23.11. - 24.11.2021 | RAI, Amsterdam
Using customer data and tech stacks for personalized online marketing
New research: less than 10 percent of purchases impacted by influencer content
The very first edition of the E-commerce Berlin Virtual event - And what a debut it was!
How to attract customers with content marketing and digital signage at the point of sale
Equipping staff to enhance the overall customer experience
Virtual shopping bag for an indivual 3D-experience
Today, we are announcing the full line-up of speakers and reminding the details of the conference.
Free virtual conference on May 26-27th 2021
The pandemic has rapidly changed the way consumers interact with brands, with digital platforms becoming the sole way for browsing and purchasing goods and services in almost all sectors. This has resulted in a tremendous rise in the use of mobile, ...
WhatsApp, TikTok, Instagram, Snapchat - many retailers use the platforms to get their products to customers - that's nothing new. Recently, users have been able to meet in the "Clubhouse." Marcel Hollerbach, CMO of Productsup, talks ...
A store with an attractive location, a high frequency of passers-by and some word-of-mouth advertising and customers automatically stumble into your store. What was once enough for local reach is no longer considered a guarantee of success ...
The year 2020 was an odd one, a difficult one for many, and the holidays are no different. How are retailers reacting to that in their Christmas commercials and what messages do they send out for the holidays? Here is an international selection from ...
One thing is clear: in this pre-holiday period, many consumers will avoid the city centers and do their Christmas shopping online. That is why the big retail chains are already vying for consumers' attention. The small stores and local retailers ...
E-commerce Berlin Expo is the biggest pure-play e-commerce event in the (tech) capital city of Germany. Over 9,000 visitors and 200 exhibitors are expected every year. E-commerce Expo views itself as a community and a meeting point for all ...
E-commerce Expo views itself as a community and a meeting point for all major decision-makers in the e-commerce sector. We bring together leaders in the e-commerce industry to offer online sellers and retailers the opportunity to develop their ...
Whole Foods Market launched Home Ec 365, a digital curriculum designed to modernize the fundamentals of home economics. Through a series of virtual classes, each with a contemporary take on mastering everyday home tasks and need-to-know life skills, ...
The COVID-19 pandemic has left a visible mark on the retail sector, and companies have had to find new ways to reach consumers effectively in a very short time. Many companies that had previously focused on stationary retail have expanded their ...
The spread of the coronavirus has had a particularly severe impact on the stationary retail industry. Many companies are now increasingly focusing on their online presence to cushion declining in-store sales and to virtually stay in touch with their ...
The event is scheduled to begin from 0900 EAT till 1400 EAT. This exhibition is the first annual event which is dedicated to discussing the following:How do retailers keep up as the world tries to deal with the enormous pressure to adapt to ...
WhatsApp is a popular communication channel used by millions of people worldwide. Now small and medium-sized retailers or restaurants can use WhatsApp Business to quickly and easily engage and interact with their customers and build customer ...
ViDGREETS – the name says it all. With this feature, customers in the online shop can quickly pack and send video greetings with their order. Retailers can also use it to send messages to their customers. In an interview, Marco van Eersel ...
Modell's Sporting Goods, America's oldest, family-owned and operated retailer of sporting goods, has announced that for the first time in its 130-year history, they are closing more than 15 percent of the stores in its fleet, and offering ...
To ensure that our online experience is closely tailored to our interests and preferences, algorithms collect our personal data and analyze our online behavior. The data collected are used to infer sensitive information and to shape our digital ...
Affluent U.S. consumers demand stringent safeguards on the security and privacy of their personal data from companies that collect their information, according to a new Luxury Institute survey of Americans earning at least 150,000 dollars per year. ...
The "Mobile Marketing Market by Component (Platform and Services), Channel, Organization Size (SMES and Large Enterprises), Vertical (Retail and Ecommerce, Travel and Logistics, Automotive, and Telecom and IT), and Region – Global ...
Just published, the Second Edition of the Professional Development Guide contains full details of the learning and development opportunities at ISE 2020. Full listings of manufacturer demo and training sessions have been added, along with updates to ...
