News • 10.06.2021

Magical shopping experience

Finally Harry Potter fans can visit the official Harry Potter flagship store New York City

Fawkes the Phoenix in the middle of the Harry Potter flagship store...
Source: PRNewsfoto/Warner Bros. Studio Tour London

Harry Potter New York will set a new standard for themed retail, combining breath-taking design, exquisite craftsmanship, hand-crafted props, exciting interactive elements and exclusive products - inviting fans to experience the Wizarding World in a brand-new way. Spanning three floors and over 21,000 sq. ft., the store will house the largest collection of Harry Potter and Fantastic Beasts products under one roof.

Harry Potter New York features 15 different themed areas, each one carefully and uniquely presented to bring the magic of the Wizarding World to life.

Entering the store, customers will pass under a huge model of Fawkes the Phoenix gazing down from the ceiling. Fawkes was created especially for Harry Potter New York by a team of specialist propmakers over a number of months, the impressive model weighs over 220lbs and is just one of many painstakingly detailed, handmade props, each one created to surprise and delight customers as they explore.

Stepping inside Harry Potter New York, witches, wizards and Muggles will encounter a number of exciting experiences. Fans are invited to strike their best pose at one of many photo opportunities, including posing inside a London phone box for a photo as if transporting themselves into the Ministry of Magic, or even seeing themselves as if they were inside Hagrid's boots! For those who have always dreamed of bringing their favorite Harry Potter character to life, the interactive wand table lets them pick up a wand and put it to the test.

Harry Potter New York will incorporate digital technologies throughout the store including integration with the Harry Potter Fan Club app. Users will find a number of Enchanted Keys throughout the store that unlock exclusive behind-the-scenes facts, figures, and videos that bring the store to life.

Also available for fans will be two exciting and immersive multiplayer virtual reality experiences. The full sensory VR adventures are location based, allowing real-time interactive exploration of the Wizarding World as never before. "Chaos at Hogwarts" lets hopeful witches and wizards step into a magical journey to Hogwarts Castle and become part of the adventure where magical creatures and secrets await. Fans will need their wands at the ready as "Wizards Take Flight" prepares guests to fly on brooms with the thrills of a magical wand battle against Death Eaters over the skies of London and around the enchanting grounds of Hogwarts Castle. The "Chaos At Hogwarts" and "Wizards Take Flight" virtual reality experiences are scheduled to open in-store this summer with more details to be revealed soon.

Looking for a gift? What to get the fan who has everything? The Personalization Area offers a huge amount of inspiration and unique products. Fans can bring their fandom to life and choose from a host of personalisation options, including engraving a wand, embossing a journal or embroidering a House robe with their name.

Aspiring witches and wizards will be able to browse for Chocolate Frogs and Bertie Bott's Every Flavour Beans in an area inspired by the whimsical surroundings of Honeydukes. Once they have taken a look at the goodies on offer, they can stop under the Dirigible Plum tree, a special area where they can find their favorite magical creature soft toy.

Usually found guarding the entrance to Dumbledore's office, every aspiring Hogwarts student will recognize the majestic Griffin rotating in the store's grand main atrium. From here, fans will be invited into the Wand Shop to browse over 50 wands inspired by characters, locations and props from the Wizarding World, including the Golden Snitch wand, exclusive to Harry Potter New York.

In addition, the store will be home to America's only House of MinaLima. Within the walls of Harry Potter New York, MinaLima, the graphic design duo on all Harry Potter and Fantastic Beasts movies, will create a gallery and store showcasing the graphic art of the Wizarding World. Fans will discover prints of the Daily Prophet covers, Harry's Hogwarts acceptance letter and the Quibbler, all hand designed by MinaLima in a space modeled after their iconic London shop.

Alongside the main collection of Harry Potter and Fantastic Beasts products, fans will be able to choose from a range of brand collaborations including Spirit Jerseys, Loungefly handbags and many other fan-favorite ranges including Pottery Barn Teen.

Harry Potter fans will be able to visit the official Harry Potter flagship store in the heart of New York City next to the iconic Flatiron building at 935 Broadway.

Source: Harry Potter New York

related articles:

popular articles:

Thumbnail-Photo: How ugly labels can increase purchase of unattractive produce...
05.03.2021   #sales promotion #product presentation

How "ugly" labels can increase purchase of unattractive produce

Why do consumers reject unattractive produce?

