Report • 25.03.2017

Technologies that simplify retail processes

Customer journey solutions for the retail of tomorrow

At this year’s EuroShop, it wasn’t just the “Retail Technology“ Dimension that emphasized the many merits of technology. A look inside the exhibition halls revealed what will drive the retail of tomorrow – namely solutions that simplify the customer journey and the job of retailers.

The future of scanners: the “invisible“ Digimarc Barcode

We had to take a closer look to actually see the barcode of the future. Even though the Digimarc Barcode has been around for some time, now manufacturers of retail scanners also gradually update their devices so they are capable of reading the new, nearly invisible codes. These solutions were presented at EuroShop by –among others- Datalogic and Zebra.

The tiny codes are printed all over the packaging surface and are nearly invisible to the naked eye. Unlike its predecessor, the barcode, this code creates more space for additional text or images on the packaging – much to the delight of product designers. What’s more, it also saves time at the checkout because it eliminates the need for turning the product over to look for the barcode. You can even move two products across the scanner at the same time. The latter will, in turn, help the growing market of self-checkout solutions in the future since customers also want to speed up their purchases.

Or perhaps no barcodes at all?

The advantages of the Digimarc code are obvious. But POS systems might also entirely eliminate codes in the future. At the EuroShop trade fair, ITAB introduced self-checkout solutions that are able to identify products without codes with the help of a camera. This system was developed for superstores with more than 100,000 products and works by continuously feeding information and product data to the system.

Photo: Technologies that simplify retail processes
Source: beta-web/Mörs

ESL – Hot topic with many variations

As was already the case at EuroCIS 2016, electronic shelf label systems were also a major topic at EuroShop. Providers like Pricer demonstrated how the possibilities of the automatically updated labels go far beyond their mere function as price tags. Stores by Leroy Merlin, for example, use ESLs to locate products in the store via an app on the customer’s smartphone.

This warranted the Retail Technology Award (RETA) by the EHI, which recognized the added benefit of the function in the “Best Customer Experience“ category. “Since the Leroy Merlin app and the interactive bulletin boards have been equipped with an automated localization system, associates can focus on providing additional benefits and customer-oriented services. Geolocation ensures a convenient shopping experience because it enables customers to save time and find the product they are looking for in a reliable and quick manner.“

SES Imagotec presented options to provide additional information to customers with the help of ESL systems. This way, the labels can indicate the availability of a specific shoe size at the store or online, for example, and also indicate an estimated delivery time.

Photo: Technologies that simplify retail processes
Source: beta-web/Mörs

VR glasses - as far as the eye can see

For their trade show presentations, many exhibitors emphasized the use of virtual reality systems. Quite often, several visitors were seemingly engaged in other worlds throughout the many different halls and saw things that remained hidden to the other guests around them. Surrounded by its impressive variety of modern fresh food counters, Aichinger delivered insights into the planning section of the company’s 70 architects. With the help of VR, the company’s customers are able to inspect the construction progress of their stores that are currently in the planning stages.

Atelier Damböck provided its visitors the opportunity to go on a virtual field trip. The booth itself featured a meadow and forest landscape, which was then complemented by animals and budding plants in the virtual world. The primary focus here was the function of creating a customer experience. A concept that is currently the driving force behind both design concepts and new technologies.

Despite the differences in technologies at EuroShop, they still had a lot in common: the goal to improve and simplify the customer shopping experience and to help retailers save time to invest it in the most important factor of their stores, namely one-on-one customer service. After all, by now it is obvious to all parties involved that the customer journey can only become a success when personal customer service and modern technologies go hand in hand. 

Author: Natascha Mörs, iXtenso

related articles:

popular articles:

Thumbnail-Photo: SES-imagotag becomes VusionGroup
29.01.2024   #software applications #artificial intelligence

SES-imagotag becomes VusionGroup

A new identity highlighting the broader portfolio of innovative solutions
developed by the Group to solve the major challenges of physical commerce

SES-imagotag (Euronext: SESL, FR0010282822), the global leader in digital solutions for physical commerce, today announced that it has changed its name to VusionGroup. This new name embodies the various product lines and solutions that have enhanced ...

