Company News • 04.04.2024

Hanshow’s ESL Solutions Push Precision and Performance at the National Hardware Show

Hanshow, a global leader in retail technology participated in the 2024 National Hardware Show (NHS) at the Las Vegas Convention Center from March 26-28.

NHS is the premier event where home centers, independent retailers, online retailers, wholesalers, distributors, and industry enthusiasts come together to explore the latest products, innovations, and trends shaping the future of the Home Improvement and DIY sectors.

Visitors to Hanshow’s booth experienced the newest DUY applications of Hanshow’s ESL (Electronic Shelf Label) solution which is equipped with a highly accurate positioning feature that is designed to enhance the shopping experience in retail environments. This innovative technology allows retailers to guide customers to the exact location of products with great precision, which is particularly beneficial in stores with a large number of SKUs and densely packed shelves.

The positioning capability of Hanshow’s ESLs streamlines the shopping process by providing clear and direct guidance to the desired products. This feature is especially advantageous for home improvement and DIY stores, where finding the right tool or accessory among thousands of similar items can be challenging. By integrating this positioning technology into ESLs, Hanshow is setting a new standard for retail efficiency, offering a solution that addresses both operational challenges and customer needs in the evolving landscape of the retail industry.

Various products labeled with ESL
Source: Hanshow

Not Hanshow's electronic shelf labels (ESLs) are designed with durability in mind, incorporating features that protect against damage, wear, and collision. The robust construction of these labels ensures that they can withstand the day-to-day challenges that occur in bustling retail environments, including impacts from forklifts, friction from consumer handling, and the bumps and scrapes that come with stocking and restocking shelves. The ESLs' anti-collision feature is particularly critical in hardware or DIY stores where heavy and sharp objects are common. Hanshow's ESLs are built to last, maintaining functionality and readability even after accidental knocks or drops. This durability translates to fewer replacements, reduced maintenance costs, and a more reliable pricing system for both retailers and customers.

ESL underwater
Source: Hanshow

In the DIY retail environment, especially in outdoor areas, the waterproof functionality of Hanshow's ESLs is particularly crucial. Nebular series labels can withstand various weather conditions, ensuring that the label content remains clear and readable whether it is subjected to rain showers or even submersion, or exposure to direct sunlight. This is indispensable for products in DIY stores that are often exposed to the outdoor environment. The waterproof ESLs from Hanshow, with their durable performance, not only extend the lifespan of the labels but also ensure that outdoor products are priced and promoted accurately. Through these high-level protective ESLs, Hanshow demonstrates its commitment to product quality and the continuity of retail operations.

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