sales promotion

Thumbnail-Photo: Sunday shopping creates rift
14.03.2018   #online trading #brick and mortar retail

Sunday shopping creates rift

Can Sunday shopping save brick-and-mortar retailers?

The ongoing debate over shopping hours on Sundays has heated up in recent months in Germany. Ver.di (the German trade union) successfully filed lawsuits against a number of Sunday shopping events nationwide. Communities and retail representatives ...

Thumbnail-Photo: H&M to provide outfits for Swedish teams
09.02.2018   #brand management #sales promotion

H&M to provide outfits for Swedish teams

Winter Olympics and Paralympics in PyeongChang 2018

H&M created outfits for the Opening and Closing Ceremonies of the Winter Olympics and Paralympics in Pyeongchang. The collection also includes a full and extensive wardrobe for all the Swedish teams to wear in the Olympic village for both ...

Thumbnail-Photo: ’Shoppertainment’ is the key to increasing sales in-store...
01.02.2018   #customer satisfaction #brick and mortar retail

’Shoppertainment’ is the key to increasing sales in-store

By Mark Thomson, Director of Retail Solutions, Zebra Technologies

In-store retail technology is evolving with great speed, and a growing trend for 2018 is ‘Shoppertainment’, a millennial-led trend where a trip to a shopping centre is as much as seeking an experience as coming home with a product. As ...

Thumbnail-Photo: Click & Collect: More in-store sales thanks to store pickup...
08.01.2018   #online trading #e-commerce

Click & Collect: More in-store sales thanks to store pickup

Opportunity and challenge for the retail sector: Retailers can really benefit from this service

Click and Collect, In-Store Pickup, Click & Go: there are many terms that describe the store pickup process of online orders. Retailers can really benefit from this service; provided that they are armed with a professionally developed concept of ...

Thumbnail-Photo: Starbucks Reserve Roastery opened in Shanghai...
08.12.2017   #shop building #sales promotion

Starbucks Reserve Roastery opened in Shanghai

New multi-sensory retail experience offers customers an immersive manufacturing and cafe environment

Starbucks Reserve Roastery in Shanghai, the first fully immersive coffee experience in Asia, celebrated its opening. When the doors open to the world’s second Starbucks Roastery, created three years after the inaugural Seattle Roastery, ...

Thumbnail-Photo: Book sales bright for the holidays
05.12.2017   #marketing research #sales promotion

Book sales bright for the holidays

Book sales are expected to grow 5 percent in the final weeks of the 2017 holiday shopping season after a flat 2016

While the annual unit sales growth of print books is expected to be slightly weaker this year than in the previous two years, global information company The NPD Group predicts a strong holiday season with five percent unit sales growth in ...

Thumbnail-Photo: Tackling the Black Friday sales
29.11.2017   #customer satisfaction #customer analysis

Tackling the Black Friday sales

Debenhams research reveals the amount of preparation customers make when Black Friday approaches

New research from British retailer Debenhams reveals the amount of preparation and planning shoppers put into making sure they get the item they want on Black Friday. The survey, which saw 2,000 shoppers across the UK questioned on their plans, ...

Thumbnail-Photo: Bioclimatic architecture: “The human body is a seismograph”...
27.11.2017   #shop building #customer satisfaction

Bioclimatic architecture: “The human body is a seismograph”

Only if the customer feels comfortable in the shop, he will spend time there doing his shopping

The need for sustainable architecture is becoming more and more widely recognized. According to Isabella Goldmann, managing partner of the architectural firm Goldmann & Partners, interior design based on the principles of bio-architecture does ...

Thumbnail-Photo: Promotions just as important to UK customers as product quality...
23.11.2017   #customer satisfaction #marketing research

Promotions just as important to UK customers as product quality

Study finds that promotions are a key factor in customers’ purchasing decisions when buying home and kitchen appliances

When it comes to buying home and kitchen appliances, British consumers admit that the right reward is just as important to them as quality of product. The independent study of 2,000 British adults, commissioned by 360insights, found that 17 ...

Thumbnail-Photo: Lord & Taylor unveils 2017 Holiday windows
15.11.2017   #visual merchandising #sales promotion

Lord & Taylor unveils 2017 Holiday windows

Holiday Circus: A vintage-style circus is conducted by the master of ceremonies

Lord & Taylor unveiled its 80th annual world-famous holiday windows to New York. The Fifth Avenue windows have been transformed into a whimsical journey, as seen through the lens of enchanted snow globes, featuring over 60 variations throughout ...

