multisensual marketing

Thumbnail-Photo: What we hear is what we feel: Guiding the buying decision process...
28.10.2015   #marketing planing #multisensual marketing

What we hear is what we feel: Guiding the buying decision process sensibly

Interview with Professor Monika Imschloß, University of Cologne

For retailers, these insights could mean brand-new kinds of targeted sales promotion at the POS: our perception on how things feel to us can change depending on what type of music we listen to. Psychologist Professor Monika Imschloß of the ...

Thumbnail-Photo: Just try it: What brick-and-mortar stores do better than online retailers...
27.10.2015   #customer relationship management #brand management

Just try it: What brick-and-mortar stores do better than online retailers

Experiencing and testing with all senses

Over hill, over dale or off to bed ‒ getting to test products directly in the store is a real advantage brick-and-mortar businesses have over online retailers. All of our senses become a part of the purchase decision in this case. Creating an ...

Thumbnail-Photo: Sensual Design - Shop-Design with Multisensual Marketing...
09.01.2015   #shop building #shopfitting

Sensual Design - Shop-Design with Multisensual Marketing

Retailers should focus on the basics: The art is in reaching the recognition threshold but not crossing it

Brick-and-mortar retailers, who want to create an unforgettable shopping experience in their stores and also want to set themselves apart from online retailers, should appeal to all the senses of their customers. Multisensual marketing is an ...

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Mood Media GmbH
Mood Media GmbH
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REIMA AirConcept GmbH
REIMA AirConcept GmbH
Seiferitzer Allee 7
08393 Meerane