News • 19.09.2019

90+ year-old manufacturer redesigns its stores …

… making window and door shopping easier, more personalized and enjoyable

Sales woman talking to female customer in a window store; copyright: Pella...
Source: Pella Corporation

Each year we hear about the increase in online sales, and the talk of the demise of brick-and-mortar stores. But, brick-and-mortar stores aren’t going anywhere – if they adapt. And Pella Windows & Doors is adapting.

Rather than reducing or eliminating its retail footprint altogether, Pella is redesigning more than 200 of its stores, introducing new Experience Centers across the country over the next three years. The company currently has 16 Experience Centers open in key markets including Minneapolis, Houston, Lexington and Boise and plans to have 32 Experience Centers open by the end of this year.

The significant store redesign is a result of customer research conducted in partnership with design firm, Eleven, a creative brand consultancy and Star, a face-to-face experiential marketing company.

“Our research not only validated that physical stores are still important but indicated that there was an opportunity to make shopping for windows and doors more personalized and experiential,” said Emily Videtto, Chief Marketing Officer and Vice President, Pella Corporation.

The new experience centers are grounded in the philosophy of making it easier and more inspiring for customers to shop for window and door products. Built around functionality and flexibility, Pella Experience Centers are staffed with brand ambassadors who can personalize product selections and curate product comparisons based on a customer’s style or based on customers known preferences through online configuration options or in-home meetings with design consultants. Within the experience centers customers can operate fully-functional window and door products allowing them to experience the difference in performance and design offered by Pella.

“We’re working with our customers to build a relationship online that seamlessly transitions to our physical stores. Eighty percent of our customers are going online as part of their purchase experience and more than fifty percent visit a showroom,” said Stephanie Haywood, Omnichannel Manager, Pella Corporation. “We have seen a clear shift from people wanting information to people wanting to experience something as part of their decision process – especially when it comes to their home. They want to shop in a way that is personal, high-touch and enjoyable.”

The architectural design breaks the store space into manageable areas that naturally help the customer through the store and make it easier to navigate. The open floor plan features workstations and multiple screens throughout the space so designers, architects or builders can work on projects independently or with their homeowner clients. The Centers were intentionally designed to include large conference spaces available for events or group education, training, discussions and presentations.

Source: Pella Corporation

related articles:

popular articles:

Thumbnail-Photo: Walmart Connect announces innovation partner program...
07.10.2022   #online trading #e-commerce

Walmart Connect announces innovation partner program

Strategic partnerships with TikTok, Snapchat, Firework, TalkShopLive and Roku

Consumers who turned to online shopping during the pandemic have chosen to stay there, with those returning to in-store relying on online research to guide their decisions. Consumers realized the importance of “connection” and were ...

Thumbnail-Photo: In-store marketing: The salt in the soup of sales promotion...
01.07.2022   #e-commerce #sustainability

In-store marketing: The salt in the soup of sales promotion

How to positively influence the shopping experience of your clientele

Soft music in the background, delicious scent, pleasant lighting – Sounds like dinner at your favorite restaurant? Almost. Because atmospheric design elements are also important ingredients for the perfect in-store shopping experience in ...

Thumbnail-Photo: Lush Birmingham Spa hires local in-store florist...
15.07.2022   #marketing #services

Lush Birmingham Spa hires local in-store florist

Lush Anchor Shop: Fresh & Flowers concept, tech innovations, Bring It Back returns scheme

In June 2022, Lush Birmingham Spa on New Street revealed their Fresh & Flowers experience as previously seen in the concept shop in Paris.Alongside ethical, locally-sourced and seasonal flower bouquets from The Real Flower Company, customers ...

Thumbnail-Photo: Survey: Most consumers say they buy based on experience vs. price...
08.08.2022   #customer satisfaction #customer analysis

Survey: Most consumers say they buy based on experience vs. price

99% also said they regularly shop online while 97% have purchased through social media

Bazaarvoice has released its latest research, based on a survey of more than 10,000 global shoppers. The report reiterates the importance of engaging shopping experiences and proves that ‘online shopper’ may in the future become a ...

Thumbnail-Photo: Omnichannel: The right herbal mix of online and offline...
03.09.2022   #e-commerce #sustainability

Omnichannel: The right herbal mix of online and offline

Convenient shopping and service experience across all channels

Shopping today is more diverse than ever, and customers expect a comprehensive experience, not only at home or on the go when shopping online, but also directly in the store. The boundaries between offline and online are becoming increasingly ...

Thumbnail-Photo: 6 disruptive ideas for sales promotion in retail...
22.08.2022   #digital signage #consulting

6 disruptive ideas for sales promotion in retail

If you want to sell, you have to captivate, convince and inspire

"Creating a bridge between the product and the shopper" – that’s how one interviewee describes the goal of their marketing efforts. These diverse activities range from talking robots to virtual stores to treasure hunts. ...

Thumbnail-Photo: Top 5 retail trends for 2022 providing new opportunities...
27.06.2022   #online trading #e-commerce

Top 5 retail trends for 2022 providing new opportunities

The five most important trends in retail that entrepreneurs can use to seize their opportunities

I have always believed in getting into the mind space of our customers. So lately, I've been interviewing a lot of retail customers and have learned a great deal about the challenges retailers face. But among those challenges, there are also ...

Thumbnail-Photo: Are regular stores a thing of the past?
28.09.2022   #online trading #e-commerce

Are regular stores a thing of the past?

GlobalData: Online shopping trend to completely change how we shop at physical stores by 2030

People love the convenience of shopping online, and experts at GlobalData believe that, by 2030, this will have an even greater impact on the high street than we see today. ...

Thumbnail-Photo: Online grocery has plateaued as a part of the shopper’s total...
17.08.2022   #online trading #e-commerce

Online grocery has plateaued as a part of the shopper’s total repertoire

Curbside pick-up and delivery of digital orders continue to shrink as retailers return to boost in-store performance

The number of retail customers using buy online pickup in-store (BOPIS) “all the time” declined by one-third (45% down to 32%) last year and is expected to shrink further in 2022. Shoppers relying on home delivery of groceries purchased ...

Thumbnail-Photo: How convenience stores can drive shopper loyalty in 2022...
08.09.2022   #customer satisfaction #app

How convenience stores can drive shopper loyalty in 2022

Convenience, prices, loyalty programs – how to retain customers

According to this year’s Convenience Store Trends Report from Intouch Insight Ltd., convenience does not trump brand loyalty for today’s consumers. For example, when it comes to their cup of joe, 70% of shoppers would seek out their ...

Supplier

Canto GmbH
Canto GmbH
Lietzenburger Str. 46
10789 Berlin
Chili publish NV
Chili publish NV
Neue Schönhauserstraße 3-5
10178 Berlin
SALTO Systems GmbH
SALTO Systems GmbH
Schwelmer Str. 245
42389 Wuppertal
iXtenso - retail trends
iXtenso - retail trends
Celsiusstraße 43
53125 Bonn
EuroShop
EuroShop
Stockumer Kirchstraße 61
40474 Düsseldorf