Thumbnail-Photo: ASOS launches Gift Assistant
10.11.2017   #sales promotion #social media

ASOS launches Gift Assistant

Machine learning technology will help customers shop for Christmas gifts

Asos is a global fashion destination for 20-somethings. Selling over 85,000 branded and own-label products through localised mobile and web experiences. Asos launches a new virtual assistant via Facebook that will make suggestions for customers ...

Thumbnail-Photo: Starbucks opens the first Princi bakery location in the U.S....
10.11.2017   #brick and mortar retail #sales promotion

Starbucks opens the first Princi bakery location in the U.S.

Rocco Princi brings the craft of bread baking, exceptional ingredients and the “Spirito di Milano” to customers

Starbucks announced the opening of the first Princi bakery and café location in the United States at its Starbucks Reserve Roastery in Seattle. The Roastery opened in December 2014 as an homage to coffee, a completely immersive and sensorial ...

Thumbnail-Photo: Excellent solutions for the future of retail...
23.10.2017   #sales promotion #omnichannel

Excellent solutions for the future of retail

Digital Retail Award 2017 honours six innovative projects

Emotional storytelling in the store. Furniture shopping in a virtual showroom. Playfully connecting customer and product through an interactive shop-window. The winners of the Digital Retail Awards 2017 clearly demonstrate, how the digital future of ...

Thumbnail-Photo: “The emperor’s new signmaking”
10.10.2017   #printers #digital infotainment

“The emperor’s new signmaking”

Fairy-tale inspiration at viscom world of inspiration

“Once upon a time, there was a jolly bunch of industrious advertising technicians who set out to find inspiration ... .” From 18 to 20 October, it’ll be viscom 2017 – not Hans Christian Andersen – which will send its ...

Thumbnail-Photo: Clothing sales at the discounters will grow 90.7 percent by 2022...
20.09.2017   #sales promotion #fashion

Clothing sales at the discounters will grow 90.7 percent by 2022

Heidi Klum’s range for Lidl shows why

Lidl’s Esmara by Heidi Klum range has lived up to expectations and paves the way for material growth through clothing for the discounters. Within the discount channel* clothing is the most under-penetrated sector, holding only a 0.6 percent ...

Thumbnail-Photo: Nordstrom unveils its latest retail concept and neighborhood hub...
18.09.2017   #shop planing #design

Nordstrom unveils its latest retail concept and neighborhood hub

A neighborhood hub for free personal styling, onsite alterations and a suite of Nordstrom services

Fashion retailer Nordstrom is pleased to announce Nordstrom Local – the company’s latest retail concept and neighborhood hub where customers can shop and access Nordstrom services in a convenient, central location. This brand new ...

Thumbnail-Photo: The optimal placement of displays depends on a variety of factors...
14.09.2017   #displays #sales promotion

The optimal placement of displays depends on a variety of factors

iXtenso stands shoulder to shoulder with Felix Horstmann

Felix Horstmann, scientific assistant for the Chair of Marketing and Retail Management at the Philipps University of Marburg, focuses on the impact and effects of POS displays. In the interview, he explains how they should be positioned in the store. ...

Thumbnail-Photo: Displays for the POS: from cardboard display to digital signage element...
14.09.2017   #displays #sales promotion

Displays for the POS: from cardboard display to digital signage element

How displays are turning into key touchpoints along the customer journey

The actual decision to purchase a product or brand is often made at the POS. It takes the right means of communication to persuade consumers at this juncture. Most notably, this includes eye-catching brand communication. That’s why the retail ...

Thumbnail-Photo: Point of sale displays: Utilizing the brand effect...
14.09.2017   #pos marketing #displays

Point of sale displays: Utilizing the brand effect

How a good design concept can lead to more sales

Regardless of all the technical innovations, analog retail displays, i.e., physical display stands, continue to be an important sales promotion tool at the point of sale (POS). The benefit of displays is that they stand out from a variety of ...

Thumbnail-Photo: The new generation of hanging ceiling signs
14.09.2017   #sales promotion #product presentation

The new generation of hanging ceiling signs

K-D Hermann GmbH has developed pick&change, an innovative ceiling system under its promoflex brand

Pick&change makes it far easier, quicker and safer to hang displays above your goods. ...

