Company News • 02.10.2012

MICROS rebrands its new retail group Torex

Accuisition completed after six months

MICROS Systems, a leading provider of information technology solutions for the hospitality and retail industries, has announced that its subsidiary Torex, a European market leader for store systems in Retail, Hospitality, Convenience and Fuel markets, has rebranded to MICROS. Now the complemented solution portfolio allows for MICROS to expand its customer base and its market via the new retail operating regions in Northern, Central and Southern Europe.

MICROS launched its retail and services business with the acquisition of Datavantage in the USA, a decade ago. Since then MICROS not only increased its solution competency but its omni-channel retail portfolio helped numerous customer brands to safely expand internationally. MICROS’s retail footprint has grown to include a premiere client base across the globe such as Polo Ralph Lauren, Gucci, Swarowski, Tourneau, Nike, Tesco, Rewe and France Telecom.

Full integration of Torex is completed

Torex rebranding to MICROS represents the completion of the full integration of the Torex retail solutions and products into the MICROS’s suite for the hospitality and retail industries.

New solutions for changing channel environment

MICROS’s Retail business division made the evolutionary steps from connecting “multi-channels” to “blending the channels” and helps to turn shopping into an entertaining, exciting, and emotionally engaging experience by skillfully blending the physical with the digital - web, mobile, facebook. MICROS’s Omni-channel experience helps achieve success in an environment where channel boundaries are hard to pinpoint, retailers will “blend the channels” by recognizing how digital technologies influence purchases across all sales routes.

Personalised offers for mobile consumers

“Consumers are mobile, consumer behavior is constantly changing – the retail IT of today facilitates personalised offers, products and experience at the right price, right channel and right time. Our customers can look forward to a continuation of MICROS Retail’s commitment to professional, proactive service, and cutting-edge innovation worldwide,” stated Kaweh Niroomand, President MICROS EAME.

channels: POS systems, mobile shopping, software applications