Review “retail salsa”: Scan & Go on 2022/03/16 • 17.03.2022

Scan & Go is a multi-talented tool for retailers and customers

How to use the smartphones of your consumers for convenience, sales and marketing

On March 16th, we prepared another spicy meal for you as a tasting sample about the options, benefits and challenges of Scan & Go services. 

With many poignant questions of our audience and the valuable and current input of our experts, Dennis Lawo, researcher on the topic of „consumer informatics“, and Nico Müller, Chief Commercial Officer at shopreme, we created a comprehensive recipe that should help you assess the implementation process of Scan & Go and the positive impacts that you can expect for your business.

Screenshot of a Webtalk guest speaker
Nico Müller
Source: beta-web GmbH

What are the advantages for my business if I implement a Scan & Go solution?

Nico brought up many convincing benefits a retailer can expect after successfully implementing Scan & Go. Among them a relatively low investment because consumers can use their own mobile devices and a quick starting time. Scan & Go can bring a modern shopping experience to brick-and-mortar stores, Nico added, that gives retailers the ability to provide many digital services and boost customer loyalty. 

Dennis completed the list of benefits: You can add services like product information on ingredients, instructions or supply chains. Ideally you would connect your Scan & Go app with your loyalty program or other services. And another valuable aspect is the potential for cross-selling and targeted marketing you gain when getting access to your customers’ smartphones. Based on the user’s history and shopping baskets you can make meaningful recommendations to consumers. 

Screenshot of a Webtalk guest speaker
Dennis Lawo
Source: beta-web GmbH
A smartphone on which the barcode of a rice package was scanned...
Source: shopreme

Do I need to develop and implement a whole new app for Scan & Go?

There are many different possible use cases for various retailers, Nico explained. You can integrate a Scan & Go feature into your own successful retailer app, you can use a white label app from a provider and design it accordingly, or you can use a web app with which any consumer can use your Scan & Go service in their browser without having to install anything.

How do customers react to Scan & Go features?

Dennis provided an excellent insight into the minds and feelings of consumers regarding self-service options and Scan & Go features. Research showed, for example, that customers are nervous about using the technology because they are afraid of accidentally mis-scanning items and being accused of theft. Retailers should be sensitive to that concern, Dennis and Nico said and presented solutions to form a safe and convenient customer experience.

Most consumers, however, appreciate the convenience this solution adds to the customer journey, Dennis concluded. No waiting in lines, having a shopping list on your smartphone or using the mobile wallet on your device can make a shopping experience smooth and enjoyable. 

There are even more pertinent questions that were discussed with our guest speakers:

  • How do I motivate my customers to use the Scan & Go feature?
  • Which obstacles do I need to be aware of?
  • What kind of return on investment can I expect?
  • What should I consider with regard to the training and activation of my employees?
  • Which solution is most suitable for which use case?

You’ll find many more questions and answers as well as practical examples from retailers on how to design and promote the Scan & Go options in this webtalk. Interested in the full meal? Then use our on-demand offer and watch this retail salsa (and many others on further exciting topics) for free.

We look forward to bringing you more delicious treats next time, here's a taste of the upcoming menus of our retail salsa webtalk series.

Author: Julia Pott

related articles:

popular articles:

Thumbnail-Photo: Sainsbury’s introduces contactless, checkout-free shopping with...
28.12.2021   #brick and mortar retail #coronavirus

Sainsbury’s introduces contactless, checkout-free shopping with SmartShop Pick & Go

New initiative available at Holborn Circus using Amazon’s Just Walk Out technology

Sainsbury’s is launching a new in-store digital innovation with a contactless, checkout-free way to shop. Building on the success of SmartShop, which grew 173% last year, SmartShop Pick & Go is using Amazon’s Just Walk Out ...

Thumbnail-Photo: Electronic shelf labels - electronically labeled...
15.03.2022   #digitization #coronavirus

Electronic shelf labels - electronically labeled

On the way to becoming a standard: Digital prices conquer the space

More and more retailers are trying out electronic shelf labels. Why? More speed in price changes and less manual work for staff are only two of the many reasons. EuroCIS, The Leading Trade Fair for Retail Technology, from 31 May - 02 June 2022 in ...

Thumbnail-Photo: Payment market and retail: The trends for 2022...
07.01.2022   #mobile payment #sustainability

Payment market and retail: The trends for 2022

Secure, personalized, convenient – How will e-payment develop in the near future?