Integrated Systems Europe 2020’s professional development programme will feature over 200 leading experts from a wide variety of disciplines and subject areas across five days of keynotes, conferences, masterclasses, workshops and ...
Influencer marketing is becoming more and more important! The importance of this discipline has rapidly increased in the marketing plan and almost every company is doing influencer marketing or is planning to do so in the near future. Why? No ...
The 34th Bonner Management Forum on November 5, 2019, at the Bonn International Science Forum (“Wissenschaftsforum”) centered on artificial intelligence (AI).Themed "Artificial Intelligence - New Age of Customer Experience", ...
Aside from being in person, video is one of the best mediums of communication we have. Using sight and sound, video has been proven to help retain knowledge more easily than text, as it’s tied to nostalgia. The audial cues, tied to memory and ...
Nosto is announcing the general release of its A/B Testing & Optimization (ABTO) solution. The new offering enables digital retailers to execute, optimize, and learn from sophisticated A/B and multivariate tests across Nosto’s complete set ...
Every business needs a marketing strategy. Without one, it’s difficult to target your message to customers about how you can support their business needs and goals. ...
We from iXtenso were visiting DMEXCO 2019 and looked around for the latest opportunities and technologies for marketers. We asked some companies what makes their solution unique – here are some answers. ...
You are wrong if you think it’s mostly young people who spend time online. Older adults are also increasingly embracing online shopping with enthusiasm.In this interview, Spencer Hinzen, Director of Sales, Central Region, Ruckus Networks, ...
For retailers, winning is still all about delighting the customer. The trick is to move fast enough and to be as nimble as possible to satisfy the customer not only today, but in the future. ...
Amazon and eBay – many retailers heavily rely on these top names. Yet there are other online marketplaces that could offer useful features. After all, the easy solution isn’t necessarily the perfect fit for ...
The strategic use of digital signage can unquestionably lead to increased sales, a boosted impact of the sales floor, a new shopping experience, and a stronger brand image. However, emphasis is too often placed merely on technical innovations that ...
“Check out this suede jacket that matches your pants and shoes." Once a customer is near the entrance of a fashion boutique, marketers deliver personalized promotions via hologram. After the customer has entered the store, the ...
Read our latest edition retail trends 2-2019 online as an e-paper. ...
Product photography is essential to the success of any online store. Unable to provide haptic feedback, retailers are tasked with inspiring their customers to buy. This can be an expensive endeavor in the long run. Digitally created renderings of ...
Would you like to find out about the latest retail technologies and hold something tangible in your hands at the same time?We'll be happy to send you a copy of our print edition retail trends: with the focus on "Retail Technology" ...
"Customers who bought this washing machine also bought these socks." Customers don’t want to see bad recommendations like this one when they shop online. But how can retailers suggest items that are more relevant to customers? We ...
Virtual fashion shows, mountaineering, and test drives: Virtual reality (VR) is creating a new paradigm for the customer experience – not only in brick-and-mortar stores but also in online shopping. "It's always remarkable and ...
Anyone who wants to survive as a brick-and-mortar dealer in the future must offer their customers a special shopping experience and a functioning online store. That’s a widely known fact. But the opposite is also true – and this is ...
Marketing managers of international companies juggle a multitude of multimedia content on a daily basis. Content components like images, texts, and videos must be managed correctly and be available on demand. However, it’s a major challenge ...
Carmakers will become mobility platforms; food brands will conquer the smart kitchen with content and commerce; the travel industry will use virtual reality to generate emotional wanderlust. This opens up new perspectives for marketing ...
They provide attractive new opportunities for interaction with customers but also imply a holistic marketing concept as well as an integration of distribution channels. They increasingly take the place of the familiar billboards at train ...
MediaMobz, a leading video content creation platform for content marketing, today officially released its Video Graphics solution. This offer is designed to help marketers quickly create engaging data-driven videos, reduce investment risk and ...
NEXCOM has released the free edition of its digital signage management software, PowerDigiS, to help enhance customer satisfaction and boost sales revenue for small and medium-sized businesses (SMBs) in the retail industry. NEXCOM's ...
Management Forum der Verlagsgruppe Handelsblatt GmbH
