online platform

#customer experience #artificial intelligence

E-commerce in transition? Trends and challenges for retailers

How Douglas, Shopify, Kapten & Son/Charles and Google see the current market

A man stands on a stage in front of a large screen and gives a lecture....

#customer experience #fashion

More than just inspiration: What makes Pinterest a successful performance marketing channel?

How to reach targeted customers and influence their purchasing decisions

Festive items traditionally used for the Chinese New Year....

#e-commerce #marketing

Chinese New Year 2024: Successful marketing strategies

How online retailers can benefit from the celebrations

Calendar where February 14 is marked with a heart.

#brick and mortar retail #sustainability

Valentine's Day marketing: creative campaigns to make your heart sing

Examples of how you can score points on Valentine's Day

#online trading #artificial intelligence

Tips: Optimal shopping experience for Christmas

How to prepare for the shopping days as an Amazon retailer

Three women laughing with shopping bags in their hands...

#online trading #sustainability

Social Commerce: Community sells?

Why the community approach is replacing fast delivery among customer demands and what that means for you.

#online trading #e-commerce

With chatbots on the winning side?

How Google wants to promote productivity and creativity with Bard

Exterior view of an Aldi Süd branch with illuminated Aldi sign...

#online trading #e-commerce

Aldi and (e-)commerce in China

How the discounter is positioning itself in East Asia and what others can learn from it

A neon sign in the shape of an Asian cat figure

#customer experience #omnichannel

Puma reimagines omnichannel shopping experience through metaverse platform

Sports company expands its metaverse web destination, Black Station, with immersive digital retail experience

30.05.2023 #online trading #e-commerce

If you use A for Amazon, you have to adapt B – accounting

Accounting software for Amazon retailers – is it necessary?

More and more customers are shopping online, so more and more retailers are offering their goods on e-commerce platforms - above all Amazon. Because the global mail order company promises an enormous range and simple sales. However, bookkeeping ...

12.04.2023 #online trading #e-commerce

The Top 500 European cross-border online shops

The "Top 500 Cross-Border Retail Europe" edition is a major compilation of cross-border data from the websites of European retailers

Cross-Border Commerce Europe has released a major research paper covering and ranking the 500 strongest European players with a focus on cross-border performance. The total online EU cross-border market generated €179.4 billion in 2022 ...

20.03.2023 #online trading #e-commerce

e-Commerce Day

05.05.2023 - 05.05.2023 | Cologne, Germany

e-Commerce Day by Kaufland – The trade fair for e-commerceThe e-Commerce Day by Kaufland opens its doors once again and invites industry newcomers, professionals and interested parties to Cologne to exchange views on current trends and ...

16.01.2023 #online trading #e-commerce

E-commerce: Success with digital specialty shops?

Three small retailers show how they celebrate online success with unusual products

In the German retail sector, digitization has never arrived across the board. Many smaller retailers in particular still do not have an online shop. On the other hand, there are retailers who show how to gain a foothold in online trading – ...

11.01.2023 #online trading #e-commerce

Become the hero of your customers!

Optimise your international shipping strategy – here's how

Omnichannel shopping is in high demand. Almost half of European online shoppers ordered internationally last year. For many e-commerce companies, the opportunities offered by selling their goods internationally are tempting. But in order to retain ...

04.01.2023 #online trading #e-commerce

Open app, call fitting room, try on

Amazon sets on the fashion niche with Amazon Style with all-modern technology

Online? Offline? Omnichannel! That's what customers are often calling for these days. Even e-commerce veteran Amazon hears the calls from afar and, after its Amazon Go and Amazon Fresh stores in the grocery sector including self- and seamless ...

12.12.2022 #e-commerce #digitization

Nike launches a new digital community and experience

.SWOOSH – a platform that champions athletes and serves the future of sport by creating a home for Nike virtual creations

Nike has launched .SWOOSH, a new digital community and experience which is a home for Nike virtual creations and uses blockchain-powered technology – or what many call “web3” – to offer an inclusive, equitable place for ...

07.12.2022 #customer experience #omnichannel

Virtual gear for new realities

adidas Originals launches inaugural NFT wearables collection

adidas Originals unveils a limited collection of blockchain-based virtual wearables, released as non-fungible tokens (NFTs). Representing the brand’s first NFT collection of wearables, which is a new, interoperable product category adidas ...

