Mannequins as a (customer) magnet?

Not all mannequins are the same. But they all have one thing in common: they influence the customer journey and therefore also retailers.

Best Mannequins BV from Belgium gave us an exclusive insight into the development of modern mannequins and explained what to look out for when selecting mannequins.

Interview: Melanie Prüser, Camera: Michael Wackerbauer, Editing: Nico Wichtrup

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Mannequins as a (customer) magnet?

How do shop window mannequins influence the customer journey? An interview.