DMEXCO 2019 • 16.09.2019

“What do you have that nobody else has?”

Exhibitor statements from the halls of DMEXCO 2019 on marketing trends and technology

We from iXtenso were visiting DMEXCO 2019 and looked around for the latest opportunities and technologies for marketers. We asked some companies what makes their solution unique – here are some answers.

Payment solution

"We enable merchants to maximize conversion at check out – online, in-store and in call centers. With our white label payment solutions consumers have flexible ways to pay." (Claire Gates, CEO, Paysafe)

Lächelnde Frau an einem Messestand vor blauem Hintergrund; copyright:...
Source: iXtenso/Kuhlow

Consumer data

"ATTEST makes it incredibly easy for brands and agencies to gather real consumer data to use in decisions around brand campaigns and innovation." (Lewis Quinn, Senior Sales Development Representative, ATTEST)

Zwei Männer stehen an einem Messestand und lächeln in die Kamera; copyright:...
Source: iXtenso/Kuhlow

Newsletter distribution

"Newsletter2Go features a simple and data protection-compliant newsletter distribution. From agencies to medium-sized businesses – we have something for everyone." (Bert Winterfeld, Teamlead Marketing, Newsletter2Go)

Mann steht vor einem Messestand; copyright: iXtenso/Kuhlow...
Source: iXtenso/Kuhlow

Out-of-home advertising

"HYGH is a Berlin-based ad tech start-up that is revolutionizing the outdoor advertising market through democratization and digital out-of-home advertising in previously inaccessible locations. Our platform makes it possible to set up location-based display ads in real time in a jiffy." (Vincent Müller, CEO, HYGH)

Mann sitzt in einem Sessel an einem Messestand; copyright: HYGH...
Source: HYGH

Cloud-based shop system

"Shopify is the leading cloud-based shop system. DMEXCO is one of the most important events for us to get together with our partners. Even though we are in the digital industry, personal interaction is what business is all about." (Hagen Meischner, Partner Management Lead, Shopify)

Mann steht vor einem Messestand und lächelt in die Kamera; copyright:...
Source: iXtenso/Kuhlow

Price optimization

"Patagona is professional in price optimization and personal in supporting our customers. With the Pricemonitor via observation, strategy and optimization to a successful online shop." (Max Bank, Gründer & Geschäftsführer, patagona)

Zwei Männer stehen an einem Messestand und lächeln in die Kamera; copyright:...
Source: iXtenso/Kuhlow


"We’re trying to bring creativity back into advertising. We feel that technology has taken over and we are convinced that creativity has a very big place in marketing." (Paul Smith, New Business Director, Just Premium)

Lächelnder Mann steht vor einem Messestand; copyright: iXtenso/Pott...
Source: iXtenso/Pott


"As more eyes are on audience data collection and privacy, it’s important that the advertising market has access to contextual solutions that are compliant with regulations and don’t violate consumer trust. That’s what Zefr provides." (Toby Byrne, President, Zefr)

Vier Menschen stehen an einem Messestand zusammen in einer Gruppe, einige...
Source: iXtenso/Pott
Compiled by Inga Kuhlow and Julia Pott

related articles:

popular articles:

Thumbnail-Photo: Book swap as you food shop
05.02.2020   #brick and mortar retail #omnichannel

Book swap as you food shop

Waitrose launches novel way for shoppers to share their favourite books

Whether it’s romance, adventure or a gripping mystery, book lovers can now share their favourite reads with others in selected Waitrose cafés as part of the supermarket’s new book swap initiative. A successful trial in five ...

Thumbnail-Photo: First national Use Your Gift Card Day on January 18th...
06.01.2020   #event #sales promotion

First national Use Your Gift Card Day on January 18th

$1 billion in gift cards go unused each year

A new shopping holiday will debut on January 18th to encourage people to get out and use their holiday gift cards before they become part of the 1 billion dollars in gift cards that go unused each year.   National retailers and restaurants are ...

