multisensual marketing

Thumbnail-Photo: adidas in London: A flagship store in the digital age...
30.06.2016   #digital signage #design

adidas in London: A flagship store in the digital age

The shoe is the star. The hip sneakers in London’s adidas store are downright being celebrated

Selected items are showcased in an abundance of space. The branding of the label is reflected in every corner. A flagship store like no other. The digital applications show what the future may bring. Back when Umdasch Shopfitting introduced a ...

Thumbnail-Photo: What we hear is what we feel: Guiding the buying decision process...
28.10.2015   #marketing planing #multisensual marketing

What we hear is what we feel: Guiding the buying decision process sensibly

Interview with Professor Monika Imschloß, University of Cologne

For retailers, these insights could mean brand-new kinds of targeted sales promotion at the POS: our perception on how things feel to us can change depending on what type of music we listen to. Psychologist Professor Monika Imschloß of the ...

Thumbnail-Photo: Just try it: What brick-and-mortar stores do better than online retailers...
27.10.2015   #customer relationship management #brand management

Just try it: What brick-and-mortar stores do better than online retailers

Experiencing and testing with all senses

Over hill, over dale or off to bed ‒ getting to test products directly in the store is a real advantage brick-and-mortar businesses have over online retailers. All of our senses become a part of the purchase decision in this case. Creating an ...

Thumbnail-Photo: Sensual Design - Shop-Design with Multisensual Marketing...
09.01.2015   #shop building #shopfitting

Sensual Design - Shop-Design with Multisensual Marketing

Retailers should focus on the basics: The art is in reaching the recognition threshold but not crossing it

Brick-and-mortar retailers, who want to create an unforgettable shopping experience in their stores and also want to set themselves apart from online retailers, should appeal to all the senses of their customers. Multisensual marketing is an ...

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REIMA AirConcept GmbH
REIMA AirConcept GmbH
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08393 Meerane
Mood Media GmbH
Mood Media GmbH
Wandalenweg 30
20097 Hamburg