Thumbnail-Photo: Study shows: Value channel shoppers prefer receipt-based offers for...
16.08.2017   #customer relationship management #retail

Study shows: Value channel shoppers prefer receipt-based offers for savings

Personalized, targeted coupons printed on receipts boost sales and customer loyalty

inStream, the expert in receipt-based targeted marketing for value channel retailers, has completed its annual value channel shopper tracking study. The company interviewed shoppers nationwide at value channel retail locations as part of this study ...

Thumbnail-Photo: Old Hickory Mall launches pop up shop for local merchants...
09.08.2017   #sales promotion #shoppingcenter

Old Hickory Mall launches pop up shop for local merchants

Shop is available for rent on a weekly basis

Old Hickory Mall is giving local merchants the opportunity to expand their business without having to sign a long-term lease agreement.  The new Pop Up Shop, located in the center of the mall next to Victoria’s Secret and American ...

Thumbnail-Photo: Carrefour opens hypermarket store in São Paulo...
07.08.2017   #shop building #customer relationship management

Carrefour opens hypermarket store in São Paulo

Bakery, Rotisserie and Butcher’s counters with gained glass walls, enabling to see the manufacture

Carrefour inaugurates an hypermarket store in São Paulo in the new Jardim Pamplona Shopping Center. The store has more than 5,600 square meters and an assortment of about 34,000 products, with special emphasis on own brand products and fresh ...

Thumbnail-Photo: 75 percent of British adults admit purchase decisions changed by rewards...
04.08.2017   #customer satisfaction #customer relationship management

75 percent of British adults admit purchase decisions changed by rewards

Study finds point of sale decisions can be swayed by right incentive

75 percent of British consumers admit that the right reward or incentive could shift their final purchase decision to buy from a competing brand at the point of sale. The independent study of 1,000 British adults, commissioned by 360insights, also ...

Thumbnail-Photo: Unmanned stores: what local supply might look like in the future...
02.08.2017   #personnel management #digitization

Unmanned stores: what local supply might look like in the future

Mom-and-pop stores turn into apps

Even though store hours have become more flexible these days, we probably all know the following scenario: every time we urgently need something – typically on weekends- supermarkets are already closed for the day. In the future, unmanned ...

Thumbnail-Photo: From shopping center to third place
19.07.2017   #e-commerce #design

From shopping center to third place

Entertainment and gastronomy dictate tomorrow’s shopping center concepts

Only eight shopping centers are currently being built in Germany. There are a number of reasons for this. Booming online business, extensive approval processes and the development of new building sites thwart development. To stay attractive, ...

Thumbnail-Photo: Toshiba lifts customer experience & sales for Brookstone...
04.07.2017   #digital signage #epos systems

Toshiba lifts customer experience & sales for Brookstone

Dynamic content related to the products creates new shopping experience

Brookstone has loyal shoppers throughout the United States and Puerto Rico that are well acquainted with the retailer’s unique selection of innovative and lifestyle products, but Brookstone executives were seeking to dramatically broaden their ...

Thumbnail-Photo: See it, feel it, get it: German consumers have no patience whilst...
20.06.2017   #sales promotion #multisensual marketing

See it, feel it, get it: German consumers have no patience whilst shopping

Mood Media Launches New Global Study “The State of Brick & Mortar: 2017” 11,000+ consumers surveyed

German consumers would prefer to have whatever item it is they are buying in their hands immediately. Nearly three-quarters of all those surveyed (72 percent) prefer to shop in physical stores as opposed to online shopping because this way they can ...

Thumbnail-Photo: s.Oliver introduces digital signage store concept at the Ruhrpark...
14.06.2017   #digital signage #displays

s.Oliver introduces digital signage store concept at the Ruhrpark Shopping Center in Bochum

Digital Retail – Motivating customers with relevant buying incentives and increasing retail store productivity

Since the end of April, the s.Oliver Group has applied a digital signage concept in its store at the Ruhrpark Shopping Center in Bochum (Bochumer Ruhrparkzentrum) that emphasizes an innovative sales approach to better understand and continuously ...

Thumbnail-Photo: Diamond Center Jewelers: New location in Fayetteville...
06.06.2017   #sales promotion

Diamond Center Jewelers: New location in Fayetteville

Preferred Jewelers International Member expands from Fort Smith, Arkansas into the Fayetteville Market.

Fort Smith, Arkansas-based Diamond Center Jewelers announces its recent expansion into the Fayetteville area market with the opening of a second location. For more than 39 years, Diamond Center Jewelers has been one of the most trusted names in ...

