Advertorial • 06.02.2020

Next Level Point of Sale: The transformation of the buyer-seller dialogue

VR Payment at the EuroShop 2020

Tempora mutantur – and rather quickly. While the focus of interest in this sector has primarily been on online trade in recent years, analogue trade is currently moving back into the foreground.  Competition among distribution channels is leading to increased innovation at the stationary point of sale (POS): Retail spaces are becoming places of adventure for consumers, the use of digital devices is increasing and retailers are starting to experiment with augmented and virtual reality technologies for product presentation and customer advising.

Supplier
Logo: VR Payment GmbH

VR Payment GmbH

Saonestraße 3a
60528 Frankfurt am Main
Germany
A fruit and vegetable retailer at a market stand holds out a mobile payment...
Source: Felix Sehr / VR Payment
"Modern payment is no longer just a financial transaction. It brings added value to the point of sale, which retailers can use to shape customer relations.” (Carlos Gómez-Sáez, CEO of VR Payment)

The media technology equipment used by consumers supports this trend: Ever more powerful smartphones are becoming the central medium for the entire purchasing process, from product searching to logistics and after-sales services. The continuous online connectivity and the diverse app landscape are increasingly blurring the boundaries between stationary and online trade, causing both trade channels to slowly intertwine. The actual conclusion of the purchase – the payment – becomes an integral part of the buyer-seller dialogue.

Carlos Gómez-Sáez, CEO of VR Payment, states: "Modern payment that supports trade development is no longer just a financial transaction. Rather, it itself brings added value to the point of sale, which retailers can use to shape customer relations. It doesn’t matter whether it is personalisation of offers, smart strategies for customer loyalty or innovative add-on services: Modern payment takes advantage of the possibilities offered by smartphones or other digital devices and thus provides the answer to the next level needs of the retail industry.”

A Tablet PC on a desktop with tables on the display...
Source: Felix Sehr / VR Payment

Against this background, VR Payment, the payment specialist of the Volksbanken Raiffeisenbanken Cooperative Financial Network, will present a broad product portfolio at the EuroShop 2020 that focuses on convenience and service-oriented customer communication:

  • VR-pay:Me, a modern mPOS solution for highly flexible payment acceptance
  • VR pay QuickCommerce, variable solutions for entering into online trade 
  • VR pay eShop Kompakt, an all-in-one online shop with integrated payment
  • VR Payment China Solution, payment acceptance and comprehensive platform services for Alipay and WeChat
  • Hire purchase by easyCredit for both stationary and e-commerce trade
  • B2B purchase order invoicing for online trade between companies
  • Digital document management for simplified accounting and secure data handling
  • Modern cash register solutions with the seamless payment interface from REA Card
  • Cash Logistics vault solutions for asset disposal at the point of sale

The core of VR Payment's trade fair presentation is a world first: a cashless checkout at the point of sale – a technical solution that goes far beyond all known processes on an international level. You can find out exactly what this solution looks like and that it enables retailers to do from 16th to 20th of February 2020 at the EuroShop in Düsseldorf: hall 6 / stand H27.

related articles:

popular articles:

Thumbnail-Photo: Shopping experience thanks to electronic shelf labels...
10.11.2020   #customer satisfaction #brick and mortar retail

Shopping experience thanks to electronic shelf labels

A unique customer experience at new danish gaming store

At the end of August 2020, Denmark's new gaming universe Games N 'Gadgets opened its doors to gamers and game-loving people in the center of Horsens city. Games N 'Gadgets offers everything within gaming, gadgets and computer ...

Thumbnail-Photo: Checkout-free service at Giant Eagle’s GetGo Café+Market store...
07.09.2020   #self-checkout systems #app

Checkout-free service at Giant Eagle’s GetGo Café+Market store

Retrofitting an existing store

Grabango announced the launch of commercial service with one of its retail partners, Giant Eagle, Inc, owner of GetGo Café+Market. Grabango’s checkout-free system is now available to save shoppers time by letting them skip the line. The ...

Thumbnail-Photo: SALTO Systems invests in Austrian company Gantner...
21.10.2020   #security #access control

SALTO Systems invests in Austrian company Gantner

SALTO wants to strengthen its Access Control solutions portfolio, and welcomes new shareholders.

