Company News • 04.04.2017

APG Cash Drawer announces the engagement of a new European Sales Director

Global cash management solution manufacturer appoints retail expert to head its european sales operations

APG Cash Drawer, a fast-growing global manufacturer of cash management solutions, announced today the addition of Mike Doyle to the position of European Sales Director.  In this role, Mike will oversee our European sales activities as APG continues to grow business across EMEA.

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Logo: APG Cash Drawer

APG Cash Drawer

4 The Drove
BN9 0LA Newhaven
UK
Mike Doyle, European Sales Director
Mike Doyle, European Sales Director
Source: APG Cash Drawer

Mike is an experienced Sales leader with a proven track record of building strategic engagements and relationships with major retail customers. He also brings extensive experience in creating and leading successful and diverse Sales teams.  His primary focus has been in the Retail and Logistics sector. Most recently Mike led Datalogic in the UK, where he spent the last three years developing and growing the UK business through channel partner acquisition and enablement programs. Prior to that Mike was at NCR managing the Tesco global relationship, having previously spent several years working for Symbol Technologies/Motorola.

“I am delighted to be joining APG to lead the European sales team on their journey,” said Mr. Doyle. “APG has a fantastic presence and track record in the retail and hospitality industries which provides a great platform to deliver further growth. There is real strength in the core European countries and beyond that great potential for expansion in various emerging markets. The SMARTtillTM Solution proposition is very strong with a proven business case – I am looking forward to working with our customers and key partners to develop this business further.”

After thirteen years, Steve Roys has decided to retire from APG Cash Drawer as Sales Director. Andrew Carr, Managing Director of APG Cash Drawer Europe, stated: “Under Steve’s leadership, the former Cash Bases company grew the bespoke cash drawer business year over year and Steve played a big part in bringing the innovative SMARTtillTM Cash Management Solution to the PoS Marketplace.  We wish Steve well in his retirement and with the charity work and travelling he intends to undertake.”

Mr. Carr also commented that he is thrilled to welcome Mike Doyle to the APG sales team. “I’m excited about the wide range of knowledge and experience he brings specifically for the EMEA marketplace,” said Mr. Carr. “He will play an integral role as we enter the next chapter in our journey to be our customers’ number one choice in cash management systems.”

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