Company News • 15.04.2014

Tlantic launches assisted sales solution with mobile payment

First full retail transaction carried out

Tlantic Mobile Sales, part of the company’s Mobile Retail Suite, allows for the execution, and closing of the sale process, through a tablet, or handheld/PDA, based software application used by shop assistants whilst serving customers inside the store.

Tlantic Mobile Sales is, in part an assisted sale solution that Tlantic, a leader in retail software, has successfully installed with a market-leading chain store in Portugal who specialize in the area of home appliances, consumer electronics and entertainment.

Tlantic Mobile Sales initially enables a collaborative conversation between the shop assistant and customer, providing detailed information to them both about the item, or service, as well as after sales options. Once the customer is engaged Tlantic Mobile Sales provides options for product reservation, and / or closing the sale without the sales assistant ever having to leave the customer's side.

The sales process can be completed using the customer’s credit or debit card, on the tablet / PDA, via a mobile payment system provided by a leading global player.

With Tlantic Mobile Sales, the retailer’s brand is developed and reputation are increased through the knowledge and skill, customer service staff can demonstrate, while supporting customers both before, during and after the sale. In addition, Tlantic Mobile Sales creates an ‘endless aisle’ i.e. an extension to the inventory available to the retailer’s online store that diversifies its product range with thousands of additional products and services available. In all cases, the sales process is now characterized by strong customer interaction, closer proximity to customers, and provision of the best products and services, to add the most value to the shopping experience.

In terms of employee performance, Tlantic Mobile Sales "enables cross-selling and / or up-selling by suggesting higher value products, even allowing for credit simulation on the tablet. In turn, the retailer ensures further effective control concerning employee working hours, providing relevant information for each associate. Furthermore, it allows for the merging of both online and offline sales in a more efficient and consistent manner,” explains Paulo Ribeiro, Director of Enterprise Mobility at Tlantic

Using example cases of stores where Tlantic is testing the platform, the Head of Enterprise Mobility at Tlantic states that "increased efficiency has been verified, along with operational gains by ensuring access to the full product ranges, including out-of-stock items. In future, this innovation will have a direct impact on the store layout concept, as well as sales management and with complete product ranges being made available to customers, thus not limiting product range to the physical space available for storage", concludes Paulo Ribeiro.

Source: Tlantic

channels: mobile payment, mobile shopping