LPR-La Palette Rouge, the expert in pallet pooling management, announces the reinforcement of its German Business Unit and confirms strategic investments aimed at boosting market presence and driving growth in key regions. LPR will also relocate its office to Cologne in the next year, a move that underscores the company's commitment to expanding its presence in the German market and leveraging new growth opportunities. These actions reflect LPR's dedication to innovation and excellence in fulfilling customer needs.
“In response to extensive market research and customer feedback, we have consolidated our organizational structure and have built a new and stronger commercial team to improve efficiency, agility, and customer satisfaction. In addition, we are delighted to strengthen our presence in DACH Region, reinforcing our service in Germany; Cologne offers a dynamic environment and a strategic location that will enable us to better serve our customers and develop our business in the region. There is substantial potential in Germany and the DACH region to assist FMCG companies and retailers in addressing their supply chain challenges, such as cost optimization and time savings, ultimately leading to the integration of a more sustainable supply chain; all made possible through pallet pooling management. LPR is a trusted market expert, renowned for its exceptional service quality and high-quality pallets, which are ideally suited for automated distribution platforms. says Ela Saleh, Country Manager, DACH Region.
A strengthened team for ambitious objectives
“Our primary goal is to provide unmatched value and service to our clients, continues Ela Saleh, By fortifying our commercial structure, we are better positioned to respond to market demands and drive sustainable growth.” In tandem with these structural enhancements, LPR- La Palette Rouge is intensifying its market presence with a strategic focus on supply chain efficiency and carbon footprint reduction.
This reflects the Group's clear ambitions (Creating circular progress - Euro Pool Group : Enabling supply chain circularity. Collaborating with suppliers, retailers, customers and other stakeholders to foster a pooling system creating circular progress. Euro Pool Group is fuelled by a commitment to efficiency, sustainability, digital solutions, and scalable services. The Group's strategy is built on its core purpose, anchored by three key pillars: planet, performance, and people. By reducing its environmental footprint and supporting the sustainability goals of its partners, EPG proactively adapts to external challenges, ensuring business resilience with a focus on critical issues such as climate change, biodiversity, and circular economy. Every rotation of our reusable trays and pallets is crucial in reducing carbon emissions throughout the supply chain, especially compared to single-use alternatives like cardboard or white exchange pallets. These reusable solutions offer superior durability, flexibility, and sustainability, significantly lowering the environmental impact associated with production, transportation, and disposal. (Sustainability Report 2023 - Euro Pool Group).
“These initiatives are part of our ongoing commitment to innovation, quality, customer satisfaction and circularity. We believe these changes will significantly benefit our stakeholders and drive the next phase of our growth. Our reinforced commercial structure and market strategy will enable us to deliver more innovative solutions and a higher level of service to our customers." says Jean-Luc Guénard, Managing Director, LPR Division.
LPR-La Palette Rouge (www.lpr.eu) is indeed a Division of the European leader in the returnable packaging market, Euro Pool Group(www.europoolgroup.com), with a strong positioning of its other Division: EPS (www.europoolsystem.com ) , the leading logistics provider of reusable packaging in the European fresh supply chain.
Being part of Euro Pool Group reinforces LPR's ambition to conquer the DACH region markets and to confirm its position as a key player of the market in the pursuit of efficiency within a greener supply chain.
