Company News • 15.08.2018

Waiting in checkout lines

A turnoff to European shoppers

Grocery line Skeleton; Copyright: APG
Source: APG

For many European shoppers, waiting at checkout lines any longer than five minutes is too long, according to retail study by Adyen. Shoppers are looking for an experience that satisfies three fundamental demands: convenience, context and control.

Retailers, however, aren’t doing a stellar job of meeting expectations. For instance, while 38 percent of consumers don’t want to wait longer than five minutes in POS queues, only 28 percent of retailers so far have mobile point of sale (mPOS) technology at their stores or offer self-payment methods. And fewer than half of retailers (41 percent) say they want to provide customers with cutting-edge payment options.

The inability to meet expectations is costly, the study points out. In the 12 months prior to the study’s release, European retailers lost nearly €18 billion ($21 billion) in potential sales to competitors because long waits drove shoppers elsewhere to make purchases. Another €14 billion ($16 billion) was lost “because customers abandoned a purchase due to long queues and never made the purchase elsewhere.” Among consumers who prefer not to shop in brick-and-mortar stores, 41 percent say it’s because of queues.

Meeting customer demands

Today’s customers are serious about convenience. “They expect to be able to purchase what they want, how they want, where they want and when they want,” the Adyen study says. That’s why “context” and “control” are also extremely important. Context means shoppers want the experience to be tailored to their individual tastes and preferences, and control comes down to interacting with retailers on shoppers’ own terms.

“The competitive landscape in retail is shifting from price to experience. Retailers today must go beyond selling a product or service to delivering experiences that cater to their customers’ unique needs. Knowing who their customers are – and how they’re evolving – is the first step in this journey,” the study says.

To close the gap between consumer expectations and actual experience, retailers should look at consumers Adyen calls “spendsetters,” who like to use technology and have the highest demands for digital experiences. For instance, 65 percent like to check items online before buying them in store and 69 percent would welcome product recommendations from chatbots.

About half (51 percent) of all European shoppers are spendsetters, compared to one third in the United States. Spendsetters, Adyen argues, set the trends for how people will shop in the future. And their numbers are likely to increase because another group of consumers Adyen calls “fence-sitters” are likely to evolve into spendsetters as they “assimilate more digital technologies into their daily lives.”

mPOS technology answers

Technology is the answer to customer expectations as retail shifts from primarily a transactional relationship to one that is more nuanced as a result of shoppers wanting to choose devices and methods of payments to make their purchases. Shoppers are in the driver’s seat, and retailers need to respond accordingly with technology implementations.

APG offers Ethernet-connected and Bluetooth-enabled solutions that add convenience to store checkouts and eliminate long queues. The BluePRO® Bluetooth Device turns POS hardware into a mPOS by enabling Bluetooth connections between the cash drawer and tablets. NetPRO® Ethernet Interfaced cash drawers can be configured to interact with other on-premise hardware products and will communicate with retailer’s mobile POS devices for cash drawer control. NetPRO® interfaced cash drawers also collect the transaction data, supplying the information necessary to identify security issues and to validate cashier training. Cash drawer access alert features can activate security cameras, time and date stamp security video recordings, and broadcast alert messages to a store manager’s mobile devices to document unauthorized or unusual drawer openings

APG’s Thin-bility POS solutions can help retailers provide the kind of experience that today’s shoppers demand. Retailers who implement mPOS solutions will provide their customers with more convenience and will reduce long checkout lines decreasing walkouts and missed revenue opportunities. As the Adyen study shows, consumers will continue to want a faster, more personalized checkout experience and POS technology that meets these changing demands will come out on top.

Source: APG

related articles:

popular articles:

Thumbnail-Photo: Make room for innovation: Cloud services for agile businesses...
05.10.2018   #data warehouse management #software as a service (SaaS)

Make room for innovation: Cloud services for agile businesses

Implement your retail pilot projects faster than ever. Interview with SAP retail experts.

Leaner, faster, more useful: Cloud solutions help analyze customer information and make meaningful use of it. Ralf Kern and Achim Schneider of the Industry Business Unit Retail at SAP reveal which retailers no longer want to do without the cloud and ...

Thumbnail-Photo: Payment solutions in the self-service market...
13.09.2018   #payment systems #self-checkout systems

Payment solutions in the self-service market

CCV and PAX are forming a joint venture

CCV, one of the largest payment service providers and suppliers of payment solutions in Europe, and PAX Technology Limited, subsidiary of PAX Global Technology Limited (“PAX Global”) (Stock Code: 00327.HK), one of the leading electronic ...