Over the past two years, consumer shopping habits have changed significantly – especially in Germany and Europe – and with them the structural orientation of retailers and companies. Convenient online shopping and digital payment methods ...

Thumbnail-Photo: EuroCIS 2022: Electronic shelf labels – electronically labeled...
04.12.2021   #Tech in Retail #electronic shelf labels (ESL)

EuroCIS 2022: Electronic shelf labels – electronically labeled

Digital prices conquer the space

More and more retailers are trying out electronic shelf labels. Why? More speed in price changes and less manual work for staff are only two of the many reasons.EuroCIS from 15-17 February 2022 in Düsseldorf, Germany, will showcase a wide range ...

Thumbnail-Photo: ISE 2022 – Integrated Systems Europe: three-month postponement...
12.01.2022   #digital signage #event

ISE 2022 – Integrated Systems Europe: three-month postponement

New date: 10-13 May 2022 | FIRA Barcelona

Integrated Systems Europe is the world’s leading AV and systems integration exhibition. ISE 2022 will on 10-13 May 2022 showcase the world’s leading technology innovators and solutions providers. In addition we will see five days of ...

Thumbnail-Photo: Fully autonomous delivery robot delivering in both indoor and outdoor...
07.01.2022   #Tech in Retail #EuroCIS 2022 – technology special

Fully autonomous delivery robot delivering in both indoor and outdoor environments

Ottonomy unveils Ottobot at CES 2022 in Las Vegas

At CES 2022, Ottonomy unveils Ottobots, a fleet of fully autonomous delivery robots for restaurant and retail industries for both indoor and outdoor environments. Ottonomy recently made announcements in partnership with CVG Airport and Presto ...

Thumbnail-Photo: POS printers that can be used for more than just receipt printing...
23.03.2022   #brick and mortar retail #printers

POS printers that can be used for more than just receipt printing

Hardly any company can do without point-of-sale printers - and these small devices can be more than just printers for receipts.

In a world where we have access to various different types of technology to help our businesses it’s important that our devices can carry out a multitude of tasks – even our POS printers. That’s why we’ve designed our POS ...

Thumbnail-Photo: Save costs and energy with intelligent use of electricity...
12.03.2022   #digitization #sustainability

Save costs and energy with intelligent use of electricity

Bosch modernizes Telford Shopping Centre in the UK with safe and sustainable Praesensa public address system

Bosch Building Technologies has installed a digital public address and voice alarm system at Telford Shopping Centre in the UK. The IP-based Praesensa system from Bosch now provides music, announcements and emergency alerts to the retail stores, ...

Thumbnail-Photo: Aldi opens checkout-free concept store for public testing...
25.01.2022   #mobile payment #Tech in Retail

Aldi opens checkout-free concept store for public testing

Aldi, the UK’s fifth largest supermarket, has opened its first checkout-free store in London

The Aldi Shop&Go concept store in Greenwich opened last week for public testing, having been tested by Aldi colleagues in recent months.The new trial store, which is situated on Greenwich High Street, allows customers to complete their shop ...

Thumbnail-Photo: Albertsons Companies launches new digital meal planning features...
16.01.2022   #customer satisfaction #mobile shopping

Albertsons Companies launches new digital meal planning features

Shoppers can now complete meal planning and shopping in under 10 minutes and easily keep essentials stocked at home

Albertsons Companies, Inc. announced the launch of two new digital offerings – meal planning and Schedule & Save. The new capabilities will offer loyalty members integrated menu planning and shopping list creation and the ability to ...

Supplier

Citizen Systems Europe GmbH
Citizen Systems Europe GmbH
Otto-Hirsch-Brücken 17
70329 Stuttgart
SALTO Systems GmbH
SALTO Systems GmbH
Schwelmer Str. 245
42389 Wuppertal
shopreme gmbh
Brückenkopfgasse 1
8020 Graz
Talon.One
Talon.One
Wiener Strasse 10
10999 Berlin
EuroShop
EuroShop
Stockumer Kirchstraße 61
40474 Düsseldorf
Delfi Technologies GmbH
Delfi Technologies GmbH
Landgraben 75
24232 Schönkirchen
Reflexis Systems GmbH
Reflexis Systems GmbH
Kokkolastr. 5-7
40882 Ratingen
iXtenso - retail trends
iXtenso - retail trends
Celsiusstraße 43
53125 Bonn
Shin Heung Precision Co., Ltd. SAM4S
Flat C-911, Woorim Lion's Valley 168, Gasan Digital 1-Ro, Geumcheon-gu
08507 Seoul