Global sales through social media platforms reached an estimated $992 billion in 2022, and that growth isn’t expected to slow down any time soon! Data from the MikMak platform shows that shopping traffic on social channels grew 19 percent last year alone.
Salsify’s latest Consumer Research showed that social media is the top way to discover new products.
Retailers and brands need to adapt to this increasing consumer trend and rethink how they can use social commerce to reach customers and boost sales. The webinar "How to Thrive With Social Commerce in 2023" is dedicated to this question, featuring Sasha Reyes-Guerra, Director of International Business Development at MikMak and Sarah Fischbaugh, Senior Product Marketing Manager at Salsify. They will discuss the growing importance of social commerce and the role it plays in an omnichannel commerce strategy.
Key takeaways will include:
- An overview of social commerce’s growth and how consumers use it, from product discovery to purchase
- The importance of consistent and complete product information when building your brand’s omnichannel presence
- Best practices for leveraging social commerce, with examples from some of the world’s most innovative brands
Register here
