WhatsApp is no longer just a private communication channel. With a daily usage time of around 30 minutes and a reach of 60 million people in Germany alone, the messenger offers enormous potential for retailers. At EuroCIS 2025, we spoke to Christian Strauch, Co-Founder and Co-CEO of the startup hellomateo, about current strategies in WhatsApp marketing.
In the interview, he reveals why WhatsApp is a particularly effective tool for customer loyalty, how personalized and automated communication can be meaningfully interlinked and which KPIs are crucial for successful implementation. A look into the future also shows: The channel is only at the beginning of its development - especially in combination with AI-supported conversational commerce.