Researchers from University of British Columbia published a new paper in the Journal of Marketing that examines whether and how the use of 'ugly' labeling for unattractive produce increases sales and profit margins.The study, forthcoming in ...

Thumbnail-Photo: Say hello to E-commerce Berlin Virtual Edition!...
25.03.2021   #e-commerce #digital marketing

Say hello to E-commerce Berlin Virtual Edition!

Free virtual conference on May 26-27th 2021

The COVID-19 still has a significant impact on us all, which has led us to postpone E-commerce Berlin Expo 2021, and fill the gap with E-commerce Berlin - Virtual Edition.Based on participants' expectation we intend to keep the event onsite, so ...

Thumbnail-Photo: Retail industry lags behind in customer experience strategy...
03.03.2021   #customer satisfaction #digitization

Retail industry lags behind in customer experience strategy

Lack of data and analytics hinders successful customer experience delivery

NTT Ltd. announced its Retail Guide to the Global Customer Experience Benchmarking Report which shows that the retail sector is particularly lagging behind in customer experience (CX) compared with the all industry benchmark. However, retailers ...

Thumbnail-Photo: COVID-19 lockdowns kill small businesses
24.02.2021   #consulting #coronavirus

COVID-19 lockdowns kill small businesses

Snackable Solutions community for actionable tips to survive

The government lockdowns in response to the COVID-19 pandemic may destroy small businesses. In response to widespread lockdowns on small businesses around the United States, Dennis Consorte founded Snackable Solutions. It is a community where ...

Thumbnail-Photo: Stats and trends for 2020 holiday customer service strategies...
12.01.2021   #online trading #e-commerce

Stats and trends for 2020 holiday customer service strategies

Higher sales with self-service materials and chat

ResultsCX announced findings from its recent holiday shopping and customer service survey, taking the pulse of organizations and how they’re handling a variety of customer service offerings this holiday season.The National Retail Federation ...

Thumbnail-Photo: Psychological stress in the workplace during the Corona Pandemic...
19.03.2021   #personnel management #coronavirus

Psychological stress in the workplace during the Corona Pandemic

A guide to help employers to monitor mental strain caused by COVID19

The Department of Occupational Health (Fachbereich Gesundheit im Betrieb) of the German Social Accident Insurance (DGUV = Deutsche Gesetzliche Unfallversicherung) published a guide in PDF format in June 2020 that deals specifically with ...

Thumbnail-Photo: Will people soon be shopping at the Club?
22.02.2021   #digital marketing #app

Will people soon be shopping at the "Club"?

Marketing opportunities of the new social media app Clubhouse.

WhatsApp, TikTok, Instagram, Snapchat - many retailers use the platforms to get their products to customers - that's nothing new. Recently, users have been able to meet in the "Clubhouse." Marcel Hollerbach, CMO of Productsup, talks ...

Thumbnail-Photo: Swiss Brand Ons new flagship store
29.12.2020   #customer satisfaction #brick and mortar retail

Swiss Brand On's new flagship store

New standards for retail?

Swiss performance running brand On opens its global flagship store today, On NYC, located at 363 Lafayette Street in New York, NY. On has pioneered a design-centric and technologically driven approach to the in-store consumer experience. Centered ...

Thumbnail-Photo: Zalando onboards C&A to Connected Retail
18.02.2021   #online trading #brick and mortar retail

Zalando onboards C&A to Connected Retail

Network passes 3.000 active stores mark

Zalando, Europe’s leading online platform for fashion and lifestyle, continues to grow its Connected Retail network at high speed. The program now counts over 3.000 active stores, selling to millions of Zalando customers online. Since the ...

Thumbnail-Photo: Retail statistics, trends and forecasts for 2021...
23.03.2021   #e-commerce #brick and mortar retail

Retail statistics, trends and forecasts for 2021

Outlook: omnichannel, mobile, and social commerce

Without a doubt, COVID-19 changed the way most people see the world, and retail was one of the hardest-hit sectors. In October 2020, in-store footfall in the US was a massive 34.5% lower than October 2019, and 60% of customers said that COVID-19 may ...

Supplier

Navori Labs
Navori Labs
Rue du lion d'or 4
1003 Lausanne
iXtenso - Magazin für den Einzelhandel
iXtenso - Magazin für den Einzelhandel
Celsiusstraße 43
53125 Bonn
Seven Senders GmbH
Schwedter Straße 36 A
10435 Berlin
EuroShop
EuroShop
Stockumer Kirchstraße 61
40474 Düsseldorf