Award-worthy • 25.03.2019

Imaginative sales promotion – displays for the POS

The POPAI Award finalists 2019 in our photo gallery

This year's participants impress with their attentive designs, functionality and practical handling. The contestants demonstrate the wide-ranging possibilities a display offers for presenting products and attracting attention at the point of sale.

On May 8th, the POPAI Awards will be presented in Frankfurt during a festive gala. The jury will then have selected the best advertising displays for the POS from 64 participants.

At the POPAI exhibition at EuroCIS 2019, we gained a first impression and introduce you to some of the competing displays:

Red Bull Event Car

Manufacturer: DS Smith Erlensee

Designers: René Schad, Christian Scozzari, Harald Hirmer

The Red Bull Event Car is not only an enormously large display, but also a very practical one. It folds flat and is therefore easy to transport. Plus, no customer will be able to miss this display!

Redbull-Display
Redbull Display
Source: iXtenso/Klein

OralB Giant Brush Display

Manufacturer: Ebert Kunststoffbearbeitung GmbH & Co. KG

Designer: Wolfgang Ebert

This display definitely attracts attention: a toothbrush 2.7 metres high! But that's not all. According to the manufacturer, it provides about a 20 percent increase in sold refills. These are located conveniently at the height of the toothbrush's belly for easy access.

Oral-B Zahnbürste
Oral-B Zahnbürste
Source: iXtenso/Klein

easy2cool festivalcooler mini

Manufacturer: THIMM Verpackung GmbH + Co. KG und easy2cool GmbH

Designer: Barbara Meyer

Although the festival cooler is not a typical display, it can also be used for advertising purposes. It not only presents the goods but cools them as well. It is made of 100 percent cardboard and is therefore environmentally friendly and perfectly suited for advertising campaigns on any festival site.

Easy to Cool Display
Easy to Cool Display
Source: iXtenso/Klein

HOM HVA Base 01/2019

Manufacturer: THIMM Display GmbH

Designer: Manfred Alt

The change from acrylic to cardboard seems to have been successful in this case. The choice of this material was made for economic and environmental reasons. The authentic form of this display gives away the product at first glance: even from a distance the customer can see what to expect.

HOM HVA Base Einzelmittel Display
HOM HVA Base Einzelmittel Display
Source: iXtenso/Klein

Wick DayMed Kombi collapsible display

Manufacturer: Ritzi GmbH

Designer: Ritzi GmbH

This collapsible display has been designed primarily for transport in cars and is therefore ideal for sales staff and business trips. Space-saving yet attractive, it presents its up to 20 products and, according to the manufacturer, is also particularly convincing in sales talks.

Wick Display
Wick Display
Source: iXtenso/Klein

Oral B counter display for toothbrushes

Manufacturer: Deinzer GmbH

Designer: Deinzer GmbH

In this display, toothbrushes can be observed closely and picked up, an experience for almost all senses. The product is illustrated in more detail by an image film running in the background on an integrated screen. This display is particularly useful for brand new products that are still unknown to customers.

Oral-B_Display
Oral-B Display
Source: iXtenso/Klein

Hardenberg Tuk-Tuk Ophir Oriental Spiced Gin

Manufacturer: THIMM Display GmbH

Designer: Toralt Sellin

The Tuk-Tuk is a real eye-catcher in every shop and invites you to reach in. The colourful design and the unusual format reinforce this effect. It can be assembled quickly, as the punched-out front part can simply be hooked into the pallet casing.

ophir_Display
ophir Display
Source: iXtenso/Klein
Author: Nora Petig
Photos: Andreas Klein; iXtenso - Magazine for Retailers

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