News • 18.12.2021

Israeli companies cooperate on smart shopping carts

Supermarket chain Machsanei Hashuk integrates solution by WalkOut for intelligent shopping carts

A WalkOut screen attached to a shopping cart
Source: ReBlonde / WalkOut

The Israeli company WalkOut, the developer of an autonomous end-to-end frictionless shopping solution, announces an extensive cooperation agreement with Machsanei Hashuk, one of the largest supermarket chains in Israel. 

As part of the agreement, the chain will implement the fully autonomous checkout solution, considered the most accurate in the world’s retail industry, in all 62 of its branches. Its deployment will begin as early as next month.

No more need for standing in line

Although 61 percent of shoppers would prefer to purchase brands that also have a physical location, over 70 percent of shoppers report that standing in line for checkouts is frustrating and detracts from the shopping experience. Until the development of WalkOut’s solution, no system has accompanied the customer throughout the entire purchase, which includes actual checkout.

WalkOut’s retrofit smartcart solution offers a revolution in the shopping experience that addresses two main challenges that marketing chains face in the physical buying process. The first is related to waiting in long queues at the checkout. The second is the inability to create a personalized shopping experience for each customer.

Retrofitting saves money

The company’s first-ever truly seamless retrofitted solution in the retail industry requires no costly infrastructural changes to the store, while other solutions require the retailer to purchase new carts and most rely on barcode scanners and scales for item recognition. The mountable cart device’s multiple high-precision cameras, which utilize many different proprietary algorithms to accurately recognize products, identify the items as shoppers load or remove them with 99.2 percent accuracy.

WalkOut’s edge computing and machine-vision algorithms also curtail the need for costly on-cloud servers and high-bandwidth internet support. This use of single-sensor architecture and edge-computing allows retail stores to operate a much more robust and cost-effective solution. Through a large touchscreen, the device also communicates with the customer to offer personalized recommendations, store navigation, supplementary product information, and relevant promotions based on the shopper’s history and location in the store.

No privacy invasion

“Connecting to one of the largest retail chains in Israel is an exciting opportunity and an important milestone for us,” says Assaf Gedalia, CEO and Co-Founder of WalkOut. “The solution is futuristic, personalized, and at the same time preserves the customer’s privacy.”

“As a chain that advocates innovative technologies, we wanted to offer our customers significant savings in waiting times at the checkouts and provide a more personal, accessible and efficient shopping experience,” said Shalom Naaman, CEO and Owner of Machsanei Hashuk. “The WalkOut solution will significantly shorten the length of stay in the branches, help maximize our operational efficiency, and allow us to offer one of the most advanced shopping experiences in the world.”

Source: WalkOut

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