News • 28.12.2021

Sainsbury’s introduces contactless, checkout-free shopping with SmartShop Pick & Go

New initiative available at Holborn Circus using Amazon’s Just Walk Out technology

A man using his smartphone to check in at Sainsburys...
Source: Sainsbury's

Sainsbury’s is launching a new in-store digital innovation with a contactless, checkout-free way to shop. Building on the success of SmartShop, which grew 173% last year, SmartShop Pick & Go is using Amazon’s Just Walk Out technology.

The technology is in use in Sainsbury’s convenience store at Holborn Circus. It is the latest example of Sainsbury’s strategy to use innovative technology to make shopping convenient for customers and builds on recent successful digital initiatives such as My Nectar Prices, Same Day Home Delivery and Click & Collect and the further rollout of tech-based On Demand service Chop Chop.

A short overview:

  • New initiative available at Holborn Circus using Amazon’s Just Walk Out technology
  • Example of Sainsbury’s innovative approach to make shopping easy
  • SmartShop popular with customers and sales have increased 173% year-on-year

To enter the store, customers scan a QR code using their SmartShop app which is linked to a credit or debit card. Just Walk Out technology automatically adds anything the customer takes off the shelf to their virtual cart and removes anything they put back on the shelf. The customer leaves the store by scanning the QR code to exit through the store’s automatic gates. Their linked card will be charged for the items they pick and customers will receive a receipt via email when they have left the store.

A fast, efficient and seamless way to shop

Store colleagues will be on hand in the store to assist customers and keep shelves well-stocked. The Holborn store was selected to use Just Walk Out technology as it is primarily focused on offering on-the-go food and drink to busy local workers who want to complete their shopping as quickly as possible.

Just Walk Out technology provides shoppers with a fast, efficient, and seamless way to shop and is currently in dozens of Amazon Go stores, select Amazon Fresh stores, and other third-party retailers in the U.S.

Customer demand for contactless ways to shop in stores has increased, especially since the start of the pandemic. SmartShop is available in around 1,400 Sainsbury’s stores, with sales up 173% versus last year. In supermarkets with SmartShop handsets, 30% of sales are now generated through the app, more than twice the level of last year and SmartShop Mobile Pay is available in nearly all convenience stores.

Clo Moriarty, Sainsbury’s Retail and Digital Director, said: “We are always looking at new ways to make shopping easy and convenient for our customers. We are excited about launching ‘SmartShop Pick & Go,’ which offers contactless, checkout-free shopping to our customers and are looking forward to hearing their feedback.”

Dilip Kumar, Amazon’s Vice President of Physical Retail and Technology, said: “We are thrilled to collaborate with Sainsbury’s to enable their Holborn Circus checkout-free convenience store powered by our Just Walk Out technology. We’re excited to bring Just Walk Out technology to our first customer internationally with Sainsbury’s. With no tills, no checkout lanes, and no self-service scanners, we can’t wait to hear how busy Londoners enjoy the experience.

Source: Sainsbury's

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