Less than two months after Verve Mobile CEO Nada Stirratt emphasized the need to find a CMO that could help sharpen the company’s identity in the omnichannel marketplace, department store marketing vet Julie Bernard has been tapped for that role.
Bernard brings about two decades of experience in shaping retail marketing through her most previous post as SVP for customer strategy, data science, and loyalty at Macy’s. She’s been recognized for setting the unit that connected sales efforts to interactive loyalty programs.
“Data is a competitive advantage and Verve’s wealth of proprietary intelligence allows us to break through in the category,” said Bernard in a statement. “Verve’s momentum and market leadership is incredibly impressive, and I am excited to dig in with the talented team and continue to build entirely new experiences and benefits for our brands and retailers.”
Before Macy’s, Bernard made her mark over her 14-year tenure at Saks Fifth Avenue. She held a variety of executive posts at Saks, ultimately rising to the role of SVP for retail systems and vendor relations. That last job charged Bernard with developing ways to enhance the “customer experience” through the use of data technology across merchandising, marketing, and store management.
“With the majority of commerce happening at physical stores, we sought a marketing expert with a proven track record in the retail space to help our customers better engage with theirs, ” Stirratt said in a statement. “Julie is an exceptional, award-winning, executive to bring this expertise to Verve. From her experience scaling customer strategies via advanced behavioral analytics and attribution to her strong operational leadership, I couldn’t be more proud to have her join the Verve executive team.”
Source: Verve Mobile