Thumbnail-Photo: Kraft Heinz optimizes product content for 3000 SKUs to win on the...

07.12.2022 #e-commerce #digitization

Kraft Heinz optimizes product content for 3000 SKUs to win on the digital shelf

Salsify assists Kraft Heinz in delivering a consistent brand experience across every digital and physical retail channel

Salsify, the Commerce Experience Management (CommerceXM) platform empowering brand manufacturers, distributors, and retailers to win on the digital shelf, announced it is helping The Kraft Heinz Company update retailer product content in just ...

02.12.2022 #digitization #omnichannel

High fashion meets virtual fantasy

H&M's lates Innovation Story blends the craftsmanship of high fashion with the fantasy of virtual wardrobes

H&M presents the latest drop in its Innovation Stories initiative, an all-eyes-on-me collection that explores the blurring boundaries between our online and offline lives, and blends the craftsmanship of high fashion with the fantasy of virtual ...

07.11.2022 #online trading #e-commerce

Insights on the 'Buy now, pay later' market in Latin America to 2028

The BNPL payment industry in Latin America has recorded strong growth over the last four quarters, supported by increased e-commerce penetration

The "Latin America Buy Now Pay Later Business and Investment Opportunities - 75+ KPIs on Buy Now Pay Later Trends by End-Use Sectors, Operational KPIs, Market Share, Retail Product Dynamics, and Consumer Demographics - Q3 2022 Update" ...

28.10.2022 #online trading #e-commerce

Bolt launches virtual shopping assistant

New assistant powers convenient experiences for shoppers and drives higher account registrations, more logged-in shoppers, and conversion for retailers

Bolt, a checkout technology company, today announced the launch of its latest product, Bolt Shopper Assistant, the first virtual shopping assistant of its kind – enabling retailers to turn anonymous guest shoppers into account-holding ...

20.10.2022 #online trading #event

How to win the Amazon algorithm

Salsify webinar on 27th October 2022

Amazon’s data shows that 70 percent of Amazon customers never click past the first page of search results. But how can your brand’s products reach - and stay on - the first page of search results? Product content is a main component ...

07.10.2022 #online trading #e-commerce

Walmart Connect announces innovation partner program

Strategic partnerships with TikTok, Snapchat, Firework, TalkShopLive and Roku

Consumers who turned to online shopping during the pandemic have chosen to stay there, with those returning to in-store relying on online research to guide their decisions. Consumers realized the importance of “connection” and were ...

21.09.2022 #online trading #e-commerce

Wiha Tools USA adopts new Salsify connector to Amazon A+ API

Salsify customer using new connection published over 400% more enhanced content to Amazon

Salsify, the commerce experience management (CommerceXM) platform empowering brand manufacturers, distributors, and retailers to win on the digital shelf, announced that Wiha Tools USA is using the new Salsify Enhanced Content connection to the ...

19.09.2022 #online trading #e-commerce

The end of the cookie era?

More and more companies are abandoning the collection of cookies. The reasons are as varied as the possible alternatives

They have been at the heart of online marketing for years and are one of the most important sources of information for many companies when it comes to customers' habits and preferences – cookies. But the era of cookies is coming to an end. ...

05.09.2022 #online trading #e-commerce

White Label World Expo 2022 in Frankfurt

12th & 13th of October: Europe’s leading online retail sourcing show

The White Label World Expo Frankfurt is right around the corner and as you already know, we are partnered with them this year! Join us at Europe’s leading online retail sourcing show on the 12th and 13th of October at the Messe in Frankfurt ...

03.08.2022 #online trading #e-commerce

White Label World Expo Frankfurt 2022

12th & 13th of October 2022 @ Messe in Frankfurt, Germany

The White Label World Expo Frankfurt is nearing, and we are so excited to be partnered with them this year for a much anticipated, in-person event, it’s going to be buzzing! We can’t wait to see you there! Secure your FREE ticket, get ...

