Company News • 10.11.2020

Shopping experience thanks to electronic shelf labels

A unique customer experience at new danish gaming store

At the end of August 2020, Denmark's new gaming universe Games N 'Gadgets opened its doors to gamers and game-loving people in the center of Horsens city.

Games N 'Gadgets offers everything within gaming, gadgets and computer accessories. To create synergy between the online universe and the physical customer experience, the store has installed electronic shelf labels.

A massive increase in e-commerce in gaming and gaming accessories had a consequence for the well-known gaming chain GameStop in 2019, which had to make the decision to close all its 34 stores on the Danish market. It also meant that the local GameStop store in the heart of Horsens had to close.

Recently, the local owner of Kids Coolshop in Horsens, Søren Westenholtz Nielsen, chose to go against the flow of store closures when he saw the opportunity to offer customers an alternative to online shopping. He got the opportunity for new premises close to his existing store. Søren Westenholtz Nielsen seized this opportunity to be able to concentrate even more on this segment and be able to offer a larger product range. The idea was to create a link between online shopping and physical shopping in the form of a completely new gaming store.

Supplier
Logo: Delfi Technologies GmbH

Delfi Technologies GmbH

Landgraben 75
24232 Schönkirchen
Germany
Smartphone on shelf
Source: Delfi Technologies

Synergy between online mshopping and physical store

Together with Torben Schnoor, former Store Manager at GameStop in Horsens, Søren Westenholtz Nielsen, therefore launched the gaming store Games N 'Gadgets at the end of August 2020. The new store offers customers a special experience and advice when they choose to visit the physical store instead of, or as an addition to, their online purchases.

- We saw a unique opportunity to test the market and its location in relation to creating synergy between a physical presence and an online universe for gamers and gaming people. We want to offer a special experience for those customers who prefer to come down and visit us instead of shopping online, or simply as a supplement to their current shopping pattern, says Søren Westenholtz Nielsen.

Prices are linked to e-commerce

Games N 'Gadgets abound with games and accessories from the best vendors on the market with the very latest products for gamers and playful people. At the same time, you can also find lots of special board games and gadgets as well as popular characters from famous movies, series, games and much more.

With electronic price tags on all the items in the store, all prices are linked to online, where selected products, with particularly high demand and competition, are also linked directly to the competitive prices on Coolshop.com - a powerful e-commerce engine which Kids Coolshop also is a part of.

- It made great sense to add electronic price tags on all the items, as we had to start from scratch and build up the store. Therefore, we might as well do it right from the start. There is such a large link to online shopping in this world, so it is obvious to be able to link the two worlds together, Søren Westenholtz Nielsen explains.

Offers customers something different

According to the former Store Manager at GameStop, there is a big difference in how you do business at Games N' Gadgets compared to the more centrally controlled chain operation in the former GameStop store.

- At Games N' Gadgets, we have a 100% influence on the entire purchasing aspect concerning the range, and the items we order for the store. This means that we see a completely different ownership at the employees, as we are specialists in each of our areas. We believe in the products and that we can offer something different so that customers get a unique customer experience, says Torben Schnoor, Store Manager at Games N 'Gadgets and former Store Manager at GameStop in Horsens.

The electronic price tags must also contribute to offer a good experience for customers. For the customers, it gives the peace of mind that the prices are always updated, and if they have seen a price online, then it is also the price they will find in the store. For the store, it also makes it possible to react much faster to the ever-increasing competition, as you can quickly and easily update the prices across the entire store.

- Another advantage of the electronic price tags is that we do not have to put stickers on the goods. Some of our gadgets are collectibles, where the customer prefers that there is no price tag, as in some cases, for example, they never take a special figure out of the packaging, says Torben Schnoor.

Benefits

As Games N' Gadgets has the same owner as Kids Coolshop in Horsens, a solid setup is also included in the form of sales, warehousing, logistics, and online customer service through Kids Coolshop's purchasing and marketing collaboration with Coolshop.com. It also brings the best of both worlds in terms of both online and offline presence.

The existing setup also meant that Games N' Gadgets could benefit from the collaboration with Delfi Technologies, which has supplied the system with electronic price tags to Kids Coolshop. Delfi Technologies is a European supplier with more than 30 years of experience within barcode solutions for, among other things, retail, warehousing/logistics and the healthcare sector.

related articles:

popular articles:

Thumbnail-Photo: ARCHITECTS DARLING AWARD for MyLock online configurator from SALTO...
26.11.2020   #award #access control systems

ARCHITECTS' DARLING AWARD for MyLock online configurator from SALTO

Silver award in the category "Best Product Configurator"

The online configurator MyLock from SALTO has won the silver award in the category "Best Product Configurator" at the ARCHITECTS' DARLING AWARDS 2020.From the experts' point of view, the clear design and intuitive user experience ...

