Guest contribution • 08.01.2018

More time for core business thanks to Digital Asset Management

The Hansgrohe Group perfectly manages product data

Marketing managers of international companies juggle a multitude of multimedia content on a daily basis. Content components like images, texts, and videos must be managed correctly and be available on demand. However, it’s a major challenge for companies to control these media assets.

Redundant content and obsolete, outdated versions create mounds of data. Content is often scattered and stored in different departments on different storage mediums or databases of external service providers. The long and time-consuming process of searching and matching data increases the error rate. To bring order out of chaos, the Hansgrohe Group, a leader in manufacturing sanitary fittings and showers for kitchens and bathrooms relies on professional digital asset management (DAM) Software.

The future use of media contents creates great value for companies. After all, digital assets are usually associated with high acquisition and manufacturing expenditures related to licensing acquisition, production cost and working hours for example. Internationally active companies in particular battle against the data flood and impending chaos. Enterprise and comprehensive content management require contents to be readily available to employees in different languages.

Michael Sahlender, Geschäftsführer der CELUM Deutschland GmbH...
Michael Sahlender, Managing Director CELUM Deutschland GmbH
Source: CELUM

Meanwhile, general access rights to data files involve some risks: assets are used by various employees and often saved under different names or as different data types. These variations in storing data result in assets being newly created because existing data cannot be found on short notice.

This increases the used storage space significantly, which brings IT managers to tears. Pervasive structures are needed in this setting to avoid drowning in a flood of data and looking for the proverbial needle in a haystack. This is where digital asset management (DAM) software comes in. The specialized image and media databases bring order out of the data chaos and ensure the efficient use of valuable datasets. Digital assets are centrally stored and always available in the right version and with the required metadata.

DAM as an integral component

The example of the Hansgrohe Group, a leading maker of sanitary fittings and showers for kitchens and bathrooms shows how this can be put into practice. Founded in 1901 by Hans Grohe, the company is among the “global players“ in its industry sector with approximately 4,800 associates, one billion euros in sales and 21 sales offices around the world. Since 2010, the company has been relying on the DAM solution by CELUM.

Photo
Source: Hansgrohe Group

The DAM solution was seamlessly integrated into the existing infrastructure and has managed an easy product data exchange since the system installation by connecting the already existing SAP Hybris PIM system and CELUM DAM. The new digital structures were desperately needed to be able to manage the huge number of images, charts, and publications for two labels, approximately 19,400 product types and 48,500 product variants.

“Thanks to CELUM DAM, our digital architecture has been amplified by an integral component and has become indispensable. It has improved the efficiency of our digital processes enormously,“ says Stefan Vollmer, Technical Consultant for Digital Asset Management at Hansgrohe.

For example, employees are assisted in providing different image formats for (mobile) web pages, electronic parts catalogs and architectural platforms. If a different file type is needed, data files can be easily and directly converted into a different file format while downloading. In addition to the distribution of individual data files for integration into various websites, the company also benefits from export options for large-scale data transfers such as digital product catalogs for retailers or the trade industry.

In addition, maintenance and administration for technical documentation is also optimized down to the last detail. With the help of corresponding metadata that were specifically created for Hansgrohe, finding assets is a breeze. It allows employees to filter by keywords, colors, names, descriptions and many other definitions and terms.

Author: Michael Sahlender, Managing Director CELUM Deutschland GmbH

related articles:

popular articles:

Thumbnail-Photo: The safety barrier you need right now
02.06.2020   #customer satisfaction #security

The safety barrier you need right now

Poindus ProShield is an effective protection screen.

Safeguards like social distancing implemented in-store during staff-customer interactions are enhanced with our ProShield, an effective protection screen that provides an additional layer of protection for cashiers & customers at the point of ...

Thumbnail-Photo: Promotions and new product launches
04.06.2020   #product presentation #coronavirus

Promotions and new product launches

Challenge for CPG companies in the Corona crisis

The industry is also affected by the Corona crisis, although retail store were always open and some products were allowed to experience a real boost in sales through so-called hoarding. But there are very big challenges in this time. On the one ...

Thumbnail-Photo: Connected Retail Experiences and StartmeupHK Festival 2020 goes virtual...
03.06.2020   #e-commerce #multichannel commerce

Connected Retail Experiences and StartmeupHK Festival 2020 goes virtual

Transformation from an in-person event to a fully virtual experience

The StartmeupHK Festival 2020 is to be transformed from an inperson event to a fully virtual experience. Connected Retail Experiences will take place on 7th July 2020. Inves tHK’s decision to bring this annual event into the ever more rapidly ...