22.07.2022 #online trading #security

Cybercrime is becoming a growing problem for the industry

Online payment fraud losses to exceed $343 billion globally over the next 5 years

A new study from Juniper Research has found that the cumulative merchant losses to online payment fraud globally between 2023 and 2027 will exceed $343 billion. As a comparison, this equates to over 350% of Apple’s reported net income in the ...

30.05.2022 #customer experience #fashion

New eBay sneaker store rewards sneakerheads for wearing their kicks

The Wear 'Em Out Store will offer exclusive pricing on collectible kicks to those who wear them out of the store

eBay is setting up shop in Los Angeles with a store that rewards sneakerheads for actually wearing their new kicks out of the store. Open Memorial Day weekend on Fairfax Avenue, the Wear 'Em Out Store will feature some of the most exclusive and ...

12.05.2022 #online trading #Tech in Retail

Increase sales rank thanks to product information

How improving product pages helps brands thrive on Amazon

Salsify's recent report "The Content Advantage: How Improvements to the Product Page Help Brands Succeed on Amazon", analysed over 14,000 products across all major product categories in the U.K., France and Germany, outlining the most ...

09.05.2022 #e-commerce #Tech in Retail

Carvana launches newest car vending machine

Online retailer opens 32nd car vending machine in the U.S.

Carvana has launched its newest car vending machine, located in San Francisco, California. The state-of-the-art steel and glass structure debuts in the tech capital of America, standing eight stories tall with a 27-vehicle capacity, offering car ...

06.05.2022 #online trading #e-commerce

Record in-app revenue für e-commerce apps

Mobile App Trends Report by Adjust

Adjust released its annual Mobile app trends report, showing that mobile app growth continued to accelerate globally in 2021. After a year of industry changes and pandemic shake-ups, the app ecosystem saw growth in installs and sessions ...

27.04.2022 #Tech in Retail #POS systems

New contact-free food and beverage checkout in time for baseball season

Instacart and Aramark Sports + Entertainment unveil Caper Counter, an AI-powered point-of-sale system

Instacart announced that it is unveiling its Caper Counter, an artificial intelligence-powered point-of-sale system, at Boston's historic ballpark in partnership with Aramark Sports + Entertainment.The new Caper Counter checkout systems will ...

21.03.2022 #Tech in Retail #customer experience

Benetton offers customers a new metaverse experience

With an experimental store design during Milan Fashing Week, Benetton introduced its new shop in the metaverse

United Colors of Benetton has transformed its Corso Vittorio Emanuele store for Milan Fashion Week, aligning it with the brand’s new shop in the metaverse, which opened at the same time with the same experiential look and feel.The term ...

10.03.2022 #Tech in Retail #customer experience

Walmart launches Zeekit virtual fitting room technology

Introduction of new and innovative shopping experience that makes it easier to shop for clothes online

Over the past few years, Walmart has been successfully established as a destination for fashion, with an unrelenting focus on expanding the assortment of quality, on-trend and accessible apparel and accessories. Walmart has equally prioritized the ...

08.03.2022 #digital marketing #online marketing

Lowe's reimagines DIY learning and shopping experiences

Launch of shoppable learning platform DIY-U with in-store workshops and livestreams

Homeowners continue to invest in home improvement, and with millennials driving homeownership rates, there's a new generation of DIYers seeking a transformation in how-to learning and experiences. To engage this new wave of home improvers, ...

18.01.2022 #online trading #customer analysis

Survey: ‘Stale’ product reviews are a big turn-off for shoppers

Nearly 40% won’t buy if product reviews are older than 90 days, and 62% won’t purchase if reviews are older than a year

The majority of shoppers do their homework prior to purchase, with nearly 70% reading between one and 25 consumer product reviews. Some 44% of consumers want access to reviews written within the past month, and 38% won’t purchase a product if ...

04.12.2021 #online trading #e-commerce

Obsess launches “Shop with Friends”

Experiential e-commerce platform to enable social shopping in virtual stores

Obsess, an experiential e-commerce platform that enables brands to create online virtual stores and showrooms, today announced the launch of “Shop with Friends,” a feature that enables consumers to shop in virtual stores ...

