Do not address the customers first in the store? That's possible with the right window dressing! Mannequins play an important role here. They showcase merchandise - especially clothing and asseccoires - particularly well.
Because: They can be much more than just a presentation surface. They themselves are an eye-catcher. When it comes to design, visual merchandisers give free rein to their imagination and will also be demonstrating at EuroShop 2023 in the "Shop Fitting, Store Design & Visual Merchandising" dimension what is visually possible to take window dressing to a new level and boost sales promotion - not just in the store, but already in front of it.
