Guest contribution • 19.07.2021

4 applications of AR and VR that can transform your retail sales

Enhanced reality applications for sales promotions and product marketing

Changes in your marketing strategy or adaptation of new technologies can serve as a boost to your sales. Customers value innovative or immersive product presentations. Augmented reality (AR) and virtual reality (VR) are the future of immersive experiences brought by technology and offer possibilities for a modern marketing strategy.

AR and VR are the modern-day cinemas that also function as arcades. They take the user from the boring old reality into a whole new customized virtual world.

AR involves taking the world that you live in and adding to it. This may be accomplished by redesigning certain objects or maybe making a virtual version of an object that is more interactive. This is generally accomplished by a device like a smartphone, serving as your eyes and ears to an enhanced world.

A man wearing a virtual reality headset in front of a screen looking at his...
Source: XR Expo/Unsplash

VR works on the same principle, taking the users into a virtual world. What makes VR different: it is much more immersive. VR teleports some of your senses into a virtual world that may look nothing like the reality you’re used to. So virtual reality provides a more immersive experience with the use of specially designed VR headsets.

How can you use AR and VR for sales?

AR and VR aren't going to change your product but they can help you in a lot of the areas that affect sales.

  • Marketing

AR and VR is a growing industry for marketing. Simply having your campaigns show up on a user’s screen is already decent marketing. With AR or VR, you can go even further such as having interactive campaigns that are enjoyable for users. You can have them running and jumping for a game that gives your product a shout-out or maybe have an informative program that teaches about the importance of your product or service.

  • Product showcasing

Whether your product is a giant statue or a simple leather jacket, letting your customer see it in the best light – a suitable setting – will affect their judgment. No matter what your product or service is, there is an area where it shines.

AR and VR allow you to show the products or services in the best light even if the reality isn’t cooperating. For example, you can have the best umbrella in the world that can withstand incredibly strong rain. However, you can’t show it off because it’s the middle of summer.

On another note, you might be in the fashion industry and have thousands of designs. AR and VR can help your prospects see what the clothes look like and how they would fit.

  • Product innovation

No matter what industry your business belongs to, you know the importance of product innovation. Having a superior product over your competitors will greatly affect your sales. 

As mentioned AR and VR let you mold reality, so you can mold your product and see how it looks with changes or new features. 

Experimentation isn’t limited to your product or service, you can also experiment with how the store looks or maybe how you want to arrange products, decorations and visual aids. AR and VR allow you to leave little to the imagination while being budget-friendly.

  • Internal communication

Improving sales isn’t all about the product and how to market it. This is also partly affected by how the business is run. Miscommunications between people may affect the quality of service and thus customer satisfaction.

Utilizing AR and VR you can quickly set up amazingly detailed emergency meetings. As an example, you can have an interactive virtual version of your product, allowing everyone to fully understand what is being discussed. This helps those that are visual learners so they don’t have to simply rely on pictures or charts. Meetings in a virtual world allow for interactive visual and even auditory aids.


AR and VR technologies are a growing industry that has amazing potential that can end up making or breaking your sales in the future. The different applications discussed here are just the advantages available today; likely, these will only grow as time passes.

Author: Daniel Martin, AR / VR Tips

related articles:

popular articles:

Thumbnail-Photo: GLORY Announces IoT Enabled Vending Solution with Deutsche Bahn...
22.10.2021   #Cash #hygiene

GLORY Announces IoT Enabled Vending Solution with Deutsche Bahn

Delivering 24/7 convenient access to fresh, local produce helping consumers to make sustainable choices

Global technology company Glory, has today announced the launch of a new Internet-of-Things enabled vending solution with Germany’s largest railway operator Deutsche Bahn.Passengers at two busy stations in the Munich area will now be able to ...

Thumbnail-Photo: eTail 2022 – The eCommerce & Omnichannel Retail Conference...
12.10.2021   #e-commerce #retail

eTail 2022 – The eCommerce & Omnichannel Retail Conference

28.02.-02.03.2022 | Palm Springs, CA, United States

Transforming Retail. Together.We’re excited to announce eTail is back in-person at the beautiful JW Marriott Desert Springs on February 28 – March 2, 2022.eTail is a three day retreat designed to help you increase the profits from your ...

