Company News • 01.07.2014

ShopperTrak Signs Journeys as 1,000th Customer

Specialty lifestyle retailer partners with ShopperTrak to enhance in-store customer experience

Perimeter Analytics help to leverage traffic, labor and sales to optimize...
Perimeter Analytics help to leverage traffic, labor and sales to optimize marketing and operational effectiveness.
Source: ShopperTrak

ShopperTrak, the leading global provider of consumer behavior insights and location-based analytics, announced it has signed Journeys as its 1,000th customer. This milestone agreement aims to enhance the in-store customer experience at more than 1,000 North American locations of the specialty lifestyle retailer.

Through this partnership, ShopperTrak will enable Journeys, a division of Genesco, to measure store traffic to optimize labor scheduling, ensuring a consistent customer experience for every guest who shops a Journeys store. In addition, Journeys will be able to assess store, and in some cases, employee conversion to identify training and sales performance opportunities, all with the goal of providing the highest level of customer service.

"ShopperTrak has the resources we need in a partner to help us take the singular Journeys customer experience to a new level across all Journeys stores," said Rob Taylor, Chief Operating Officer at Journeys. "Our culture is focused on putting the customer first. Now, with targeted analytics and field-level training from ShopperTrak, we're able to take action on the data, achieving total ROI while empowering our regional, district, and store managers with the information they need to better serve our customers."

During a pilot program that began in mid-2013, ShopperTrak deployed its perimeter analytics solution across 18 Journeys store locations, aligning the traffic opportunity with labor resources. In some cases, a simple reallocation of labor or a staggered start of shifts could drive conversion by one or more points, translating into an impressive comparable sales and revenue opportunity. Journeys' leadership saw the potential to improve operating income, ultimately pushing forward with chain-wide deployment and store adoption by mid-Q3 2014.

"At their core, traffic-based analytics offer customer-focused retailers data to understand what's working and where opportunities exist, which is essential for a highly-personal brand like Journeys," said Russell Evans, vice president of global marketing at ShopperTrak.

"With ShopperTrak's perimeter analytics solution, Journeys reinforces the role of their stores and associates as a brand extension. For brick-and-mortar stores to stay relevant in an increasingly competitive retail landscape, they must offer something that you simply can't get online, and for Journeys that's the highest level of operational detail and customer service, which in the end will naturally drive conversion and sales."

For more information about the ShopperTrak Perimeter Analytics solution, please visit www.shoppertrak.com.

Supplier
Logo: ShopperTrak

ShopperTrak

St John's Court, Easton St, High Wycombe
Buckinghamshire HP11 1JX
UK

related articles:

popular articles:

Thumbnail-Photo: “Carbon” – The future of payment transactions by InterCard...
18.03.2019   #payment systems #Trade fair special EuroCIS 2019

“Carbon” – The future of payment transactions by InterCard

Customer-oriented processes beyond standard market solutions

Thumbnail-Photo: Toshiba spotlights new innovations for empowering retail...
21.01.2019   #mobile payment #payment systems

Toshiba spotlights new innovations for empowering retail

Showcasing its latest solutions, services and innovative concepts at hall 9 booth B42

Visitors to EuroCIS 2019 will learn at Toshiba's booth how every retailer can design his checkout to suit his and the customers' needs. Under the motto "Empowering the Art of Retail", Toshiba will present its end-to-end IT ...

Thumbnail-Photo: Worry-free legal compliance: tips for newcomers to online retail...
18.02.2019   #online trading #e-commerce

Worry-free legal compliance: tips for newcomers to online retail

Interview with Johannes Drijkoningen, Händlerbund e.V. (German online trade association)

It is imperative for all online retailers to be legally compliant. We talked to Johannes Drijkoningen, Association Advisor at the Händlerbund e.V. about support, relevant information and unfounded fear of digitization. ...

Thumbnail-Photo: Allgeier’s Retail Solution of the Future
03.01.2019   #video cameras #self-checkout systems

Allgeier’s Retail Solution of the Future

The IoT BoxX - a pop-up store fully integrated into SAP

Like hardly any other industry, the retail sector is being exposed to the challenges of technological change. On the one hand, important market shares were lost to online trading, and on the other hand, the online stores are now blazing their trail ...

Thumbnail-Photo: The new connection: Mobile payment via electronic shelf labels...
03.01.2019   #mobile payment #brick and mortar retail

The new connection: Mobile payment via electronic shelf labels

Interview with Alexander Hahn from digital payment service provider Wirecard

It’s a customer’s dream: no more waiting in line at the checkout counter. At this point, consumers can already scan their purchases with their smartphones, pay and leave the store. Wirecard collaborates with SES-imagotag and makes this ...

Thumbnail-Photo: Interactive networking for true sales success...
06.03.2019   #digital signage #pos marketing

Interactive networking for true sales success

Smart distribution of video content at the POS

Modern retail marketing is all about communicating the right offers to the customers at the right time and in the right place. “In order to ensure the greatest possible efficiency and sales speed, for example during campaigns and special ...

Thumbnail-Photo: Robots in retail: producer and salesperson all-in-one at the fully...
15.03.2019   #artificial intelligence #personalization

Robots in retail: producer and salesperson all-in-one at the fully automated kiosk

Interview with Matthias Krinke, Managing Director of pi4_robotics GmbH

At Berlin’s shopping mall Bikini Berlin, we meet the robot “Gisela”. The robot’s designer Matthias Krinke sat down with us and explained what she can do and revealed what the retail industry can expect from her and her ...

Thumbnail-Photo: Self-service sells
08.02.2019   #touch screens #kiosk terminals

Self-service sells

Kiosks represent an important part of retail’s future

Self-service is growing exponentially in all areas of retail, hotels, restaurants, healthcare and banking environments. Customers increasingly expect self-service technology options and traditional brick-and-mortar stores are no exception. Retailers ...

Thumbnail-Photo: The right payment options for online stores
11.02.2019   #online trading #security

The right payment options for online stores

How you can combat shopping cart abandonment with the right methods

One of the main reasons why shoppers will abandon a purchase is when popular online payment methods are not an option. That’s why online retailers must know what these payment options are. We give you an overview of the pros and cons for ...

Supplier

EUROEXPO Messe- und Kongress-GmbH
EUROEXPO Messe- und Kongress-GmbH
Joseph-Dollinger-Bogen 9
80807 München
Permaplay Media Solutions GmbH
Permaplay Media Solutions GmbH
Aschmattstr. 8
76532 Baden-Baden
LANCOM Systems GmbH
LANCOM Systems GmbH
Adenauerstraße 20 / B2
52146 Würselen
Elo Touch Solutions NV
Elo Touch Solutions NV
Kolonel Begaultlaan 1C11
3012 Leuven
iXtenso - Magazin für den Einzelhandel
iXtenso - Magazin für den Einzelhandel
Celsiusstraße 43
53125 Bonn
Delfi Technologies GmbH
Delfi Technologies GmbH
Landgraben 75
24232 Schönkirchen
Allgeier Enterprise Services
Allgeier Enterprise Services
Westerbachstr. 32
61476 Kronberg im Taunus
AURES Technologies GmbH
AURES Technologies GmbH
Maisacherstr. 118
82256 Fürstenfeldbruck
MobiMedia AG
MobiMedia AG
Rottpark 24
84347 Pfarrkirchen
Axis Communications GmbH
Axis Communications GmbH
Adalperostraße 86
85737 Ismaning