virtual reality

Wayfair Announces Decorify App for Apple Vision Pro

Wayfair's virtual room styler and 3D imaging tools enable Apple Vision Pro users to reimagine their living spaces and experience the future of shopping in their home

Nike launches Airphoria in Fortnite

Access open from June 20 at 12 pm ET through June 27 at 8 pm ET

LVMH and Epic Games announce strategic partnership

Companies aim to transform Maisons’ creative pipeline and customer experiences

Perfect Corp. and Warner Bros. partner for interactive AR movie try-on experience

YouCam Apps launches an exclusive collection of AR movie effects for Warner Bros. The Flash

Alipay: Virtually experience Leonardo da Vinci's work

International Museum Day 2023: Experience Leonardo da Vinci's life's work virtually on Alipay

Metaverse fashion week with an immersive ai-inspired showroom experience

HUGO BOSS is taking a bold step into the Metaverse on the heels of a critically acclaimed Spring/Summer 2023 Fashion Show in Miami.

Virtual gear for new realities

adidas Originals launches inaugural NFT wearables collection

High fashion meets virtual fantasy

H&M's lates Innovation Story blends the craftsmanship of high fashion with the fantasy of virtual wardrobes

Launch of Walmart Land and Walmart’s Universe of Play

Roblox community members can check out the Walmart ‘isles’ to collect verch, catch top music artists and unlock exclusive interactive content

Are regular stores a thing of the past?

GlobalData: Online shopping trend to completely change how we shop at physical stores by 2030

Gamification in retail: turning shopping into a game

Games and gamification can sound a little bit childish, but major enterprises love gamification as much as users love games

The wonders of RFID

Mainetti presents modern stock management with radio frequency identification

First Meta store comes with interactive technology and design elements

Meta has opened its first physical retail store in Burlingame, California, promising an interactive hands-on experience

Benetton offers customers a new metaverse experience

With an experimental store design during Milan Fashing Week, Benetton introduced its new shop in the metaverse

Walmart launches Zeekit virtual fitting room technology

Introduction of new and innovative shopping experience that makes it easier to shop for clothes online

Smart Retail Tech Expo 2022

The UK’s leading show bringing digital innovation to the retail sector

Using augmented reality in online retail

Snap Inc’s new AR glasses – soon part of everyday life?

Smart Retail Tech Expo

2nd & 3rd March 2022 - ExCeL London

NIKE, Inc. acquires RTFKT, a start-up creating virtual fashion

Merging sport, fashion, culture and gaming in a virtual world

4 applications of AR and VR that can transform your retail sales

Enhanced reality applications for sales promotions and product marketing

Shopping for clothes with an avatar

H&M develops digital fitting room for a better shopping experience

The rise of the virtual fitting room with the corona pandemic?

Trying on clothes via AI, AR or VR

Beauty shoppers won’t try new products when shopping online

‘Virtual’ try-on technology positively impacts 45% of beauty shoppers

Virtual pop-up stores

Here today, change Up tomorrow

RetailTech Lab opened a national test center in Denmark

The store of the future has opened in Lyngby. One of the partners is the IT company Delfi Technologies.

Augmented reality in online shopping

Study finds that augmented reality reduces the number of returns

Next Level Point of Sale: The transformation of the buyer-seller dialogue

VR Payment at the EuroShop 2020

“AI starts with AI”

The German Research Center for Artificial Intelligence (DFKI) supports the retail industry

Professional Development Guide – newly updated

Integrated Systems Europe (ISE) 2020

Face Payment in China

The Arrival of Facial Payment Era

Think Different! Thought leadership at ISE 2020

Over 200 specialists to offer expert opinion and insight

Enhanced, interactive, virtual – It’s all about the experience!

AR and VR can boost online and offline retail

"Digital natives" value brick and mortar stores …

… more than their parents or grandparents

"I see augmented reality leading the way in the store"

Augmented and virtual reality shopping

Virtual commerce: shopping in a different reality

What we can expect from virtual reality in retail

Digital sporting goods retailers: Decathlon and Intersport push ahead

Of virtual tents and 3D foot analysis

Alibaba's Tmall unveils first Retail Megastore for Intersport

An array of Tmall’s new retail technologies implemented under one roof

New VR retail service in collaboration with Alibaba

Tmall sellers can use iStaging's VR Maker to digitize their physical stores in VR

Interactive and autonomous: Robotics and virtual systems for stationary retail

Robots and virtual systems have arrived in retail. Exhibitors and visitors of EuroCIS explain the role they play there.

EuroCIS 2018 - Into the Cloud with AI

GK Software launches cloud4retail

New marketing perspectives in the dmexco World of Experience

From the Internet of Things to virtual reality: In the connected world, the focus is on consumers and their personal experience

CeBIT presented solutions for the retail industry

Be prepared for the future!

Technologies that simplify retail processes

Customer journey solutions for the retail of tomorrow

Retail Technology: Making shopping an adventure

Modern technology makes retailers’ lives more comfortable since it saves time and connects all shopping channels

A look ahead: Virtual Reality at EuroShop 2017

What’s the actual purpose of virtual retail applications?