Guest contribution • 19.07.2021

4 applications of AR and VR that can transform your retail sales

Enhanced reality applications for sales promotions and product marketing

Changes in your marketing strategy or adaptation of new technologies can serve as a boost to your sales. Customers value innovative or immersive product presentations. Augmented reality (AR) and virtual reality (VR) are the future of immersive experiences brought by technology and offer possibilities for a modern marketing strategy.

AR and VR are the modern-day cinemas that also function as arcades. They take the user from the boring old reality into a whole new customized virtual world.

AR involves taking the world that you live in and adding to it. This may be accomplished by redesigning certain objects or maybe making a virtual version of an object that is more interactive. This is generally accomplished by a device like a smartphone, serving as your eyes and ears to an enhanced world.

A man wearing a virtual reality headset in front of a screen looking at his...
Source: XR Expo/Unsplash

VR works on the same principle, taking the users into a virtual world. What makes VR different: it is much more immersive. VR teleports some of your senses into a virtual world that may look nothing like the reality you’re used to. So virtual reality provides a more immersive experience with the use of specially designed VR headsets.

How can you use AR and VR for sales?

AR and VR aren't going to change your product but they can help you in a lot of the areas that affect sales.

  • Marketing

AR and VR is a growing industry for marketing. Simply having your campaigns show up on a user’s screen is already decent marketing. With AR or VR, you can go even further such as having interactive campaigns that are enjoyable for users. You can have them running and jumping for a game that gives your product a shout-out or maybe have an informative program that teaches about the importance of your product or service.

  • Product showcasing

Whether your product is a giant statue or a simple leather jacket, letting your customer see it in the best light – a suitable setting – will affect their judgment. No matter what your product or service is, there is an area where it shines.

AR and VR allow you to show the products or services in the best light even if the reality isn’t cooperating. For example, you can have the best umbrella in the world that can withstand incredibly strong rain. However, you can’t show it off because it’s the middle of summer.

On another note, you might be in the fashion industry and have thousands of designs. AR and VR can help your prospects see what the clothes look like and how they would fit.

  • Product innovation

No matter what industry your business belongs to, you know the importance of product innovation. Having a superior product over your competitors will greatly affect your sales. 

As mentioned AR and VR let you mold reality, so you can mold your product and see how it looks with changes or new features. 

Experimentation isn’t limited to your product or service, you can also experiment with how the store looks or maybe how you want to arrange products, decorations and visual aids. AR and VR allow you to leave little to the imagination while being budget-friendly.

  • Internal communication

Improving sales isn’t all about the product and how to market it. This is also partly affected by how the business is run. Miscommunications between people may affect the quality of service and thus customer satisfaction.

Utilizing AR and VR you can quickly set up amazingly detailed emergency meetings. As an example, you can have an interactive virtual version of your product, allowing everyone to fully understand what is being discussed. This helps those that are visual learners so they don’t have to simply rely on pictures or charts. Meetings in a virtual world allow for interactive visual and even auditory aids.

 

AR and VR technologies are a growing industry that has amazing potential that can end up making or breaking your sales in the future. The different applications discussed here are just the advantages available today; likely, these will only grow as time passes.

Author: Daniel Martin, AR / VR Tips

related articles:

popular articles:

Thumbnail-Photo: Blue City is pushing for a sustainable future...
18.06.2021   #consulting #digitization

Blue City is pushing for a sustainable future

Installation of electronic price tags in all stores

The consumer electronics chain Blue City has a vision to achieve a leading role as a European supplier and front figure of sustainable solutions. Most recently, the chain has installed electronic price tags in all stores.Blue City buys and sells ...

Thumbnail-Photo: The smart store revolution is heating up!
31.05.2021   #self-checkout systems #self service

The smart store revolution is heating up!

What makes unmanned 24/7 store concepts so appealing?

Whether unmanned stores, vending machines or hybrid solutions – automated smart stores have evolved from mere sounding balloons into genuine shopping alternatives. Even in Germany, where new technologies are initially viewed critically by ...

Thumbnail-Photo: Assortment planning: Knowing what customers want...
17.05.2021   #customer analysis #artificial intelligence

Assortment planning: Knowing what customers want

Bonprix relies on AI-supported assortment design

Which skirt is currently particularly popular? Should the dress remain on sale? How did the sweater sell last month? Product managers in the fashion industry ask themselves these and many other questions every day. At bonprix, the ...

