News • 19.09.2019

90+ year-old manufacturer redesigns its stores …

… making window and door shopping easier, more personalized and enjoyable

Sales woman talking to female customer in a window store; copyright: Pella...
Source: Pella Corporation

Each year we hear about the increase in online sales, and the talk of the demise of brick-and-mortar stores. But, brick-and-mortar stores aren’t going anywhere – if they adapt. And Pella Windows & Doors is adapting.

Rather than reducing or eliminating its retail footprint altogether, Pella is redesigning more than 200 of its stores, introducing new Experience Centers across the country over the next three years. The company currently has 16 Experience Centers open in key markets including Minneapolis, Houston, Lexington and Boise and plans to have 32 Experience Centers open by the end of this year.

The significant store redesign is a result of customer research conducted in partnership with design firm, Eleven, a creative brand consultancy and Star, a face-to-face experiential marketing company.

“Our research not only validated that physical stores are still important but indicated that there was an opportunity to make shopping for windows and doors more personalized and experiential,” said Emily Videtto, Chief Marketing Officer and Vice President, Pella Corporation.

The new experience centers are grounded in the philosophy of making it easier and more inspiring for customers to shop for window and door products. Built around functionality and flexibility, Pella Experience Centers are staffed with brand ambassadors who can personalize product selections and curate product comparisons based on a customer’s style or based on customers known preferences through online configuration options or in-home meetings with design consultants. Within the experience centers customers can operate fully-functional window and door products allowing them to experience the difference in performance and design offered by Pella.

“We’re working with our customers to build a relationship online that seamlessly transitions to our physical stores. Eighty percent of our customers are going online as part of their purchase experience and more than fifty percent visit a showroom,” said Stephanie Haywood, Omnichannel Manager, Pella Corporation. “We have seen a clear shift from people wanting information to people wanting to experience something as part of their decision process – especially when it comes to their home. They want to shop in a way that is personal, high-touch and enjoyable.”

The architectural design breaks the store space into manageable areas that naturally help the customer through the store and make it easier to navigate. The open floor plan features workstations and multiple screens throughout the space so designers, architects or builders can work on projects independently or with their homeowner clients. The Centers were intentionally designed to include large conference spaces available for events or group education, training, discussions and presentations.

Source: Pella Corporation

related articles:

popular articles:

Thumbnail-Photo: Textile recycling system ’Looop’ by H&M
14.10.2020   #sustainability #fashion

Textile recycling system ’Looop’ by H&M

Transforming unwanted garments into new fashion favourites

H&M offers customers in Sweden the possibility to transform unwanted garments into new fashion with the help from their new garment-to-garment recycling system ‘Looop’. This machine visualizes to customers that old textiles hold a ...

Thumbnail-Photo: Shopping in social media streams?
16.11.2020   #e-commerce #app

Shopping in social media streams?

Further steps towards social commerce

The fact that retailers and brands offer their products online where consumers spend their free time – on social media channels as well as on image and video portals – is nothing new. There have been many advertising campaigns on these ...

Thumbnail-Photo: Event: E-commerce Berlin Expo 2021
28.08.2020   #online trading #e-commerce

Event: E-commerce Berlin Expo 2021

E-commerce Berlin Expo is the biggest pure-play e-commerce event in the (tech) capital city of Germany. Over 9,000 visitors and 200 exhibitors are expected every year.

E-commerce Expo views itself as a community and a meeting point for all major decision-makers in the e-commerce sector. We bring together leaders in the e-commerce industry to offer online sellers and retailers the opportunity to develop their ...

Thumbnail-Photo: iXtenso newsletter – Never miss a story!
01.08.2020  

iXtenso newsletter – Never miss a story!

Always the latest retail news delivered directly to your inbox – every two weeks

Thumbnail-Photo: Inviting customers to learn new skills in virtual classes...
21.08.2020   #digital marketing #online marketing

Inviting customers to learn new skills in virtual classes

Whole Foods Market launches “Home Ec 365” with modernized lessons in #adulting

Whole Foods Market launched Home Ec 365, a digital curriculum designed to modernize the fundamentals of home economics. Through a series of virtual classes, each with a contemporary take on mastering everyday home tasks and need-to-know life skills, ...

Thumbnail-Photo: 4 tips on how to handle customer complaints
13.08.2020   #consulting #customer satisfaction

4 tips on how to handle customer complaints

How you can effectively respond to negative reviews and use them to be a benefit to your company

Most retailers don’t like customer complaints. Plus, they also mean extra work. Yet ignoring complaints is not a great long-term strategy because any bad customer experience can haunt your brand if it becomes public. That’s why retailers ...

Thumbnail-Photo: On-premise ghost kitchens at Kroger
09.10.2020   #brick and mortar retail #food retail

On-premise ghost kitchens at Kroger

Retailer and ClusterTruck to provide customers with on-demand meal ordering

The Kroger Co. announced the launch of two on-premise kitchens, respectively at stores in Metro Indianapolis, IN and Metro Columbus, OH. Developed in partnership with ClusterTruck, a technology start-up that operates delivery-only restaurants, the ...

Thumbnail-Photo: Sustainability is surviving COVID-19
27.07.2020   #sustainability #coronavirus

Sustainability is surviving COVID-19

Trends and consumer demographics for sustainable products and brands

The NYU Stern Center for Sustainable Business and IRI® published the results of new research examining consumer purchases of sustainability-marketed consumer packaged goods in the US and taking a closer look at the top 10 states in terms of per ...

Thumbnail-Photo: Get your business ready for E-commerce Berlin Expo 2021!...
08.10.2020   #e-commerce #digital marketing

Get your business ready for E-commerce Berlin Expo 2021!

Meeting point for all major decision-makers in the e-commerce sector

E-commerce Berlin Expo is the biggest pure-play e-commerce event in the (tech) capital city of Germany. Over 9,000 visitors and 200 exhibitors are expected every year. E-commerce Expo views itself as a community and a meeting point for all ...

Thumbnail-Photo: Labor Day ads up, consumers’ planned spend down...
04.09.2020   #online trading #e-commerce

Labor Day ads up, consumers’ planned spend down

Half of consumers plan to purchase items for Labor Day

Numerator has launched a consumer sentiment survey to understand how people plan to celebrate, shop, and spend for Labor Day. Overall, almost two-thirds of consumers expect to celebrate and shop for Labor Day differently this year and 49% expect to ...