Thumbnail-Photo: The SALTO WECOSYSTEM: A new brand DNA for the future of advanced access...
13.02.2024   #Tech in Retail #access control

The SALTO WECOSYSTEM: A new brand DNA for the future of advanced access

The SALTO WECOSYSTEM embodies the commitment to innovation of each SALTO company and demonstrates ...

Thumbnail-Photo: ‘Problem-solving mission’ with updated Modern Store Framework...
16.02.2024   #Tech in Retail #personnel management

‘Problem-solving mission’ with updated Modern Store Framework

Zebra Technologies will be looking to address challenges with expertise and new solutions at EuroCIS

Zebra Technologies Corporation (NASDAQ: ZBRA), a leading digital solution provider enabling businesses to intelligently connect data, assets, and people, today announced it’s taking the newly enhanced Modern Store framework on a ‘problem ...

Thumbnail-Photo: iXtenso tests: REWE Pick&Go
13.03.2024   #app #customer experience

iXtenso tests: REWE Pick&Go

New test store in Düsseldorf - is the concept convincing?

REWE has launched its Pick&Go concept (on a trial basis) in Düsseldorf. We tested the store!

Thumbnail-Photo: Wayfair Announces Decorify App for Apple Vision Pro...
15.02.2024   #Tech in Retail #virtual reality

Wayfair Announces Decorify App for Apple Vision Pro

Wayfair's virtual room styler and 3D imaging tools enable Apple Vision Pro users to reimagine their living spaces and experience the future of shopping in their home

With the Wayfair Decorify app on Apple Vision Pro, users have a variety of options to see their spaces redesigned. They can upload a photo of their space ...

Thumbnail-Photo: Record numbers for ITL at EuroCIS retail show in Düsseldorf...
07.03.2024   #self-checkout systems #POS software

Record numbers for ITL at EuroCIS retail show in Düsseldorf

Innovative Technology (ITL) reported a successful EuroCIS in Düsseldorf last week, where the organisers announced record visitor numbers. EuroCIS provides an exclusive hotspot for Retail Technology in Europe, ...

Thumbnail-Photo: Hanshow’s ESL Solutions Push Precision and Performance at the National...
04.04.2024   #retail #customer experience

Hanshow’s ESL Solutions Push Precision and Performance at the National Hardware Show

NHS is the premier event where home centers, independent retailers, online retailers, wholesalers, distributors ...

Thumbnail-Photo: Smart working in retail: are headsets the solution?...
27.03.2024   #brick and mortar retail #video surveillance

Smart working in retail: are headsets the solution?

Internal communication technology and its potential

Retailers are often faced with the dilemma of combining customer service with operational efficiency. In this intersection ...

Thumbnail-Photo: Classic POS reimagined
14.03.2024   #POS systems #printers

Classic POS reimagined

Introducing the new generation CT-S801III and CT-S851III
POS printer range.

Citizen Systems launches new CT-S801III ...

Thumbnail-Photo: Payment as a success factor: more than just paying...
15.01.2024   #Tech in Retail #payment systems

Payment as a success factor: more than just paying

Flashback to 1994: databases and ERP systems, first commercial websites, mobile phones with colour displays, CD-ROMs, Java as a programming language ...

Supplier

Zebra Technologies Germany GmbH
Zebra Technologies Germany GmbH
Ernst-Dietrich-Platz 2
40882 Ratingen
Innovative Technology Ltd.
Innovative Technology Ltd.
Innovative Business Park
OL1 4EQ Oldham
VusionGroup SA
VusionGroup SA
55 place Nelson Mandela
90000 Nanterre
SALTO Systems GmbH
SALTO Systems GmbH
Schwelmer Str. 245
42389 Wuppertal