Company News • 11.04.2013
Free Wi-fi to be launched in eight PRUPIM shopping centres
New partnership with BT
PRUPIM is to offer shoppers access to free Wi-fi in eight of its shopping centres across the UK through a new partnership with BT.
The company will launch centre-wide free Wi-fi in the coming weeks within Manchester Arndale, The Mall at Cribbs Causeway, Bristol, The Brunswick Centre in Scarborough, The Grafton Centre in Cambridge, Cwmbran Shopping Centre, The Galleries in Washington, Tyne and Wear, Culver Square Shopping Centre in Colchester, and Rams Walk Shopping Centre in Petersfield
John Duxbury, director of asset management & leasing at PRUPIM, explained: "Shopping behaviour is changing and retailing is a more interactive experience than ever before. As one of the UK’s leading retail sector investors we want to support our retailers’ growing omni-channel operations and to create a fuller shopping experience within our centres for customers; this partnership with BT is a key part of that strategy."
PRUPIM said the move was made in response to customer feedback and is expected to have a positive impact on the time consumers spend in the eight centres. Retailers will have the opportunity to promote offers and highlight special centre events in accordance with the wider customer engagement programmes run at each of the shopping centres.
channels: multichannel commerce
