Report • 14.08.2020

Getting a taste for grocery deliveries

What are the best online grocery delivery options?

Bread, cucumbers, tomatoes, pasta, butter ... Brick-and-mortar stores are no longer the only place where consumers turn to for their groceries. The COVID-19 crisis has spurred a boom in food delivery services. So how do groceries end up in your fridge at home if they are being delivered?

Brick-and-mortar stores are not the only destination for shoppers to buy groceries. Online cash registers of e-commerce websites are also increasingly ringing up consumables. The total volume of the product group cluster “Daily Needs“ (food, drugstore goods, pet supplies) increased by 51.2 percent between April and June, resulting in a total turnover of 1,888 million euros. According to a recent press release by the German E-Commerce and Distance Selling Trade Association (Bundesverband E-Commerce und Versandhandel Deutschland e.V., bevh), online grocery sales during the second quarter of 2020 have hit a record 772 million euros, equaling a growth of 89.4 percent. German consumers seem to have developed a taste for grocery delivery services. No wonder, given the many obvious benefits: there is no need to walk or drive to a store, no navigating (the wrong) aisles, no waiting in long checkout lines, no lugging of heavy shopping bags. Convenient and fast shopping makes customers happy. And if they are happy, retailers are happy… and successful. 

Delivery or pickup

What are your grocery delivery options in Germany? Many supermarket chains offer door to door services in selected German cities. Bringmeister is a German industry veteran and has been delivering fresh groceries courtesy of the service’s own refrigerated vans to consumer doors since 1997. Options include same-day delivery, or delivery during a one, two or four-hour delivery window between 6 a.m. and midnight. Getnow or Leipzig-based food.de offer similar services. Grocery orders made by 12 noon are delivered on the same day. Alternatively, shoppers can arrange a scheduled delivery. What makes this service so unique is that the items arrive in special delivery boxes, which are picked up again by the Food.de delivery person, thus eliminating additional packaging waste.

Fahrradkurier mit grüner Box
Source: PantherMedia / akulamatiau

Large retail companies have also been busy and jumped on the “food-delivery bandwagon” for the past few years. Apart from delivering groceries to your front door, REWE also offers the option of order pickup at the supermarket. Shoppers can order their groceries online whenever it’s convenient and pick them up all ready to go after work at the supermarket. A portion of the retailer’s online store assortment can also be delivered via package in 3 to 5 days. Real Markt has a similar setup. The Dutch startup Picnic deliveries groceries with a fleet of only electric cars - the customer selects the time and place and can track the delivery live via the company’s app. Delivery is made within a 20-minute window. In Berlin Prenzlauer Berg, the Gorillas startup has bike couriers make third-party deliveries. The company promise: Your order arrives in 10 minutes. GoPuff in the U.S. also vows to deliver essentials in 30 minutes. Both services rely on their own warehouses versus sending order pickers to locate items in supermarkets.

The Hellofresh ingredient-and-recipe meal kit service (called “Kochbox”) requires a little more planning and foresight. Here, shoppers can choose meals for the week. In case you are not home, you won’t be able to change the delivery address after the order has been placed. However, you can issue a drop off permission (“Abstellgenehmigung”) on your customer account and have your packages dropped off in your absence at an agreed location such as your hallway, garage or patio. The pre-determined drop off location must be accessible for the courier. In Germany, new competitor Dinnerly – owned by Marley Spoon - is another food delivery alternative where shoppers can order for the week ahead. Unfortunately, you need to set up an account first to be able to access information about the different delivery options. 

Grün gekleideter Mann lädt Einkäufe in den Kofferraum...
Source: PantherMedia / Sorapop Udomsri

Different countries, different customs

Unlike Germany, other countries have embraced online grocery shopping much sooner. Instacart launched in 2012. This solution is the Uber of home grocery shopping. The idea behind the grocery delivery and pickup service that’s so popular in the United States and Canada: Instacart shoppers pick and deliver the items that customers order. Customers can choose a specific delivery time: within an hour or schedule up to five days in advance. And speaking of Uber: the ride-hailing company has also dabbled in online grocery deliveries for some time. The company has partnered up with Cornershop, an on-demand grocery delivery platform that operates in selected cities in Latin America and Canada. Customers can place grocery orders on the Uber and Uber Eats apps and track their delivery person's progress live via the apps. In a pilot project it launched last year, Walmart decided to forego drivers altogether and rolled out self-driving vehicles in Arkansas, testing grocery pickup and delivery for its customers.

As a true example of “different countries, different customs", English and French shoppers also like to order groceries online, but prefer to pick them up in the "Drive In" or by using "Click & Collect". The English chain Sainsbury’s offers this service in nearly all of its stores, and so does Tesco. In France, drive-up (curbside) locations are another popular choice, allowing customers to remain in their vehicles while employees load the groceries into the car. Carrefour, Leclerc or Auchan are retailers that give shoppers this option. Amazon Fresh is available to Prime members in two locations in Seattle and is a similar grocery pickup concept. The benefit for the retailer: there is no organizational or logistical effort required for deliveries. Lidl is currently also testing a “store pick” option in Poland.

While it’s typically store employees that hand over the grocery purchases in Poland and France, it might involve an automated pickup locker in Great Britain. The concept works similarly to parcel post boxes or pickup points, which are also popular in Germany. Edeka and Kaufland use the so-called "Emmas Box". It’s a modular locker system with compartments to store refrigerated and frozen goods. The system makes it possible to keep all fresh items – including refrigerated and frozen foods - stored in the lockers. Customers use a QR code on their smartphone for identification at the pick-up station to unlock their slot. The Rewe Group also offers pickup at designated stations. Iceland takes things a step further. Shoppers can order from online marketplace aha.is to request deliveries in Reykjavík. The company sends small remote-controlled helicopter drones, which reduces delivery times and cuts costs.