Thumbnail-Photo: 75 % of millennials abandon in-store purchases...
14.11.2019   #customer satisfaction #brick and mortar retail

75 % of millennials abandon in-store purchases

Zebra study: out-of-stocks drive shoppers to online

Zebra Technologies Corporation today revealed the results of its 12th annual Global Shopper Study, the industry’s only market tracker that analyzes the attitudinal behavior of shoppers, retail associates and retail executives and examines the ...

Thumbnail-Photo: Retail & Brand Experience World Congress
30.01.2020   #e-commerce #retail

Retail & Brand Experience World Congress

The second Retail & Brand will seek to awaken the consumer’s emotions

“The event will showcase technology, business models and disruptive experiences in commerce and brands.”The most disruptive current retail will be on display at Fira de Barcelona at the second Retail & Brand Experience World ...

Thumbnail-Photo: Sensory experiences increase in-store sales
29.11.2019   #digital signage #pos marketing

Sensory experiences increase in-store sales

New Research from Mood Media confirms that sensory marketing has a positive emotional, cognitive and behavioral impact on shoppers

Mood Media, the world’s leading in-store media solutions company dedicated to elevating the Customer Experience, today released a new quantitative behavioral marketing study, “Quantifying the Impact of Sensory Marketing,” which ...

Thumbnail-Photo: E-commerce Berlin Expo 2020 - first speakers announced!...
19.12.2019   #e-commerce #retail

E-commerce Berlin Expo 2020 - first speakers announced!

Save the date: the 13th of February of 2020, STATION-Berlin

This is where e-commerce insights combine with business knowledge and one of a kind networking, during the fifth edition on E-commerce Berlin Expo. The first speakers have already been announced - and saying that they are good and solid, is a real ...

Thumbnail-Photo: What you want is what you need!
07.02.2020   #e-commerce #customer satisfaction

What you want is what you need!

Retail experience – What shoppers want and how to implement

E-commerce has significantly changed how people shop, and push retailers to rethink the role of their stores. With change being a constant and continually accelerating, there is truly only one way to learn what shoppers want and expect their ...

Thumbnail-Photo: Innovation in sales!
30.01.2020   #online trading #customer satisfaction

Innovation in sales!

N3XT by MediaMarktSaturn – finding ideas for customers and company

What do customers want? How can you create a more intense and powerful shopping experience? And what new technologies and innovations can help in this endeavor? MediaMarktSaturn has set up its own innovation unit to find answers to these and similar ...

Thumbnail-Photo: Professional Development Guide – newly updated...
22.01.2020   #security #digital marketing

Professional Development Guide – newly updated

Integrated Systems Europe (ISE) 2020

Just published, the Second Edition of the Professional Development Guide contains full details of the learning and development opportunities at ISE 2020. Full listings of manufacturer demo and training sessions have been added, along with updates to ...

Thumbnail-Photo: Advice for small and medium-sized retail businesses: “Be a part of the...
04.11.2019   #pos marketing #brick and mortar retail

Advice for small and medium-sized retail businesses: “Be a part of the change!“

A quick market analysis by Professor Rüschen of the DHBW Heilbronn

Prof. Dr. Stephan Rüschen, assistant lecturer in food retailing at the Baden-Württemberg Cooperative State University (DHBW) in Heilbronn presented the second part of the Trendforum Retail 2019, which emphasized the challenges and ...


iXtenso - Magazin für den Einzelhandel
iXtenso - Magazin für den Einzelhandel
Celsiusstraße 43
53125 Bonn
APG Cash Drawer
APG Cash Drawer
4 The Drove
BN9 0LA Newhaven
POS TUNING Udo Voßhenrich GmbH & Co KG
POS TUNING Udo Voßhenrich GmbH & Co KG
Am Zubringer 8
32107 Bad Salzuflen
VKF Renzel GmbH
VKF Renzel GmbH
Im Geer 15
46419 Isselburg
Mood Media GmbH
Mood Media GmbH
Wandalenweg 30
20097 Hamburg