Thumbnail-Photo: K5 Future Retail Conferenz 2022
12.10.2021   #e-commerce #brick and mortar retail

K5 Future Retail Conferenz 2022

29.06.-30.06.2022 | Berlin

The K5 FUTURE RETAIL CONFERENCE in Berlin is the leading event for digital retail in the DACH region. As part of the K5 FUTURE RETAIL CONFERENCE in Berlin, more than 150 speakers, movers and shakers and innovators from the German e-commerce ...

Thumbnail-Photo: INTEGRATING CASH with digital channels
14.11.2021   #e-commerce #payment systems

INTEGRATING CASH with digital channels

COVID-19 raised safety concerns over cash handling, but those fears dissipated as the pandemic dragged on

By October 2020, cash had rebounded and reasserted itself as “the top way to make a purchase throughout 2020,” according to a report by Javelin Strategy & Research for ATM operator Cardtronics. ...

Thumbnail-Photo: RetailTech Japan 2022
11.10.2021   #brick and mortar retail #retail

RetailTech Japan 2022

01.03.-04.03.2022 | Tokyo, Japan

RETAILTECH JAPAN is Japan's largest and most influential trade show specializing in retail information systems. It will be staged in Tokyo on 01.03.-04.03.2021. There is a wide range of cutting-edge retail information technology ranging from ...

Thumbnail-Photo: E-Commerce Berlin Expo
10.09.2021   #online trading #e-commerce

E-Commerce Berlin Expo

05.05.2022 | Station, Berlin

Every single year, this pure-play e-commerce event attracts more than 10,000 international visitors and over 200 exhibitors. Every February, more than 50 speakers gather in Berlin to share their e-commerce knowledge. In the e-commerce industry, the ...

Thumbnail-Photo: Global Retailing Ideas Summit 2022
12.10.2021   #retail #event

Global Retailing Ideas Summit 2022

27.04.-29.04.2022 | Arizona

GR | Global Retailing will be a global hub for innovative ideas and thinking in retail from April 27-29, 2022 in Arizona. Through our free idea platform and annual summit, retail and brand leaders from across the country and beyond are able to ...

Thumbnail-Photo: E-commerce Germany Awards are back to business!...
11.11.2021   #online trading #e-commerce

E-commerce Germany Awards are back to business!

Awards presented in categories such as Omnichannel, Logistics, Payment, Analytics and IT Solution

We're not only bringing back the E-commerce Berlin Expo in February 2022, but also all the events associated with it. E-commerce Germany Awards is, of course, one of them. There are exciting times ahead, so let's find out what they will ...

Thumbnail-Photo: ISE 2022 – Integrated Systems Europe: The world’s leading AV and...
20.09.2021   #digital signage #event

ISE 2022 – Integrated Systems Europe: The world’s leading AV and systems integration exhibition

10.05. - 13.05.2022 | FIRA Barcelona

Integrated Systems Europe is the world’s leading AV and systems integration exhibition. ISE 2022 will on 10-13 May 2022 showcase the world’s leading technology innovators and solutions providers. In addition we will see five days of ...

Thumbnail-Photo: Tesco opens new checkout-free store ‘GetGo’...
28.10.2021   #app #food retail

Tesco opens new checkout-free store ‘GetGo’

Shopping and paying without scanning products or using checkouts

Tesco has opened its first checkout-free store in central London on October 19th, giving customers the opportunity to shop and pay without scanning a product or using a checkout. This new store trial, GetGo, offers customers the same Tesco products ...


iXtenso - retail trends
iXtenso - retail trends
Celsiusstraße 43
53125 Bonn
POS TUNING Udo Voßhenrich GmbH & Co KG
POS TUNING Udo Voßhenrich GmbH & Co KG
Am Zubringer 8
32107 Bad Salzuflen
Citizen Systems Europe GmbH
Citizen Systems Europe GmbH
Otto-Hirsch-Brücken 17
70329 Stuttgart
GLORY Global Solutions (Germany) GmbH
GLORY Global Solutions (Germany) GmbH
Thomas-Edison-Platz 1
63263 Neu-Isenburg
APG Cash Drawer
APG Cash Drawer
4 The Drove
BN9 0LA Newhaven
Gewerbering 1
84072 Au i.d.Hallertau
Stockumer Kirchstraße 61
40474 Düsseldorf
Reflexis Systems GmbH
Reflexis Systems GmbH
Kokkolastr. 5-7
40882 Ratingen