Kraft Heinz optimizes product content for 3000 SKUs to win on the digital shelf
Salsify assists Kraft Heinz in delivering a consistent brand experience across every digital and physical retail channel
Salsify assists Kraft Heinz in delivering a consistent brand experience across every digital and physical retail channel
Salsify's webinar on effective product information management (PIM) on Nov. 30 at 4 p.m.
Salsify webinar on 27th October 2022
Product information management as part of your modern technology stack
Augmented reality tech at home and in stores
How improving product pages helps brands thrive on Amazon
Enhanced and personalized online shopping through augmented reality
French food delivery service expands its offering to customers with supplier experience management platform
Cloud-based ESL solution
“The wooden table with a square table top and four table legs.” Customers as well as furniture retailers and manufacturers know that it is not that simple. But it is precisely this specific product information that is important for all ...
The advantage in traditional stores: customers can examine the items and pick them up. The advantage in e-commerce: There is a wide range of products and information. With the use of digital signage solutions, these two advantages can be ...
Researchers from University of British Columbia published a new paper in the Journal of Marketing that examines whether and how the use of 'ugly' labeling for unattractive produce increases sales and profit margins.The study, forthcoming in ...
In February 2020, STARK opened its doors to a whole new and sustainable DIY store in Hørsholm (Denmark), which will make it easier for customers to build sustainably. The store has got a flying start despite Corona and general restrictions in ...
Digitization, e-commerce, increasing customer demands, and expectations – factors that not only impact retailers but also affect the way warehouses are organized. In this interview, Johannes Tress, Co-Founder and Managing Director at everstox ...
The more attractive the presentation of a product, the more likely customers are to decide to buy online.One way of doing this is 3D product configuration, in which all the data and options of a product flow into the background. This allows the user ...
ROQQIO will participate in this year's INTERNET WORLD EXPO in Munich on March 10 and 11, the information platform for e-commerce decision-makers and Internet professionals. By visiting the ROQQIO booth in Hall C5, POS-C9, retailers will learn ...
At this year’s EuroShop in Düsseldorf, which will take place from 16 to 20 February, Hamburg-based software company ROQQIO will show visitors what a self-checkout and mobile POS can do.As we all know, there are plenty of names and terms ...
Online stores need great product descriptions and powerful product images to be successful. After all, this information must be able to substitute the first-hand experience online surfers would get if they visited a physical store. That’s why ...
The University of Bremen was extremely successful in the innovation competition “Artificial intelligence as a driving force in economically relevant ecosystems” by the Federal Ministry for Economic Affairs and Energy. The Bremen project ...
The following is based on a June 2019 interview with Sami Hero, Chief Operating Officer at HappyOrNot’s global headquarters in Tampere, Finland. He spoke with freelance writer Tom Hagy of Philadelphia. In it we will share our thoughts and ...
It is important for retailers to have the right sales-promoting content for each customer. That exact content traders will receive with the industry-wide loadbee platform for retailers and manufacturers from B2C and B2B from their suppliers directly ...
Retailers who set up an online store can expand their business – especially if they create a multilingual content strategy.As a language and translation service, Eurotext AG supports retailers in this endeavor. From this conversation with ...
BOGNER, German skiwear and outerwear company, has successfully gone live with Centric Software’s Product Lifecycle Management (PLM) solution. Centric Software provides enterprise solutions to fashion, retail, footwear, outdoor, luxury and ...
Marketing managers of international companies juggle a multitude of multimedia content on a daily basis. Content components like images, texts, and videos must be managed correctly and be available on demand. However, it’s a major challenge ...
They fit onto the smallest sales floors and are still able to show the entire product portfolio: virtual shelves. That is also why they have become increasingly popular over the past three years. Retailers like EP: and Knauber also rely on this ...
These days, customers want entirely different product information than they did in the past – especially when it comes to refrigerators, dishwashers and the like. Dr. Thomas Salditt from BSH Home Appliances Corporation talks about the contents ...
In these times of digitization, EuroCIS 2016 shone a spotlight on the big megatrends – for instance, the Internet of Things, IoT. The chance to make individual products “visible“ online, offers the retail industry great potential, especially in the areas of production and supply chain management. We spoke with Ralf Schienke, Retail Marketing Manager Germany at Fujitsu, about the current situation and the future of the IoT in retail.
In 2009, Korhan Canbolat founded the Canbolat Vertriebsgesellschaft (English translation: Canbolat Distribution Company) and has turned it into an efficient and sustainably successful online retail company since then. With a wide range of goods in ...
Whether it is used to attract potential customers or provide informational support in sales consultations, digital signage is a reliable trade fair communication instrument. This was indeed the case at IFAT ENTSORGA 2012 in Munich, where digital ...
Heiler Software, a Gold-level member of Oracle® PartnerNetwork (OPN), today announced it has achieved Oracle Validated Integration between Heiler Product Manager 5.3 and Oracle ATG Web Commerce 10. The benefits that businesses can receive with ...
After thorough analyses of competition, market needs and potential, and in permanent and close collaboration with Teraoka Singapore’s direction and staff, Teraoka/DIGI Group succeeded in creating an appealing classical 7 segment Electronic ...
Ventana Research has announced the results of their 6th annual 2011 Leadership Awards. Heiler Software wins Ventana Research 2011 Leadership Award, while Heiler Software client Kramp is named a Leader for their Product Information Management ...
Firms such as Otto and Thomas Cook use the search function and targeting solutions of Fredhopper to raise their conversion rates and sales in e-business and e-commerce. Heiler Software, a leading supplier of Enterprise Product Information Management ...
The results of the international PIM study shows a return on investment (ROI) from an Enterprise Product Information Management (PIM) solution is possible within the framework of a multichannel commerce strategy. Over 400 retailers and manufacturers ...