MikMak, the leading e-commerce acceleration platform for multichannel brands, today announced the launch of MikMak 3.0. The enhanced platform enables commerce and conversion opportunities across every consumer touchpoint, along with more advanced category, retailer and consumer analytics from around the world, to guide decision-making across a brand’s entire organization and drive real business results.
The launch of MikMak 3.0 follows the company’s acquisition in February 2023 of Swaven, a leading e-commerce enablement and analytics software company across EMEA, APAC and LATAM. MikMak built upon the combined technologies and capabilities to launch an enhanced version of its solution globally. The acquisition solidified the company’s place in the commerce marketing industry with a Total Addressable Market (TAM) valued at $120 Billion.
MikMak 3.0 introduces new capabilities enabling global brand growth, including:
- Thousands of retailer integrations globally and across industries, including more retailer sales data for closed-loop attribution
- Premium commerce experiences across every customer touchpoint, including: retail media, brand websites, search, CTV, display, QR codes, and more
- Direct integrations with major third-party data visualization, analytics, and product information management (PIM) platforms
- Updated shopping features such as embedded ad units and integrated coupons, enhancing the consumer experience and accelerating the path to purchase
MikMak 3.0 enhanced commerce capabilities reflect where consumer attention is shifting. As retail media investments grow for brand manufacturers, MikMak’s new Commerce for Retail Media provides brands with much-needed consistent and real-time reporting of retailer-specific performance data alongside national media investments. This finally empowers brands with the information necessary to properly adjust and scale their retail media strategy.
“This latest version of the MikMak Platform is a significant step toward our vision of enabling commerce in every channel, with every retailer, and in every country around the world,” said Rachel Tipograph, Founder and CEO of MikMak. “Whether helping create an industry standard for measurement of retail media success, becoming ‘the Squarespace of where-to-buy’ with our Commerce for Brand.com solutions, or enabling superior attribution of business impact, MikMak 3.0 was specifically designed to be a single source global solution for the expanding commerce marketing demands on global brands.”
New brand partners of MikMak will have immediate access to MikMak 3.0 and its wide range of commerce enablement and measurement capabilities. For existing MikMak customers, representatives from the company will be working with them directly to upgrade them in line with their schedule and program goals.