Author: Katja Laska

related articles:

popular articles:

Thumbnail-Photo: FedEx plans to test autonomous drone cargo delivery with Elroy Air...
25.04.2022   #e-commerce #logistic systems

FedEx plans to test autonomous drone cargo delivery with Elroy Air

FedEx and Elroy Air work to launch test flights aimed at middle-mile delivery in 2023

FedEx Express is teaming up with California Bay Area-based Elroy Air, the company building the first end-to-end autonomous vertical take-off and landing (VTOL) aerial cargo system. As a first of its kind agreement in the U.S., FedEx Express ...

Thumbnail-Photo: The iXtenso editorial team was hungry ...
28.02.2022   #delivery #online food retailing

The iXtenso editorial team was hungry ...

... and tested the Gorillas and Flink delivery services

Food delivery services in city centers are picking up speed. Drivers with oversized backpacks on their backs are increasingly common, sometimes even late at night. Popular services promise to deliver the groceries ordered via app to your doorstep ...

Thumbnail-Photo: Visibility and control are consumers’ priorities for last-mile delivery...
25.03.2022   #customer satisfaction #services

Visibility and control are consumers’ priorities for last-mile delivery

Consumer demand: tracking deliveries via GPS and redirecting deliveries

Anyline announced findings of its “Last-Mile Delivery: Customer Perception Report 2022.” The survey, conducted on behalf of Anyline by Researchscape, highlights the major pain points of last-mile delivery that have surfaced since the ...

Thumbnail-Photo: Innovations in logistics from delivery to return...
11.05.2022   #Tech in Retail #logistics

Innovations in logistics from delivery to return

The new last mile: from orderable stores and smart packaging

Logistics on the so-called "last mile" can well tolerate clever solutions, the demand for orders is increasing and future-oriented, sustainable ideas are needed. This applies to delivery as well as transport packaging and the big issue of ...

Thumbnail-Photo: Environmentally conscious aroma for your shipping...
09.06.2022   #e-commerce #sustainability

Environmentally conscious aroma for your shipping

How to make your logistics more sustainable

Is your lunch still missing that certain something? With the addition of a few herbs, your dish can develop an aromatic flavor and turn your menu into a feast. The right flavor also plays an important role in the recipe of your logistics, so that ...

Thumbnail-Photo: Serving customer expectations with fast delivery...
04.05.2022   #Tech in Retail #iXtenso videos

Serving customer expectations with fast delivery

Automated storage and retrieval system AutoStore @ NRF 2022

„Retail has truly changed,“ says Jon Schechter, Business Development Manager at AutoStore System in an interview at NRF 2022.The COVID pandemic has pushed e-commerce demand even further, customers expect fast and reliable ...

Thumbnail-Photo: Home pickup for convenient ecommerce returns...
16.03.2022   #customer satisfaction #services

Home pickup for convenient ecommerce returns

Narvar service available in ten major metros in the U.S. including San Francisco, NY, LA and Chicago

Narvar announced the rollout of its Home Pickup service, a carrier-agnostic returns service that allows shoppers to schedule a courier to pick up return packages at their homes. More than 70 retailers, including DSW and Ann Taylor, piloted the ...

Thumbnail-Photo: Glory expands presence to support growth in Poland...
14.04.2022   #logistics #cash management

Glory expands presence to support growth in Poland

Glory expands its direct sales & services presence in Eastern Europe to support growth in Poland

Glory has announced continued expansion, with the opening of a direct sales office in Warsaw. Glory Global Solutions (Poland) LLC will capitalise on growth in the Polish market specifically in retail sector. ...

Thumbnail-Photo: Blue Yonder: Most consumers willing to delay deliveries if its more...
04.05.2022   #sustainability #coronavirus

Blue Yonder: Most consumers willing to delay deliveries if it's more sustainable

Survey finds 86% of consumers willing to wait longer for their orders if it helps the environment, 44% say their interest in shopping sustainably has increased since the start of the pandemic

Blue Yonder has released findings from its 2022 Consumer Sustainability Survey, which revealed retail consumer preferences related to sustainable shopping habits. The survey found that more than three-quarters (86%) of consumers are willing to delay ...

Thumbnail-Photo: Robomart signs deal with Unilever to launch The Ice Cream Shop Robomarts...
17.05.2022   #Tech in Retail #smartphone

Robomart signs deal with Unilever to launch "The Ice Cream Shop" Robomarts

Pilot partnership introduces ice cream delivery – arrives in as little as two minutes

Robomart, the world’s first store-hailing service, has announced a partnership with Unilever, the world’s largest ice cream producer, under its virtual storefront, The Ice Cream Shop. Unilever will deploy a fleet of Ice Cream Robomarts ...

Supplier

EuroShop
EuroShop
Stockumer Kirchstraße 61
40474 Düsseldorf
GLORY Global Solutions (Germany) GmbH
GLORY Global Solutions (Germany) GmbH
Thomas-Edison-Platz 1
63263 Neu-Isenburg
Metapack
Metapack
Bahnhofstraße 37
53359 Rheinbach
iXtenso - retail trends
iXtenso - retail trends
Celsiusstraße 43
53125 Bonn