Personell Announcements • 09.02.2015
Martin Smethurst joins Displaydata
Prior to Displaydata, Smethurst served as the Managing Director for Wincor Nixdorf in the U.K.
Displaydata has announced that Martin Smethurst has joined as Senior Vice President of Global Sales and Marketing. Smethurst brings more than 20 years experience in advising retailers worldwide on how to drive transformation, productivity and sustainable growth within their organisations. In his new role at Displaydata, Smethurst will lead the sales and marketing teams where he will be responsible for furthering the company’s explosive global growth
Prior to Displaydata, Smethurst served as the Managing Director for Wincor Nixdorf in the U.K. and Ireland, and was also a member of the main board where he took an active role in the European retail leadership team driving the UK&I business to profitable growth. A recognised leader in the retail industry, Smethurst has also served as Head of Retail for Cisco and as Sales and Marketing Director for MicroStrategy, IntelliQ and Stellent (now Oracle).
“Martin comes to Displaydata with a wealth of retail technology knowledge. He believes the convergence of the Internet, mobility and the store in retail creates enormous opportunities to gain competitive advantage, themes that align with Displaydata’s solutions,” said Andrew Dark, CEO, Displaydata. “Martin is a passionate advocate of new technology and innovation as a means to change the way retailers engage with customers, thus forever affecting the way customers shop. We are delighted to welcome him to the Displaydata team.”
“This is an exciting time for fully graphical electronic shelf labels, as they are finally ‘coming of age’, giving retailers the ability to dynamically control their omnichannel pricing strategy. Displaydata has completely changed the game by developing electronic shelf labels that are brighter, sharper and more colourful, providing a great in-store shopping experience for the customer,” said Smethurst. “I am honoured to join this award-winning company and look forward to playing a key role in growing the company’s global sales and brand awareness.”
Source: Displaydata
channels: personnel management
