Return on experience: The new kind of customer loyalty
US retailers benefit if they keep pace with rapid rise in customer expectations
UK consumers demand better, more detailed answers from brands
94 percent say personalised answers will make them more loyal – with 84 percent switching to competitors if responses disappoint, according to Eptica research
Providing more detailed, personalised answers to consumer questions on their channel of choice is now key to winning and retaining customers – but brands in the UK are failing to meet rising expectations. 91 percent of consumers ...
