Gamification marketing offers retailers new, creative ways to attract and retain customers in the long term. Philipp Döbeli, Head of Sales at Brame AG, explains in an interview at EuroCIS 2025 how the company's software enables retailers to integrate playful elements into their campaigns quickly and easily.
In the interview, he explains why gamification makes sense for every company - regardless of size and sales channel. He even provides real-life examples such as BIPA of the Rewe Group’s use of gamification and what measurable successes they have been able to achieve with it.
