Advertorial • 01.05.2022

Save costs with modern technologies

Turning physical stores into digital assets - 30,000 retail stores worldwide already rely on digital IoT solutions

Retail is at the heart of our lives and societies, as it represents more than 20% of global GDP and 15% of jobs. With consumers changing their shopping habits, stores must now reinvent themselves and leverage new technologies to stay relevant in tomorrow’s retail environment. 

They need to undergo their own digital revolution to remain competitive and offer the best service to shoppers. They must become more automated, digitized and omnichannel to deliver a seamless customer experience with high efficiency at minimal cost. This is only achievable by leveraging Retail IoT Cloud solutions and devices that are sustainable, secure and scalable.

VUSION - The #1 Retail IoT Cloud platform

Supplier
Logo: Captana GmbH

Captana GmbH

Bundesstraße 16
77955 Ettenheim
Germany
Logo: SES-imagotag SA

SES-imagotag SA

55 place Nelson Mandela
90000 Nanterre
France

SES-imagotag has developed the VUSION Retail IOT technology platform to help retailers transform their physical stores into high value digital assets, more automated, data-driven, and connected in real-time to suppliers and consumers. VUSION improves the agility, precision and accuracy of prices, whilst ensuring the omnichannel synchronization of prices, product information and marketing campaigns. The platform developed by SES-imagotag also optimizes in-store order preparation and restocking. 

VUSION improves employee satisfaction by freeing up time from cumbersome low value-added tasks and allowing them to focus on customer service and merchandizing tasks. It connects shelves to the Cloud, providing real-time accurate information on product availability and location, allowing for reduced inventory, out-of-stock and waste, as well as improved on-shelf availability and merchandizing compliance. VUSION empowers consumers with better product, nutritional and traceability information at the shelf and enables a frictionless in-store shopping experience with features such as product search, pathfinding and cashier-less scan & pay features.

A person is using a tablet in front of a shelf
Source: Captana

Boost your on-shelf availability thanks to real-time shelf monitoring

Out-of-shelf situations and merchandising compliance are key pain points for today’s retailers and brands: retailers can lose up to eight percent of their sales annually due to stock shortages alone, as customers either postpone their purchase or do it elsewhere when they encounter an out-of-shelf (OOS) situation. 

With its innovative shelf monitoring solution, Captana, a subsidiary of the SES-imagotag group, establishes a direct connection between the shelf and the cloud and provides detailed information about product availability in real time. With this data available 24/7, inventories, shortages and food waste can be reduced, while on-shelf product availability, data quality and customer satisfaction can be optimized.

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