The year 2020 was an odd one, a difficult one for many, and the holidays are no different. How are retailers reacting to that in their Christmas commercials and what messages do they send out for the holidays? Here is an international selection from the editorial team:
When the imagination gets going ...
The special thing about children's play: Not everything has to follow the natural laws of the world. There are no limits to the imagination. Horses can be blue and people can have superpowers. This film is a pre-Christmas excursion into the Lego world with lots of action.
“Is he really coming?“
A boy is looking forward to Christmas, but he is also worried. "Is he really coming?", he asks his parents about a hundred times. After all, everything is different these days, why not that? A touching spot from SuperValu in Ireland.
The Christmas food waste
Have you ever been chased down the street by a giant, rolling tangerine? Or almost killed by a pickle? You'd better look up! Ikea addresses an important issue in its commercial.
Christmas feast in swimsuits
Christmas in swim trunks or bikinis at the pool or beach? Yes, that's what the holidays in Australia can look like. And at Aldi Australia, eight synchronized swimming Santas make an appearance.
The beautiful cycle
Waitrose & John Lewis rely on a tried and tested concept for their Christmas commercial. Charity and kindness to our fellow man pays off, because you never know how it will all come back to you.
For the heart
Sport is healthy, no question about it. But why does grandpa exercise so doggedly before Christmas? In its commercial, DocMorris shows which little things are important during the holidays.
