Company News • 16.05.2014

Equipmag 2014 and L’Echangeur by Laser launch the Retail LaB 2020

For its next edition, EQUIPMAG 2014 is partnering with L’Echangeur by LaSer to create an exceptional project: the Retail LaB 2020, to discover the business of the future and live new tech shopping experiences in the skin of the shopper 360°.

From home to the point of sale, the latest technological prototypes proposed by L’Echangeur by LaSer's partners will immerse the visitors into the typical purchasing itinerary of a consumer in 2020.

At home: the visitor will discover the features of Smart TV to share media contents, gather e-coupons on its smartphone, pay online. In the street: they will test augmented reality and interactive mirrors, for a continuous experience whatever the point of contacts with brands, in the retail outlet: emotion recognition, immersion headphones or an interactive table will be some of the many new shopping experiences that will be part of our everyday life in the future.

An unmissable experience of retail 360° to discover future consumption behaviors.

Check the special events and the latest news on www.retail360show.com.

Source: Comexposium

channels: trade fair organizer

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