19.10.2021 #food retail #delivery

Expanding grocery order and delivery service for independent retailers

Partnership between United Natural Foods and DoorDash

United Natural Foods, Inc. announced it has entered into a reseller agreement with DoorDash to bring on-demand grocery delivery solutions to independent retailers nationwide through the DoorDash marketplace.UNFI’s arrangement with DoorDash ...

Thumbnail-Photo: Margin pressure, challenging logistics and lack of actionable data: top...

15.10.2021 #supply chain management #sales promotion

Margin pressure, challenging logistics and lack of actionable data: top pain points for sellers on Amazon

Key challenges for brands on online marketplace Amazon

Global marketplace seller Pattern has surveyed brands selling on Amazon in Europe and the Middle East to determine how they utilise features of the platform, and their key pain points with the marketplace.Working with partner Profitero, Pattern ...

Thumbnail-Photo: Powering accelerated growth of leading enterprises through online...

30.09.2021 #e-commerce #digitization

Powering accelerated growth of leading enterprises through online marketplaces

Mirakl announces $555 million series e-funding

With a valuation exceeding $3.5 billion, new financing extends Mirakl’s enterprise marketplace category leadership amid explosive growth for eCommerce and platform business model.Mirakl, the industry’s first enterprise marketplace SaaS ...

28.09.2021 #online trading #e-commerce

Fashion Tech Berlin 2022

18.01. - 20.01.2022 | STATION Berlin, Germany

FASHIONTECH Berlin is a conference about the future of fashion and deals with topics around innovations and digitalization in the fashion industry. Global players, buyers, start-ups, influencers, marketing experts and journalists will come together ...

28.09.2021 #online trading #e-commerce

IAW 2022 – The orders fair for the retail trade

08.03. - 10.03.2022 | Messegelände Köln

The International Trade Fair for Promotional Goods and Imports (IAW Messe Köln) is an order fair for promotional goods, seasonal products and trend articles. More than 300 international wholesalers, producers, importers and suppliers will ...

28.09.2021 #online trading #e-commerce

WRC 2022 – World Retail Congress

05.04. - 07.04.2022 | Rome Cavalieri Hotel, Italy

The World Retail Congress on 05.04.-07.04.2022 brings together the leaders of today’s global retail industry – from multi-national powerhouses to game-changing start-ups and disruptors. They are united in their focus on understanding and ...

21.09.2021 #online trading #e-commerce

Shein is the leading shopping app

More than double of Amazon shopping’s total downloads

Since October 2020, the Chinese fast-fashion app Shein was considered the world’s largest online-only retailer and has claimed the top spot of shopping charts from retail giants such as Amazon, H&M and Inditex. According to data presented ...

16.09.2021 #online trading #e-commerce

The most searched online shopping stores by state

CenturyLinkQuote found Etsy the most searched online store in the nation

With people nationwide using online shopping more than ever in the last year, CenturyLinkQuote has examined, which online-only shopping stores Americans search for most.The team analyzed Google search volume data and found that Etsy, a small ...

09.09.2021 #online marketing #online platform

"The change exchange": Helping women find networks of support

T.J.Maxx and Mindy Kaling launch pen pal program

With change occurring at a fundamental level this past year, T.J.Maxx sought to understand how women were navigating unexpected changes, both big and small. A recent survey* by the brand's purpose-driven initiative -The Maxx You Project - ...

31.08.2021 #online trading #e-commerce

Pay-over-time option at Amazon checkout

Amazon partners with Affirm to deliver a flexible payment option

Affirm, the payment network that empowers consumers and helps merchants drive growth, announced that its flexible payment solution will soon be available to Amazon.com customers at checkout. Amazon and Affirm are testing with select customers now, ...

30.08.2021 #marketing #design

Form, color and design in social media communication

The most underestimated ingredients for more reach

For the majority of companies an appearance on Instagram, Facebook, TikTok and Co. is obligatory these days, social media seems to be a valuable communication tool for retailers. However, they should keep a few things in mind when ...

18.08.2021 #online platform #investments

zooplus partners with Hellman & Friedman

Shareholders benefit from a premium of 50 percent

zooplus, an european online pet platform, and Hellman & Friedman (H&F), have signed an Investment Agreement to enter into a Strategic Partnership aimed at strengthening zooplus’ long-term leadership position in the growing and ...

35 more articles