Thumbnail-Photo: In the age of online shopping, shoplifting has gone digital...
26.07.2021   #security #data transfer

In the age of online shopping, shoplifting has gone digital

Popularity of online shops on the rise, and with it the number of digital fraud cases

The pandemic has forced shoppers to dramatically alter their behaviour. In no sector is this more obvious than in food shopping. ...

Thumbnail-Photo: The intelligent seasoning for your inventory optimization...
11.08.2021   #artificial intelligence #stock level optimization

The intelligent seasoning for your inventory optimization

How to increase your sales with predictive analytics

Predictive tool options for retail and e-commerce are booming. Machine learning and artificial intelligence are used to make very accurate predictions, for example, the expected number of customers in stores, the number of products sold and upcoming ...

Thumbnail-Photo: RH-ISAC announces new eCommerce campaign for retail sector...
22.04.2021   #online trading #e-commerce

RH-ISAC announces new eCommerce campaign for retail sector

Partnership with eCommerce security organizations to increase digital security

The Retail & Hospitality ISAC announced a sector-wide eCommerce campaign in partnership with leading eCommerce security organizations to increase digital efficiency, security, and compliance within the retail, hospitality, and travel sector.The ...

Thumbnail-Photo: Shopping for clothes with an avatar
19.05.2021   #fashion #artificial intelligence

Shopping for clothes with an avatar

H&M develops digital fitting room for a better shopping experience

Those who need new clothes at the moment will have a hard time trying them on in the store. This is because many stores have to remain closed due to the ongoing pandemic. To improve the shopping experience and to nevertheless offer the opportunity ...

Thumbnail-Photo: Reflexis Systems Named a “Leader” in Nucleus Research’s 2021 WFM...
30.06.2021   #personnel management #coronavirus

Reflexis Systems Named a “Leader” in Nucleus Research’s 2021 WFM Technology Value Matrix

This marks the third consecutive year as a Leader for Reflexis, now part of Zebra Technologies

Reflexis Systems (now part of Zebra Technologies), a leading provider of AI-powered workforce management and real-time execution solutions for multi-site businesses in retail, food service, hospitality and banking, has been recognized by Nucleus ...

Thumbnail-Photo: Citizen Systems launches Lightning interface for POS printers...
15.06.2021   #printers #label printers

Citizen Systems launches Lightning interface for POS printers

Control your POS station from your POS printer

In an ever-growing and vast market diversifying interface options for POS printers is imperative in order to keep up with the latest POS technology. New POS technology not only ensures streamlined processes but also that hardware and software can ...

Thumbnail-Photo: HEMA Buttons Up Omni-channel Supply Chain Transformation with Blue Yonder...
07.06.2021   #brick and mortar retail #digitization

HEMA Buttons Up Omni-channel Supply Chain Transformation with Blue Yonder

Department store retailer increases forecast accuracy leading to improved planner productivity and better fulfilment with AI/ML-powered Luminate Planning

Ensuring the right inventory is available to meet customer demands became even more important during the COVID-19 pandemic. Thanks to its recent digital transformation with Blue Yonder’s cloud-based ...

Supplier

Delfi Technologies GmbH
Delfi Technologies GmbH
Landgraben 75
24232 Schönkirchen
SALTO Systems GmbH
SALTO Systems GmbH
Schwelmer Str. 245
42389 Wuppertal
Reflexis Systems GmbH
Reflexis Systems GmbH
Kokkolastr. 5-7
40882 Ratingen
Elo Touch Solutions (Belgium) NV
Elo Touch Solutions (Belgium) NV
Wingepark 5B / 301
3011 Rotselaar
EuroShop
EuroShop
Stockumer Kirchstraße 61
40474 Düsseldorf
Citizen Systems Europe GmbH
Citizen Systems Europe GmbH
Otto-Hirsch-Brücken 17
70329 Stuttgart
TCPOS GMBH
TCPOS GMBH
Saarwiesenstr. 5
66333 Völklingen
iXtenso - retail trends
iXtenso - retail trends
Celsiusstraße 43
53125 Bonn