Retail media is one of the most exciting developments in retail in recent years. But how can retailers benefit from it? We asked industry experts what they consider to be the most important aspect of retail media and what potential they see for bricks-and-mortar retail. Their answers show: It's all about data, digital customer experiences and new sources of revenue.
How does retail media inspire customers directly in the store?
Sebastian Schrader explains how POCO reaches customers digitally thanks to retail media and the benefits this brings - especially in-store.
Why should retailers introduce retail media step by step?
Large retail media programs generate large sales (as at Edeka), says Frank Thiedig from Online Software AG and has tips for getting started:
Why do retailers need to rethink their advertising budgets?
Retail reporter Alexandra Tsingeni warns against thinking in old patterns and advises courage and innovation.
How does measurability drive retail media in stationary retail?
Ciril Hofmann from Cyreen GmbH sees measurability as the most important element in stationary retail. Why?
How does retail media enhance the in-store shopping experience?
Nicoleta Retegan from the Accesa IT Group knows why and, above all, how retail media enhances stationary shopping.