Thumbnail-Photo: Stay safe with VariPOS
11.05.2020   #cashpoints #terminals

Stay safe with VariPOS

How technology helps – Stay safe at the point of sale

Technologies for product identification and payment authentication are great for improving the customer experience with speed and accuracy, but these technologies are also being seen as beneficial in the wake of the Coronavirus Pandemic. ...

Thumbnail-Photo: Pay-As-You-Go
17.02.2020   #payment systems #Trade fair special EuroShop 2020

Pay-As-You-Go

VR Payment and BMS Consulting bring fully automated payment to the point of
sale with payfree

For the first time ever, payfree realises the vision of cash register free checkouts without camera surveillance and expensive sensor technology on the shelvesThe payment process begins automatically upon passing the checkout areaInnovative process ...

Thumbnail-Photo: Consumer survey: social distancing is changing shopping habits...
10.04.2020   #brick and mortar retail #payment systems

Consumer survey: social distancing is changing shopping habits

Touchless or self-checkout options preferred for instore shopping during COVID-19 pandemic

Nearly two-thirds of consumers are changing their grocery shopping habits in response to the worldwide COVID-19 pandemic, according to a recent consumer survey from Shekel, pioneers in advanced weighing technologies. And 87 percent of shoppers say ...

Thumbnail-Photo: Cutting through the tax jungle
25.02.2020   #online trading #e-commerce

Cutting through the tax jungle

Startup helps online retailers to be fully compliant with European VAT regulations

Anyone who sells goods online is obliged to pay value-added tax (VAT). The amount depends on the respective national regulations. But what happens if you have cross-border exports and transactions? How much VAT do sellers have to pay in this case ...

Thumbnail-Photo: Toshiba demonstrates the future of shopping at EuroShop 2020...
13.02.2020   #self-checkout systems #Trade fair special EuroShop 2020

Toshiba demonstrates the future of shopping at EuroShop 2020

Toshiba spotlights innovations enabling retailers to create “moments that inspire”

Toshiba Global Commerce Solutions offers EuroShop 2020 attendees a look into the future via its ‘Frictionless Store’, Feb. 16-20, hall 6 booth C41 in Düsseldorf, Germany. Toshiba’s innovative solutions enable retailers to ...

Thumbnail-Photo: Checkpoint: Commitment to the shopping experience...
19.02.2020   #customer satisfaction #brick and mortar retail

Checkpoint: Commitment to the shopping experience

Technologies for satisfied customers

Are you wondering how you can deliver a seamless shopping experience to your customers? Checkpoint's experts provide retailers with three ways to make your customers even happier. Watch the video to learn more. ...

Thumbnail-Photo: Simple tips and tricks to start your online business...
20.05.2020   #online trading #retail

Simple tips and tricks to start your online business

How to start an e-commerce business: Why you don’t always need a big online store

Creating your own online store is still the most popular way to sell products online. To start an e-commerce business, you first need a store setup and a fulfillment service provider who handles the warehousing, packaging, and shipment of ...

Supplier

VR Payment GmbH
VR Payment GmbH
Saonestraße 3a
60528 Frankfurt am Main
MAGO S.A.
RUSIEC ALEJA KATOWICKA 119/121
05-830 Nadarzyn
POSIFLEX GmbH
POSIFLEX GmbH
Flinger Broich 203
40235 Düsseldorf
GLORY Global Solutions (Germany) GmbH
GLORY Global Solutions (Germany) GmbH
Thomas-Edison-Platz 1
63263 Neu-Isenburg
Burkhardt Leitner Modular Spaces GmbH
Olgastrasse 138
70180 Stuttgart
SALTO Systems GmbH
SALTO Systems GmbH
Schwelmer Str. 245
42389 Wuppertal
StrongPoint
StrongPoint
Isafjordsgatan 5
164 40 Kista
Diebold Nixdorf
Diebold Nixdorf
Heinz-Nixdorf-Ring 1
33106 Paderborn
Adasys GmbH – a Poindus Company
Adasys GmbH – a Poindus Company
Max-Planck-Straße 10
70806 Kornwestheim