Business meets future • 11.09.2017

New marketing perspectives in the dmexco World of Experience

From the Internet of Things to virtual reality: In the connected world, the focus is on consumers and their personal experience

Man wearing virtual reality glasses
dmexco 2016
Source: dmexco

Carmakers will become mobility platforms; food brands will conquer the smart kitchen with content and commerce; the travel industry will use virtual reality to generate emotional wanderlust. This opens up new perspectives for marketing communication. dmexco 2017 shows how current technology trends and visionary possibilities in communication are already being used in daily business, in its much larger World of Experience in hall 9 and the Experience Hall in the Congress Center North.

Connected products and new business in the World of Experience

With its World of Experience expo special, dmexco 2017 establishes the innovation hub for the marketing communications and technology of tomorrow. There, leading brands and service providers showcase their connected products, new consumer experiences and new ways of doing business. These exhibitors include 3spin, Accenture, Beaconinside, Brandlocal, Commercetools, Denkwerk, Favendo, Hyve, Location Based Marketing Association, Loyalty Partner Solutions, Lufthansa, make/c video content marketing, Merck, Microsoft, Mobalo, Navispace, Picanova, Radioscreen, Reply, Reprise Media (IPG), Sensiks, Snap and other first movers in the connected world. Areas of thematic focus include the Internet of Things, artificial intelligence, voice technology, virtual and augmented reality, and numerous facets of the smart home. One of the many highlights: the first real-time emotional video installation, by Denkwerk. In the World of Experience, the digital agency shows for the first time how quickly facial and emotional recognition already work today, and the wide range of possible uses. For all the information about the dmexco World of Experience, visit http://dmexco.com/world-of-experience.

Inspiring live demos and sessions in the dmexco Experience Hall

More of the mega-trends for the connected world can be seen on the dmexco stage in the Experience Hall: In exciting sessions and impressive live demos, renowned industry experts and thought leaders will provide 700 spectators a glimpse into the (not-so-distant) future of digital business. Among the presenters: Michael Zawrel (Product Manager HoloLens & Devices Microsoft), Thomas Reiter (Astronaut ESA), Andreas Heyden (CEO DFL Digital Sports), Beate Rosenthal (CDO Merck), Jon Collins (President of Integrated Advertising Framestore), Torsten Wingenter (CDO Lufthansa), Jordan Bitterman (CMO IBM Watson Content & IoT Platform), Howard Lerman (Co-Founder & CEO Yext), Chad Stoller (EVP Global Innovation Director UM), and Richard Robinson (Vice President of Commercial Cambridge Analytica). The complete program of the dmexco Experience Hall is now available at dmexco.com/conference_program.

Source: dmexco

related articles:

popular articles:

Thumbnail-Photo: Coronavirus: digital commerce spend to fall by 14 percent in 2020...
28.04.2020   #online trading #e-commerce

Coronavirus: digital commerce spend to fall by 14 percent in 2020

Spend set to recover in 2021 as offline spend moves online

A new study from Juniper Research found that global spending on digital commerce will fall by 14 percent in 2020 as lockdowns and reductions in consumer spend are felt. Spending will fall from $11.2 trillion in 2019 to $9.7 trillion.The new ...

Thumbnail-Photo: First national Use Your Gift Card Day on January 18th...
06.01.2020   #event #sales promotion

First national Use Your Gift Card Day on January 18th

$1 billion in gift cards go unused each year

A new shopping holiday will debut on January 18th to encourage people to get out and use their holiday gift cards before they become part of the 1 billion dollars in gift cards that go unused each year.   National retailers and restaurants are ...

Thumbnail-Photo: A return to core competencies: visual merchandising and customer service...
04.05.2020   #brick and mortar retail #services

A return to core competencies: visual merchandising and customer service

Showrooming with samples in brick-and-mortar retail

Brick-and-mortar stores are facing tremendous pressure: competition, pricing pressure, shifting consumer habits. Is setting up your own online store the answer? Unfortunately, it’s not that simple. ...

Thumbnail-Photo: Want to stop consumer hoarding in times of crisis?...
06.04.2020   #customer analysis #coronavirus

Want to stop consumer hoarding in times of crisis?

New research may provide the answer

Consumer stockpiling and hoarding took center stage in recent months as the COVID-19 virus has spread around the world, and with it, panic buying on the part of millions. News broadcasts and social media feeds have been filled with examples of the ...

Thumbnail-Photo: E-Commerce Day 2020 made by real.de
13.01.2020   #online trading #e-commerce

E-Commerce Day 2020 made by real.de

11 years e-Commerce Day in Cologne!

The e-Commerce Day - made by real.de, offers online retailers, manufacturers and interested parties the opportunity to learn about the latest trends, the latest developments and interesting features in e-commerce and to exchange information with ...

Thumbnail-Photo: Smell – association - sale?
06.01.2020   #in-store marketing #brand management

Smell – association - sale?

How scents affect your customers

It’s highly likely that you have entered a store and immediately noticed a distinctive scent. The deliberate use of scents is no longer a rare occurrence. For quite some time now, companies like Abercrombie & Fitch, Motel One or Singapore ...

Thumbnail-Photo: Local food: consumers demand it, grocers need it...
27.02.2020   #supply chain management #food retail

Local food: consumers demand it, grocers need it

Forager and ReposiTrak partner to solve it

As shown in a recent survey from Forager, local food is key to grocers' success – and a weak point for many, with 73 percent of respondents either "somewhat" or "not" satisfied with the quality and availability of local ...

Thumbnail-Photo: Connected Retail Experiences and StartmeupHK Festival 2020...
01.04.2020   #online trading #brick and mortar retail

Connected Retail Experiences and StartmeupHK Festival 2020

New dates for the events announced

Bailey Communications and InvestHK have confirmed today that the Connected Retail Experiences and StartmeupHK Festival 2020, the flagship event of the startup community event has been rescheduled and will now take place during the week of 6th July, ...

Thumbnail-Photo: The eye is shopping too!
20.02.2020   #brick and mortar retail #decorative lighting

The eye is shopping too!

Visual merchandising and product presentation at EuroShop 2020

For a successful purchase, it sometimes takes more than just a full wallet. Customers want to be addressed in the store - not only by staff, but also visually. We also took a look around EuroShop in terms of visual merchandising and product ...

Thumbnail-Photo: Britain’s thrifty young fashionistas
24.01.2020   #customer satisfaction #sustainability

Britain’s thrifty young fashionistas

More than half of 25-34-year-olds buy second-hand clothes

Savvy young Brits are buying, selling, mending, swapping and renting their clothes, according to the latest research from Mintel.‘Thrifting’ is the way forward among young British fashion shoppers, as Mintel research shows that in the ...

Supplier

iXtenso - Magazin für den Einzelhandel
iXtenso - Magazin für den Einzelhandel
Celsiusstraße 43
53125 Bonn