Company News • 02.04.2013

Wood, frost and exploded shapes

Barthelmess presents inspirations for the visual merchandising of Autumn/Winter/Christmas 2013/14

In some cases, exploded shapes, such as open cubes, are also used, which bring...
In some cases, exploded shapes, such as open cubes, are also used, which bring dynamism and tension to the presentation.
Source: Barthelmess

The design team of the visual merchandising specialist Barthelmess has published its new workbook. In it, the trend scouts and designers present a number of trend inspirations for the visual merchandising of the second half of 2013. In Barthelmess' view, four main design concepts stand out.

The first works intensively with frost, snow and ice. "Winter in the City" is the theme here. "Next winter, we will come across snow and ice in many display windows," says designer Doris Repper. In some cases, exploded shapes, such as open cubes, are also used, which bring dynamism and tension to the presentation, with all the frost.

The Barthelmess trend scouts also predict visual merchandising concepts which appear lofty, ornate and solemn. Baroque elements and shapes, tapestries and the heavy use of gold bring an atmosphere of nobility, high-class workmanship and past luxury into the display windows and the stores. These inspirations are pervaded by influences from the Russian region.

In contrast, a style that has assimilated a lot of Scandinavian design appears light, clear and linear. Light wood combined with gold, black and paper brings warmth and an atmosphere of well-being to the presentations, as well as great simplicity, tranquillity and Nordic elegance.

The fourth style works a lot with gold and shaded colours. Clear lines contrast with distorted shapes. Umbrellas and parachutes create a floating effect for these presentations.

According to designer Mareike Wittko, "in this new workbook, we do not talk about trends anymore, but about inspirations. Our sector is so creative that we simply want to give a few ideas, which our partners can then work with concretely from the customers' perspective. That is why it is called a 'workbook'. It should not just stand on the shelf, but should be a valuable companion and support for our customers in the season Autumn/Winter/Christmas 2013/14".

All the inspirations can be seen as three-dimensional presentations in the Barthelmess showroom. You can find a 'making-of' film for these on the Barthelmess YouTube channel.

Supplier
Logo: Barthelmess Group

Barthelmess Group

Schwabacher Straße 510
90763 Fürth
Germany

more on: pos marketing

related articles:

popular articles:

Thumbnail-Photo: DOOH displays are engaging
01.04.2019   #digital signage #Digital Out-of-Home (DOOH)

DOOH displays are engaging

Consumers to seek out more information after seeing digital signage

The majority of U.S. consumers notice out-of-home digital video displays, according to “On-Site Insights,” a new study from Edison Research. In today’s media landscape where it is increasingly challenging for brands to reach ...

Thumbnail-Photo: Holistic POS solutions in visual communication...
12.02.2019   #digital signage #Trade fair special EuroCIS 2019

Holistic POS solutions in visual communication

Product presentation and brand presence through signage

The effective placement of products at the POS is becoming increasingly difficult today due to the broad diversity of brands and the struggle for presentation area that goes along with it. Striking POS solutions are thus all the more important. ...

Thumbnail-Photo: U.S. prestige beauty industry sales grow six percent in 2018...
07.02.2019   #brick and mortar retail

U.S. prestige beauty industry sales grow six percent in 2018

Artisanal fragrance was the fastest growing aspect of the market

The U.S. prestige beauty industry reached 18.8 billion dollar in 2018, a six percent sales increase over 2017, according to The NPD Group. The skincare category grew by 13 percent and contributed 60 percent of the industry’s total gains; ...

Thumbnail-Photo: Imaginative sales promotion – displays for the POS...
25.03.2019   #pos marketing #displays

Imaginative sales promotion – displays for the POS

The POPAI Award finalists 2019 in our photo gallery

This year's participants impress with their attentive designs, functionality and practical handling. The contestants demonstrate the wide-ranging possibilities a display offers for presenting products and attracting attention at the point of ...

Thumbnail-Photo: Good news for brick and mortar retailers
08.03.2019   #brick and mortar retail #in-store marketing

Good news for brick and mortar retailers

71 percent of shoppers are spending more in-store than online

Both men and women are spending significantly more in-store than online during a typical shopping visit according to a new report, by First Insight, Inc. The company, which recently surveyed consumers on shopping habits, purchase behavior and ...

Thumbnail-Photo: Brand  Marketing Summit
19.03.2019   #event #marketing

Brand Marketing Summit

Map your customers journey and engage at the right time

The Brand Marketing Summit (25th-26th June, London) is the must attend event for those looking to reinvent their marketing and engage their customers. Knowing your customer and their journey has become essential to delivering customer engagement. ...

Thumbnail-Photo: Retailers ask California to preserve customer loyalty programs...
28.03.2019   #customer relationship management #data protection

Retailers ask California to preserve customer loyalty programs

New privacy law becomes applicable in January 2020

The National Retail Federation and the California Retailers Association today asked state officials to preserve popular customer loyalty programs, protect businesses from potentially ruinous financial penalties and address other provisions of a new ...

Thumbnail-Photo: Retailer app identifies counterfeit products and strengthens customer...
21.01.2019   #app #labels

Retailer app identifies counterfeit products and strengthens customer relationships

Secure barcodes on paper labels offer retailers and customers many benefits

Counterfeit goods prompt harmful financial losses due to a loss of sales and profits, decreased tax revenues and by threatening jobs – and this doesn’t just impact retailers and manufacturers. According to EUIPO (The European Union ...

Thumbnail-Photo: The Guinness Storehouse in Dublin – a powerful customer magnet...
14.03.2019   #customer satisfaction #customer relationship management

The Guinness Storehouse in Dublin – a powerful customer magnet

Brand advertising with taps, creamy whitecaps, and hashtags

Just in time for Saint Patrick's Day, we turn our attention to arguably the favorite drink of the Irish: the iconic Guinness beer. Or, more precisely, the home of the stout: the Guinness Storehouse opened its doors in 2000 right in the heart of ...

Thumbnail-Photo: Students create packaging of the future
07.03.2019   #sustainability #design

Students create packaging of the future

Annual design competition PIDA

What will a sustainable and exciting packaging concept look like in 2030? Most likely we will see many and innovative answers to that question at PIDA (Packaging Impact Design Award), the international design competition arranged and hosted by ...

Supplier

Westiform GmbH & Co. KG
Westiform GmbH & Co. KG
Kinzigtalstrasse 2
77799 Ortenberg