Idea, implementation and challenges in “The Wizarding World Shop by Thalia”
Companies aim to transform Maisons’ creative pipeline and customer experiences
YouCam Apps launches an exclusive collection of AR movie effects for Warner Bros. The Flash
How Hugendubel combines books with gaming to offer its customers a new experience
H&M's lates Innovation Story blends the craftsmanship of high fashion with the fantasy of virtual wardrobes
Lowe's digital twin showcases a future in which AI, 3D and AR collaboration are part of retail associates' daily lives
GlobalData: Online shopping trend to completely change how we shop at physical stores by 2030
Creating a virtual fitting room with a selfie and measurements
Games and gamification can sound a little bit childish, but major enterprises love gamification as much as users love games
"Creating a bridge between the product and the shopper" – that’s how one interviewee describes the goal of their marketing efforts. These diverse activities range from talking robots to virtual stores to treasure hunts. ...
Apple has previewed Apple Brompton Road, its newest store in London, located in the city’s bustling Knightsbridge neighborhood. A stone’s throw from Hyde Park, Apple Brompton Road features design inspiration drawn from local flora, along ...
Nike’s newest retail concept, Nike Style, has opened in Seoul. It serves a distinct sport lifestyle audience through the lens of style, featuring gender-agnostic zones for fleece, tops, footwear, accessories, and other style-led ...
Swedish tech company, ieye is harnessing the power of Sony technology to develop the world's most digitised optics chain, refashioning the traditional optics industry with its rapidly growing network of convenient pop-up eye testing ...
We believe the closest store to our customers is in their pocket, and we are focused on making that always-on experience as easy, engaging and personalized as possible. We now announce two brand-new augmented reality (AR) features on the Walmart ...
It has become standard practice for customers to find product descriptions as well as images or videos for illustration purposes when shopping online. But just because consumers can see a front view or estimate the size with the help of a tape ...
Offline or online? Contrasting these two concepts as opposites is outdated; the physical and digital worlds mix and complement each other – especially in retail. We took a look at the optical industry as an example of this. ...
Offline or online? Contrasting these two concepts as opposites is outdated; the physical and digital worlds mix and complement each other – especially in retail. We took a look at the optical industry as an example of this.In a series of ...
Offline or online? Contrasting these two concepts as opposites is outdated; the physical and digital worlds mix and complement each other – especially in retail. We took a look at the optical industry as an example of this.In a series of ...
The "onlineization" stops at nothing, not even at the eyewear trade. Online purchases of eyeglass frames, sunglasses or contact lenses are widespread. But what about topics such as virtual eyeglass fitting or measuring visual acuity from ...
More and more retail companies are equipping their store personnel with mobile devices. The trend towards smartphones or smart mobile devices that function almost like smartphones will also be impressively reflected at EuroCIS, The Leading Trade ...
Smart Retail Tech Expo 2022 brought together an unrivalled collection of exhibitors, speakers, judges, partners and visitors eager to get inspired from and share to the very best in the retail sphere. The 2nd and 3rd of March 2022 saw an ...
We are seeing a steady rise in the use of augmented reality apps on smartphones and tablets. California-based Snap Inc., the company behind the Snapchat app, is making new inroads into expanding the field of AR vision and with it possible ...
Smart Retail Tech Expo is an unmissable one stop event for industry professionals alike to attract, inspire and retain customers in the age of ‘New Retail’! Taking place on the 2nd & 3rd of March 2022 at the ExCeL in London, the ...
Perfect Corp., has announced the launch of its state-of-the-art AI-powered AR Virtual Try-On for Nails solution. The unique digital manicure experience revolutionizes the nail polish and nail art shopping journey by providing beauty shoppers with a ...
Changes in your marketing strategy or adaptation of new technologies can serve as a boost to your sales. Customers value innovative or immersive product presentations. Augmented reality (AR) and virtual reality (VR) are the ...
Those who need new clothes at the moment will have a hard time trying them on in the store. This is because many stores have to remain closed due to the ongoing pandemic. To improve the shopping experience and to nevertheless offer the opportunity ...
When the shop doors have to remain closed due to pandemic regulations and customers switch to online offerings, the digital shopping experience from smart devices should be made as eventful as possible. This is where the use of artificial ...
