Shopping experience with interactive digital signage applications

The advantage in traditional stores: customers can examine the items and pick them up. The advantage in e-commerce: There is a wide range of products and information. With the use of digital signage solutions, these two advantages can be wonderfully combined at the POS to create an omnichannel shopping experience.

At EuroShop 2020, we took a look at different solutions and their benefits: from Prestop BV, Iltis & Wiesel UG & CO. KG and Bütema AG.