Thumbnail-Photo: When music becomes a brand
31.05.2017   #sales promotion #music-, video services

When music becomes a brand

Custom music playlists put customers in the store in a happy mood

The job of a DJ is to cater to the respective occasion, setting and audience and choose the right music. In the best case scenario, guests have a wonderful time and stay until the end. Great in-store music should accomplish the same objective. ...

Thumbnail-Photo: Quinoa salad and fresh-baked bread from the gas station...
22.05.2017   #shop building #shopfitting

Quinoa salad and fresh-baked bread from the gas station

Lekkerland tests a store concept that emphasizes freshness and an integrated design

Once upon a time, gas stations were just gas stations. A little later, they were the last resort to buy beer and cigarettes when all the other stores were closed. Nowadays, gas stations stand out with baked goods, fresh salads, and smoothies and ...

Thumbnail-Photo: Scent marketing in retail creates a welcoming atmosphere...
02.05.2017   #sales promotion #multisensual marketing

Scent marketing in retail creates a welcoming atmosphere

The use of scents at the POS increases attractiveness and customer loyalty

Scent marketing in retail has gotten a bad reputation over the years. It has been accused of seducing and manipulating consumers. That’s also the reason why only very few retailers let the public in on their concepts. Having said that, many ...

Thumbnail-Photo: Architecture featuring Basque colours
26.04.2017   #design #sales promotion

Architecture featuring Basque colours

The new extension to the BAB 2 shopping centre unveiled

Teams from Carmila and Carrefour Property have just unveiled the new extension to the BAB 2 shopping centre. With 40 new stores and an extra 10,000 square metres, the shopping centre’s unusual architecture features typically Basque colours. It ...

Thumbnail-Photo: Always in motion: SEAT rolls out new concepts for its dealerships...
25.04.2017   #digital signage #customer satisfaction

Always in motion: SEAT rolls out new concepts for its dealerships

How the automotive industry redesigns showrooms

Car dealers respond to the ever-changing buying habits of their customers and expand new retail concepts. The ambiance of car dealerships is increasingly defined by digital technologies, premium settings, and graphic displays. This is how the ...

Thumbnail-Photo: Rutters uncorks wine sales
11.04.2017   #brick and mortar retail #sales promotion

Rutter's uncorks wine sales

The first Rutter's location to sell wine started sales

The first Rutter's location to sell wine is located at 2215 Old Trail Road in Goldsboro Newberry Township. It marks the first of seven Rutter's locations planning to sell wine with beer. This Rutter's is the first convenience store ...

Thumbnail-Photo: RetailMeNot: best things to buy in April
10.04.2017   #marketing research #trend research

RetailMeNot: best things to buy in April

Top categories that garner the best savings this month

When it comes to spring purchases, staples like flowy tops, spring break excursions and updates for the home are all must-haves. In order to not break the bank this season, RetailMeNot, a leading savings destination, has done the research and ...

Thumbnail-Photo: Reima AirConcept runs smelling pictures
03.04.2017   #sales promotion #multisensual marketing

Reima AirConcept runs smelling pictures

Perfect visual display advertisement you can smell

To make a pleasant scent and moving images stay in the mind of customers and visitors, Reima AirConcept developed the “eye-catcher for the nose”, the first serial video-scent-display for sales promotion. At the EuroShop 2017 in ...

Thumbnail-Photo: NRF says later easter expected to bring record spending...
30.03.2017   #customer analysis #sales promotion

NRF says later easter expected to bring record spending

Americans will spend more than ever as they celebrate Easter nearly three weeks later this year than last

According to NRF’s annual survey, spending for Easter is expected to reach 18.4 billion dollars, up 6 percent over last year’s record 17.3 billion dollars and a new all-time high in the survey’s 14-year history. Those ...

Thumbnail-Photo: Philips Lighting cracks code how colored lighting boosts supermarket...
20.03.2017   #light systems #sales promotion

Philips Lighting cracks code how colored lighting boosts supermarket sales

Pilot in Globus supermarket in Germany used colored LED lighting to increase sales by 6 percent and traffic at the store’s promotional area by 15 percent

Philips Lighting and Globus, a major grocery retailer in Germany, have measured the positive effects of lighting in a joint research project. In collaboration with German Research Center for Artificial Intellifence DFKI1 and EIT Digital2, a series ...

Thumbnail-Photo: That was EuroShop 2017
16.03.2017   #shop building #shopfitting

That was EuroShop 2017

Breathtaking and visionary

EuroShop again has been a brilliant event. You will be impressed by the variety of innovations and inspirations for the retail industry that was shown in the busy halls during the past five days. Be inspired! ...

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