Thanks to smartphones and tablets we’ve all gotten used to having the world at our fingertips. In your store, both customers and staff expect no different. Mobile devices are the perfect answer to a number of trends and changing market ...
To mark the Spring/Summer 21 launch of the Pocket bag, Burberry has created an augmented reality experience that allows users to design their own 3D Pocket bag sculptures, inspired by the maritime themes of its SS21 campaign. Named ‘In ...
Augmented reality (AR) is a technology that superimposes virtual objects onto a live view of physical environments, helping users visualize how these objects fit into their physical world. Researchers from City University of Hong Kong and Singapore ...
The rising usage of smartphones is expected to take the virtual fitting room market to $19,250.4 million by 2030, from $3,128.6 million in 2019, at an 18.5% CAGR between 2020 and 2030.A virtual fitting room is a digital representation of a fitting ...
Perfect Corp. is named a winner of the e-COSMETIC 360 Award in the Beauty Tech category. The special announcement took place at the virtual event on October 12 & 13. The winners were selected on the basis of criteria such as the innovative ...
A recent survey found that online shoppers return 70 percent of the clothing they order, more than any other category of purchase. This has an indirect but real impact on the environment.Online shoppers tend to order multiple sizes and colors, with ...
Tempora mutantur – and rather quickly. While the focus of interest in this sector has primarily been on online trade in recent years, analogue trade is currently moving back into the foreground. Competition among distribution channels is ...
According to recent report by Forward, China is currently the largest consumer in the global face recognition device market, thanks to its booming facial payment sector. In 2017, Chinese market accounted for 29.29% of the global total, and will ...
New technologies permeate all aspects of the retail business, whether it’s self-checkouts, AI or robotics. Virtual and Augmented Reality (VR and AR) are yet other components in this setting. In this interview with iXtenso, Kelly Goetsch, ...
Despite clear differences in expectations among shoppers of different generations, almost half of retailers (44 percent) have made no progress in tailoring the in-store shopping experience according to a recent study conducted by Oracle NetSuite, ...
Not only do augmented reality (AR) and virtual reality (VR) promise an exhilarating entertainment experience, they are also already practically applied in several industry sectors. What opportunities do they offer retailers and customers? What are ...
The augmented reality in retail market is expected to be 1,155.8 million US dollars in 2018 and is projected to reach 7951.2 million US dollars by 2023, at a CAGR of 47.1 percent during the forecast period. Increasing online ...
Tmall, China's largest consumer platform for brands and retailers, today announced that its New Retail technologies and solutions have helped Intersport, one of the world’s biggest sporting goods retailers, to transform its flagship store ...
Robotics, Virtual and Augmented Reality: What are the latest innovations in the field of these cutting-edge retail technologies? And how can these solutions influence the purchasing behaviour of customers now and in the future? The answers can be ...
AWE (Augmented World Expo), the world’s largest and longest running conference and expo dedicated to augmented and virtual reality, unveiled the winners of the AWE Europe 2017 Auggie Awards. Presented in three general categories, the ...
Holo-Gauze, the renowned 3D display solution for hologram effects, has created a 20x9metre installation for an augmented reality style launch of Team Speedo, the swimwear and swim accessory manufacturer’s line-up of 200 super star swimmers ...
Consumers can digitally unlock the exclusive footage, courtesy of Mission and Guerrero Tortillas, by simply downloading the free DigitalFood app to their iOS or Android smartphones and following the onscreen instructions to view the content: Pope ...
During the event, which in Cologne, Germany, Razorfish Global, in collaboration with Adobe, will showcase Razorshop, a leading-edge physical storefront experience that seamlessly connects the customer journey across all touch points and ...
FaceCake Marketing Technologies, Inc., pioneer in augmented reality with its award-winning shopping platform for retail, announced today its partnership with tarte cosmetics. ShadeScout, FaceCake's immersive cosmetics color search app, now ...
The design of the German Fashion House L+T is single sourced from the store window all the way to print advertisements. Nicole Werner, who was recently presented with the Award for Best Visual Marketing for her work, is in charge of design at the ...