Thumbnail-Photo: Retail Asia Conference & Expo 2020 rescheduled to 11-13 November...
18.09.2020   #online trading #retail

Retail Asia Conference & Expo 2020 rescheduled to 11-13 November

New spacious exhibition location

Informa Markets, the organiser of Retail Asia Conference & Expo 2020, announced that the event will be further rescheduled from 17-19 November 2020, to 11-13 November 2020 at the Hong Kong Convention and Exhibition Centre (HKCEC), Hong Kong.The ...

Thumbnail-Photo: Denmarks first sustainable DIY store has great success...
30.10.2020   #sustainability #electronic shelf labels (ESL)

Denmark's first sustainable DIY store has great success

Electronic price tags provide price and product information

In February 2020, STARK opened its doors to a whole new and sustainable DIY store in Hørsholm (Denmark), which will make it easier for customers to build sustainably. The store has got a flying start despite Corona and general restrictions in ...

Thumbnail-Photo: Klarna starts cooperation with Verifone
23.12.2020   #digitization #self-checkout systems

Klarna starts cooperation with Verifone

The idea: a shopping experience in stores that is unique worldwide

Klarna, the leading global payments and shopping service, announces a strategic partnership with Verifone, a global leader in payments and commerce solutions, that will make Klarna available as the first-ever buy now pay later solution to millions ...

Thumbnail-Photo: Guinea pig retail
14.12.2020   #digitization #data analysis

Guinea pig retail

RetailTech Lab in Denmark tests technologies for retailers

The brick-and-mortar retail did not have an easy time of it this year in large parts of Europe. It was high time to rethink it, try out innovations and further develop business models.This is exactly what has been happening in the RetailTech Lab in ...

Thumbnail-Photo: AR: Touchless virtual makeup try-on solutions...
02.11.2020   #coronavirus #award

AR: Touchless virtual makeup try-on solutions

e-COSMETIC 360 Award winner for groundbreaking innovation in Beauty Tech category

Perfect Corp. is named a winner of the e-COSMETIC 360 Award in the Beauty Tech category. The special announcement took place at the virtual event on October 12 & 13. The winners were selected on the basis of criteria such as the innovative ...

Thumbnail-Photo: 7-Eleven introduces in-app wallet
07.12.2020   #mobile payment #app

7-Eleven introduces in-app wallet

Contactless payment option in 7-Eleven app

7-Eleven, Inc.'s new app-based mobile wallet offers all customers — including those who would like to load cash — a true contactless, convenient way to pay nationally at participating U.S. stores. ...

Thumbnail-Photo: SPAR grocery store embraces new technologies...
23.09.2020   #digitization #app

SPAR grocery store embraces new technologies

The store has implemented Delfi Technologies' cloud solution and mobile app to manage the store's electronic price tags

This year, the co-operative association Tikøb could celebrate its 100th anniversary. Today, the SPAR grocery store in Tikøb is one of the stores in the chain that is at the forefront when it comes to implementing new technology. Most ...

Thumbnail-Photo: APG Cash Management Solutions partners with Cashspeed...
19.11.2020   #cash management #cash drawers

APG Cash Management Solutions partners with Cashspeed

Helping retailers reduce the cost of managing cash at the point of sale

APG Cash Management (APG), a fast-growing global manufacturer of cash management solutions, announced today its partnership with French software firm, Cashspeed, which focuses on cash management and payments systems software. Now certified as a ...

Thumbnail-Photo: Leading Danish co-op upgrades with electronic shelf labels...
26.11.2020   #electronic shelf labels (ESL) #price labelling

Leading Danish co-op upgrades with electronic shelf labels

Large association strengthens its business

Transformation and growth have always been a driving force for Brian Johansen, who has been with Coop since he started as a service assistant in Brugsen, already as a 12-year-old. Since then, he has worked his way up. Today, he still appreciates ...

Supplier

Reflexis Systems GmbH
Reflexis Systems GmbH
Kokkolastr. 5-7
40882 Ratingen
APG Cash Drawer
APG Cash Drawer
4 The Drove
BN9 0LA Newhaven
Citizen Systems Europe GmbH
Citizen Systems Europe GmbH
Otto-Hirsch-Brücken 17
70329 Stuttgart
SALTO Systems GmbH
SALTO Systems GmbH
Schwelmer Str. 245
42389 Wuppertal
Delfi Technologies GmbH
Delfi Technologies GmbH
Landgraben 75
24232 Schönkirchen
Axis Communications GmbH
Axis Communications GmbH
Adalperostraße 86
85737 Ismaning