Company News • 19.02.2018

The new multimedia shopping experience

Brick and mortar stores as showrooms for online retailers

Photo: Digital advertising screen on a sales shelf with paint buckets;...
Source: Permaplay Media Solutions GmbH

Anyone who wants to survive as a brick-and-mortar dealer in the future must offer their customers a special shopping experience and a functioning online store. That’s a widely known fact.

But the opposite is also true – and this is quite new: Anyone who wants to survive as an e-commerce retailer in the future needs an experience-oriented stationary POS structure – largely digitized. Companies like MyToys, Home24, Amazon or Zalando have already set up stores in shopping centers. Why is that? What has happened?

Today, more than 85 percent of total sales in the retail sector are still generated offline. The EHI Retail Institute has calculated that 57 percent of the 1,000 top-selling online shops also have brick-and-mortar stores – with a strong upward trend. These stores serve as brand-specific showrooms and “appetizer” for pleasure shopping.

“This development,” says Werner Vogt, managing director of Permaplay Media Solutions, “is only convincing and successful if the interface between analog stationary and digital online-based shopping experiences is seamless and imperceptible to the customer. And the key to this omni-channel universe of experience is digital technology.”

Supplier
Logo: Permaplay Media Solutions GmbH

Permaplay Media Solutions GmbH

Aschmattstr. 8
76532 Baden-Baden
Germany
Photo: Two men in front of a digital information screen with products;...
Source: Permaplay Media Solutions GmbH

Werner Vogt: “We believe that digital technologies do not necessarily cannibalize brick-and-mortar retailing through e-commerce; rather, they are massively contributing to the evolution and appeal of the POS.”

Photo: Digital advertising screen at a stand for childrens food; copyright:...
Source: Permaplay Media Solutions GmbH

Revitalization and recollection: The new "slow movement"

The crucial issue is: Successful are those companies that put technological achievements at the service of consumers. In a digitized world of the future, retailers become agents of human yearnings, trading places become creative habitats that offer sensual and personal experiences.

This development does not need to proceed according to the motto “faster, bigger, more digital” – on the contrary: The new “slow movement” has reached the shopping centers.

Currently, as various commercial research institutes have found out, a phase of (re‑)vitalization, optimization and recollection is dawning. Hybrid concepts based on mixed use transform shopping centers into lifestyle hubs and make it possible to integrate these places into people's everyday lives.

Permaplay supports this trend by offering interactive POS media as Android-based tablets with touch screen for playing apps, movies and HTML pages and Wi-Fi connection. These media are also suitable for presenting apps or video clips offline.

Findaria Sunardi, marketing and sales manager at Permaplay: “The great strength of interactive media lies above all in the multimedia nature of the advertising messages and their ease of operation.”

Permaplay also offers networked POS media systems to promote sales by allowing consumers to immerse themselves into the respective product and brand world. These systems consist of interactive and linear screens, where the screen contents are updated via a cloud-based system. “This POS media approach makes use of the potential of digital technologies of the future,” according to Werner Vogt.

related articles:

popular articles:

Thumbnail-Photo: Retail service robots – helper or footfall generator?...
22.07.2019   #pos marketing #services

Retail service robots – helper or footfall generator?

Using drag and drop to train the new coworker

Many of us know their faces, even if we have never met them in person. One of these faces belongs to Pepper, the humanoid robot. It has fast become a media star. ...

Thumbnail-Photo: 5 tips for retailers to protect their online customers...
12.07.2019   #security management #sales promotion

5 tips for retailers to protect their online customers

Amazon Prime Days inspire cybercriminals to shop for victims

Amazon Prime Days is a summer rerun of Black Friday, Cyber Monday, and Christmas shopping – significant price reductions together with a concurrent increase of threat actor activity in the deep and dark web. Looking back, the December 2018 ...

Thumbnail-Photo: Top 8 supply chain technology trends in 2019...
07.05.2019   #supply chain management (SCM) #artificial intelligence

Top 8 supply chain technology trends in 2019

Technologies that supply chain leaders simply cannot ignore

Gartner, Inc. has identified the top 8 supply chain technology trends in 2019.Gartner’s top strategic supply chain technology trends have broad industry impact, but have not yet been widely adopted. They might be experiencing significant ...

Thumbnail-Photo: Social commerce 2.0: artificial intelligence detects purchase intention...
18.04.2019   #e-commerce #sustainability

Social commerce 2.0: artificial intelligence detects purchase intention

Choosy analyzes fashion trends on Instagram – and redesigns them

The fashion world moves at lightning speed – and more than ever thanks to the rise of social media. In the past, key trends emerged off the runways twice a year during fashion weeks. Now Instagram et al. set the tone daily thanks to feeds of ...

Thumbnail-Photo: Retailers growing produce in automated farms...
10.06.2019   #food technology #food retail

Retailers growing produce in automated farms

A plug-and-play method to grow clean, healthy food

GP Solutions, a developer of modular, automated micro-farms, announced it is developing systems for major retailers.Throughout the world, companies are embracing the concept of growing clean food onsite in easy-to-operate, automated growing pods. ...

Thumbnail-Photo: Why digital signage pays off big!
03.06.2019   #digital signage #customer relationship management

Why digital signage pays off big!

The right content can increase sales and customer loyalty

The strategic use of digital signage can unquestionably lead to increased sales, a boosted impact of the sales floor, a new shopping experience, and a stronger brand image. However, emphasis is too often placed merely on technical innovations that ...

Thumbnail-Photo: Online inventory management system
06.05.2019   #online trading #e-commerce

Online inventory management system

5 things e-commerce retailers should look for

In order to perform online efficiently as an Internet retailer, one needs to choose the most effective inventory management system. Its main features should include centralised user interface, full automation, automated stock checking and ...

Thumbnail-Photo: Changing markets: embracing disruption to harvest opportunity...
18.06.2019   #digitization #event

Changing markets: embracing disruption to harvest opportunity

Reporting from the first annual Retail & Brand Experience World Congress in Barcelona

More than 200 industry insiders highlighted the many challenges facing the retail sector today in interesting talks and lectures.Topics included the customer experience, the use of technologies, digital media, omnichannel strategies, personalization ...

Thumbnail-Photo: New innovative hybrid POS solution for small businesses...
20.05.2019   #pos systems #cashpoints

New innovative hybrid POS solution for small businesses

Posiflex presents a new innovative Hybrid POS solution for small businesses

The Retail market is always evolving, and so is Posiflex. Posiflex continually stays attached to the market and identifies ahead what the market really needs. Posiflex is honored to present its latest innovative Hybrid POS solution, WT-3007A, to the ...

Thumbnail-Photo: E-commerce: AI-powered translations revitalize business...
29.04.2019   #online trading #e-commerce

E-commerce: AI-powered translations revitalize business

Interview with Boris Zielonka, Director Marketing & Sales, Eurotext AG

Retailers who set up an online store can expand their business – especially if they create a multilingual content strategy.As a language and translation service, Eurotext AG supports retailers in this endeavor. From this conversation with ...

Supplier

Delfi Technologies GmbH
Delfi Technologies GmbH
Landgraben 75
24232 Schönkirchen
APG Cash Drawer
APG Cash Drawer
4 The Drove
BN9 0LA Newhaven
ROQQIO Commerce Solutions GmbH
ROQQIO Commerce Solutions GmbH
Harburger Schloßstraße 28
21079 Hamburg
LANCOM Systems GmbH
LANCOM Systems GmbH
Adenauerstraße 20 / B2
52146 Würselen