SALTO is a leading manufacturer in electronic access control solutions. The company has trusted customers in Education (Princeton University, University of Oxford), Hospitality (Hilton, Meliá Hotels and Resorts), Healthcare (Cleveland ...

Thumbnail-Photo: Pricing with agility at Conrad Electronic
03.11.2020   #electronic shelf labels (ESL) #price labels

Pricing with agility at Conrad Electronic

Managing flexible prices with digital shelf label technology

As one of the leading European distributors of electronics and technology, it is important for Conrad Electronic to show the right price at the right time. The retailer has therefore implemented Delfi Technologies’ automatic pricing solution ...

Thumbnail-Photo: Denmarks first sustainable DIY store has great success...
30.10.2020   #sustainability #electronic shelf labels (ESL)

Denmark's first sustainable DIY store has great success

Electronic price tags provide price and product information

In February 2020, STARK opened its doors to a whole new and sustainable DIY store in Hørsholm (Denmark), which will make it easier for customers to build sustainably. The store has got a flying start despite Corona and general restrictions in ...

Thumbnail-Photo: Knowledge is (retail) power
07.09.2020   #brick and mortar retail #digitization

Knowledge is (retail) power

The Germany Research Center for Artificial Intelligence (DFKI) wants to attain knowledge to assist the retail sector and creates digital twins of stores to make it a reality

Knowledge for all retailers - DFKI has launched the Knowledge4Retail (K4R) project series to achieve this goal. The driving force is an open-source platform for complex AI and robotics applications in retail.  The project relies on a digital ...

Thumbnail-Photo: Offline stores sales in US department stores decline by 75% in Q2 2020...
25.09.2020   #e-commerce #brick and mortar retail

Offline stores sales in US department stores decline by 75% in Q2 2020

... as e-commerce is set to grow by 20% in 2020

According to the research data analyzed and published by StockApps.com, US department stores reported a 75% drop in sales during Q2 2020. The report estimated a decline of 60% for the whole year, while predicting a 20% increase in e-commerce for the ...

Thumbnail-Photo: Retail Asia Conference & Expo 2020 rescheduled to 11-13 November...
18.09.2020   #online trading #retail

Retail Asia Conference & Expo 2020 rescheduled to 11-13 November

New spacious exhibition location

Informa Markets, the organiser of Retail Asia Conference & Expo 2020, announced that the event will be further rescheduled from 17-19 November 2020, to 11-13 November 2020 at the Hong Kong Convention and Exhibition Centre (HKCEC), Hong Kong.The ...

Thumbnail-Photo: Quantity discount on the WIMIsys PT51!
05.08.2020   #POS systems #displays

Quantity discount on the WIMIsys PT51!

From now until September 30th: 10% discount on the WIMIsys PT51 POS System when purchased together with a Swissbit TSE solution

Are you looking for TSE compliant POS solution for your customers in bakery, restaurant or retail shop? ...

Thumbnail-Photo: SPAR grocery store embraces new technologies...
23.09.2020   #digitization #app

SPAR grocery store embraces new technologies

The store has implemented Delfi Technologies' cloud solution and mobile app to manage the store's electronic price tags

This year, the co-operative association Tikøb could celebrate its 100th anniversary. Today, the SPAR grocery store in Tikøb is one of the stores in the chain that is at the forefront when it comes to implementing new technology. Most ...

Supplier

APG Cash Drawer
APG Cash Drawer
4 The Drove
BN9 0LA Newhaven
SALTO Systems GmbH
SALTO Systems GmbH
Schwelmer Str. 245
42389 Wuppertal
Delfi Technologies GmbH
Delfi Technologies GmbH
Landgraben 75
24232 Schönkirchen
Adasys GmbH – a Poindus Company
Adasys GmbH – a Poindus Company
Max-Planck-Straße 10
70806 Kornwestheim
Reflexis Systems GmbH
Reflexis Systems GmbH
Kokkolastr. 5-7
40882 Ratingen
Axis Communications GmbH
Axis Communications GmbH
Adalperostraße 86
85737 Ismaning
POS TUNING Udo Voßhenrich GmbH & Co KG
POS TUNING Udo Voßhenrich GmbH & Co KG
Am Zubringer 8
32107 Bad Salzuflen