Forty-five percent of shoppers will abandon a product page if there isn't enough information to help them make a buying decision, according to Salsify's 2022 consumer research.
Accurate and engaging product content is no longer a nice-to-have — shoppers are now reliant on this information. This shift has added new pressures on IT departments to support product information management (PIM).
PIM is now a crucial part of the technology stack for leading companies.
In the webinar Best Practices for Incorporating PIM as Part of Your Modern Technology Stack on Tuesday 26th July at 4PM BST, Amanda LeClair, Senior Analyst at Forrester and Salsify’s Melissa Tetreau will present
- the role of PIM in a modern enterprise technology stack
- how the PIM market has evolved, including new functionality to support critical business priorities
- the value of implementing a PIM system to support emerging business priorities
- key pitfalls to identify and overcome, including siloed teams and data quality challenges
Register now to learn more about your role in supporting the buyer journey with accurate and complete product data!