Thumbnail-Photo: App-based self-checkout
23.08.2018   #mobile payment #self-checkout systems

App-based self-checkout

Edeka offers mobile self-scanning with snabble

Snabble introduces its technology to the stores of Edeka Rhein-Ruhr. Customers will be able to scan items with their smartphone while shopping and pay at payment-terminals at the exit. First store launched will be Edeka Paschmann in ...

Thumbnail-Photo: Mastercard moves beyond signatures worldwide...
05.11.2018   #POS Solutions

Mastercard moves beyond signatures worldwide

It is the first network to make signatures optional on the card and in the store

For cardholders, not needing to sign creates a faster and more streamlined point of sale experience. Today, consumers experience this when they tap to pay contactless card payments are quick, secure and don’t often require a signature. This ...

Thumbnail-Photo: Superdata PromoServer – Customer loyalty as a factor of success...
26.10.2018   #multichannel commerce #customer relationship management

Superdata PromoServer – Customer loyalty as a factor of success

All instruments for customer loyalty and sales in a single solution

Customer loyalty programs play a central role in the retail industry in order to secure the customer’s favor with increasing competition. With the expansion of the sales and communications channels, the challenge of customer loyalty has ...

Thumbnail-Photo: Francisco Partners Completes Acquisition of Verifone...
27.08.2018   #payment systems #payment terminals

Francisco Partners Completes Acquisition of Verifone

Mike Pulli assumes role of CEO at Verifone

Verifone Systems, Inc. (“Verifone” or the “Company”), a global leader in payment and commerce solutions, today announced that it has been acquired by an investor group led by Francisco Partners, a leading technology focused ...

Thumbnail-Photo: Marketing automation: The USP of the online world...
25.09.2018   #online trading #customer satisfaction

Marketing automation: The USP of the online world

How to successfully develop a personalized sales approach almost automatically

Every day, marketers grapple with a mixture of database, web analytics, communication, workflows, and CRM synchronization. Processes today can be summarized, analyzed and optimized with the help of marketing automation - for a personalized sales ...

Thumbnail-Photo: Top-Toy strengthens stores with digital initiatives...
02.10.2018   #brick and mortar retail #digitization

Top-Toy strengthens stores with digital initiatives

Digital initiatives to boost the stores and ensure competitiveness

A highly competitive market with frequent campaigns such as Halloween, Black Friday, and Christmas puts great demands on retailers. This is also the case with Top-Toy, the leading Nordic toy group, which operates the Toys "r" ...

Thumbnail-Photo: Standard cognition opens San Francisco’s first public cashierless store...
20.09.2018   #cashpoints, cash register, cash desk #self-checkout systems

Standard cognition opens San Francisco’s first public cashierless store

Consumers can shop and pay without scanning or stopping to check out

Standard Cognition, which is eliminating the hassle of retail checkout by removing it entirely, announced today that it has opened San Francisco’s first public cashierless store. Located at 1071 Market Street, the Standard Market ...

Thumbnail-Photo: Innovative in-store solution for Dublin university...
10.10.2018   #epos systems #cashpoints, cash register, cash desk

Innovative in-store solution for Dublin university

APG Cash Drawer with Retail Solutions installs SMARTtill Cash Management
Technology

APG Cash Drawer, a fast-growing global manufacturer of cash management solutions, announced today their SMARTtill Intelligent Cash Drawer has been installed in Dublin City University’s (DCU) new Londis store as part of its goal to maximize ...

Supplier

APG Cash Drawer
APG Cash Drawer
4 The Drove
BN9 0LA Newhaven
Delfi Technologies GmbH
Delfi Technologies GmbH
Landgraben 75
24232 Schönkirchen
AURES Technologies GmbH
AURES Technologies GmbH
Maisacherstr. 118
82256 Fürstenfeldbruck
CCV Deutschland GmbH
CCV Deutschland GmbH
Gewerbering 1
84072 Au i.d.Hallertau
Verifone (UK) Limited
7 Cowley Business Park, High Street
UB8 2AD Cowley, Uxbridge
Permaplay Media Solutions GmbH
Permaplay Media Solutions GmbH
Aschmattstr. 8
76532 Baden-Baden
Superdata EDV-Vertrieb GmbH
Superdata EDV-Vertrieb GmbH
Ruhrstr. 90
22761 Hamburg