Award-worthy • 25.03.2019

Imaginative sales promotion – displays for the POS

The POPAI Award finalists 2019 in our photo gallery

This year's participants impress with their attentive designs, functionality and practical handling. The contestants demonstrate the wide-ranging possibilities a display offers for presenting products and attracting attention at the point of sale.

On May 8th, the POPAI Awards will be presented in Frankfurt during a festive gala. The jury will then have selected the best advertising displays for the POS from 64 participants.

At the POPAI exhibition at EuroCIS 2019, we gained a first impression and introduce you to some of the competing displays:

Red Bull Event Car

Manufacturer: DS Smith Erlensee

Designers: René Schad, Christian Scozzari, Harald Hirmer

The Red Bull Event Car is not only an enormously large display, but also a very practical one. It folds flat and is therefore easy to transport. Plus, no customer will be able to miss this display!

Redbull-Display
Redbull Display
Source: iXtenso/Klein

OralB Giant Brush Display

Manufacturer: Ebert Kunststoffbearbeitung GmbH & Co. KG

Designer: Wolfgang Ebert

This display definitely attracts attention: a toothbrush 2.7 metres high! But that's not all. According to the manufacturer, it provides about a 20 percent increase in sold refills. These are located conveniently at the height of the toothbrush's belly for easy access.

Oral-B Zahnbürste
Oral-B Zahnbürste
Source: iXtenso/Klein

easy2cool festivalcooler mini

Manufacturer: THIMM Verpackung GmbH + Co. KG und easy2cool GmbH

Designer: Barbara Meyer

Although the festival cooler is not a typical display, it can also be used for advertising purposes. It not only presents the goods but cools them as well. It is made of 100 percent cardboard and is therefore environmentally friendly and perfectly suited for advertising campaigns on any festival site.

Easy to Cool Display
Easy to Cool Display
Source: iXtenso/Klein

HOM HVA Base 01/2019

Manufacturer: THIMM Display GmbH

Designer: Manfred Alt

The change from acrylic to cardboard seems to have been successful in this case. The choice of this material was made for economic and environmental reasons. The authentic form of this display gives away the product at first glance: even from a distance the customer can see what to expect.

HOM HVA Base Einzelmittel Display
HOM HVA Base Einzelmittel Display
Source: iXtenso/Klein

Wick DayMed Kombi collapsible display

Manufacturer: Ritzi GmbH

Designer: Ritzi GmbH

This collapsible display has been designed primarily for transport in cars and is therefore ideal for sales staff and business trips. Space-saving yet attractive, it presents its up to 20 products and, according to the manufacturer, is also particularly convincing in sales talks.

Wick Display
Wick Display
Source: iXtenso/Klein

Oral B counter display for toothbrushes

Manufacturer: Deinzer GmbH

Designer: Deinzer GmbH

In this display, toothbrushes can be observed closely and picked up, an experience for almost all senses. The product is illustrated in more detail by an image film running in the background on an integrated screen. This display is particularly useful for brand new products that are still unknown to customers.

Oral-B_Display
Oral-B Display
Source: iXtenso/Klein

Hardenberg Tuk-Tuk Ophir Oriental Spiced Gin

Manufacturer: THIMM Display GmbH

Designer: Toralt Sellin

The Tuk-Tuk is a real eye-catcher in every shop and invites you to reach in. The colourful design and the unusual format reinforce this effect. It can be assembled quickly, as the punched-out front part can simply be hooked into the pallet casing.

ophir_Display
ophir Display
Source: iXtenso/Klein
Author: Nora Petig
Photos: Andreas Klein; iXtenso - Magazine for Retailers

related articles:

popular articles:

Thumbnail-Photo: Retailer app identifies counterfeit products and strengthens customer...
21.01.2019   #app #labels

Retailer app identifies counterfeit products and strengthens customer relationships

Secure barcodes on paper labels offer retailers and customers many benefits

Counterfeit goods prompt harmful financial losses due to a loss of sales and profits, decreased tax revenues and by threatening jobs – and this doesn’t just impact retailers and manufacturers. According to EUIPO (The European Union ...

Thumbnail-Photo: The new power of the consumer
20.03.2019   #customer satisfaction #trend research

The new power of the consumer

Trend Radar Study 2019: why shoppers love product ratings

A global study on the “rating economy” shows that product ratings are growing in importance, impacting shopping behavior and brand loyalty.Customers are relying less on marketing messages, and the balance of power is shifting toward the ...

Thumbnail-Photo: What retailers and brand experts need
08.02.2019   #event #brand management

What retailers and brand experts need

Retail & Brand Experience World Congress

Retail & Brand Experience World Congress (RBEWC) is the industry’s first-ever, all-encompassing event focusing on how retailers and brands can leverage experiential retail to enhance the shopping experience and reach a larger pool of ...

Thumbnail-Photo: DOOH displays are engaging
01.04.2019   #digital signage #Digital Out-of-Home (DOOH)

DOOH displays are engaging

Consumers to seek out more information after seeing digital signage

The majority of U.S. consumers notice out-of-home digital video displays, according to “On-Site Insights,” a new study from Edison Research. In today’s media landscape where it is increasingly challenging for brands to reach ...

Thumbnail-Photo: Retail jobs grew nearly 15,000 in January over December...
07.02.2019   #retail #economy

Retail jobs grew nearly 15,000 in January over December

The economy seems to be in a good place

Retail industry employment in January was down by 15,100 jobs unadjusted from a year earlier but increased 14,800 jobs seasonally adjusted from December, the National Retail Federation said today. The retail numbers, which exclude automobile ...

Thumbnail-Photo: Digital Marketing Forum
22.02.2019   #software developement #event

Digital Marketing Forum

Comprehensive, neutral, scientifically accompanied, critical

At the Digital Marketing Forum (DMF) on 06. and 07.03.2019 at the Stuttgart Media University, 18 proven experts from science and practice will explain the current status of methods, techniques and tools in digital marketing.With its program the DMF ...

Thumbnail-Photo: Good news for brick and mortar retailers
08.03.2019   #brick and mortar retail #in-store marketing

Good news for brick and mortar retailers

71 percent of shoppers are spending more in-store than online

Both men and women are spending significantly more in-store than online during a typical shopping visit according to a new report, by First Insight, Inc. The company, which recently surveyed consumers on shopping habits, purchase behavior and ...

Thumbnail-Photo: 2nd World Retail Forum, Amsterdam
07.03.2019   #event #artificial intelligence

2nd World Retail Forum, Amsterdam

The latest developments in the industry

World Retail Forum is a platform for retail professionals from across the globe to come together, share experiences and learn from top industry leaders and retail gurus. ...

Thumbnail-Photo: The new world of retail(ing)
28.01.2019   #price optimization #pricing management

The new world of retail(ing)

Effects of price discrimination and dynamic pricing

Dynamic pricing is a pricing strategy that plays an important role in retail. Instead of setting prices over a specific period of time – as is common practice in traditional price management -, dynamic pricing means prices can change on a ...

Thumbnail-Photo: The Guinness Storehouse in Dublin – a powerful customer magnet...
14.03.2019   #customer satisfaction #customer relationship management

The Guinness Storehouse in Dublin – a powerful customer magnet

Brand advertising with taps, creamy whitecaps, and hashtags

Just in time for Saint Patrick's Day, we turn our attention to arguably the favorite drink of the Irish: the iconic Guinness beer. Or, more precisely, the home of the stout: the Guinness Storehouse opened its doors in 2000 right in the heart of ...

Supplier

Westiform GmbH & Co. KG
Westiform GmbH & Co. KG
Kinzigtalstrasse 2
77799 Ortenberg