Company News • 19.02.2018

The new multimedia shopping experience

Brick and mortar stores as showrooms for online retailers

Photo: Digital advertising screen on a sales shelf with paint buckets;...
Source: Permaplay Media Solutions GmbH

Anyone who wants to survive as a brick-and-mortar dealer in the future must offer their customers a special shopping experience and a functioning online store. That’s a widely known fact.

But the opposite is also true – and this is quite new: Anyone who wants to survive as an e-commerce retailer in the future needs an experience-oriented stationary POS structure – largely digitized. Companies like MyToys, Home24, Amazon or Zalando have already set up stores in shopping centers. Why is that? What has happened?

Today, more than 85 percent of total sales in the retail sector are still generated offline. The EHI Retail Institute has calculated that 57 percent of the 1,000 top-selling online shops also have brick-and-mortar stores – with a strong upward trend. These stores serve as brand-specific showrooms and “appetizer” for pleasure shopping.

“This development,” says Werner Vogt, managing director of Permaplay Media Solutions, “is only convincing and successful if the interface between analog stationary and digital online-based shopping experiences is seamless and imperceptible to the customer. And the key to this omni-channel universe of experience is digital technology.”

Supplier
Logo: Permaplay Media Solutions GmbH

Permaplay Media Solutions GmbH

Aschmattstr. 8
76532 Baden-Baden
Germany
Photo: Two men in front of a digital information screen with products;...
Source: Permaplay Media Solutions GmbH

Werner Vogt: “We believe that digital technologies do not necessarily cannibalize brick-and-mortar retailing through e-commerce; rather, they are massively contributing to the evolution and appeal of the POS.”

Photo: Digital advertising screen at a stand for childrens food; copyright:...
Source: Permaplay Media Solutions GmbH

Revitalization and recollection: The new "slow movement"

The crucial issue is: Successful are those companies that put technological achievements at the service of consumers. In a digitized world of the future, retailers become agents of human yearnings, trading places become creative habitats that offer sensual and personal experiences.

This development does not need to proceed according to the motto “faster, bigger, more digital” – on the contrary: The new “slow movement” has reached the shopping centers.

Currently, as various commercial research institutes have found out, a phase of (re‑)vitalization, optimization and recollection is dawning. Hybrid concepts based on mixed use transform shopping centers into lifestyle hubs and make it possible to integrate these places into people's everyday lives.

Permaplay supports this trend by offering interactive POS media as Android-based tablets with touch screen for playing apps, movies and HTML pages and Wi-Fi connection. These media are also suitable for presenting apps or video clips offline.

Findaria Sunardi, marketing and sales manager at Permaplay: “The great strength of interactive media lies above all in the multimedia nature of the advertising messages and their ease of operation.”

Permaplay also offers networked POS media systems to promote sales by allowing consumers to immerse themselves into the respective product and brand world. These systems consist of interactive and linear screens, where the screen contents are updated via a cloud-based system. “This POS media approach makes use of the potential of digital technologies of the future,” according to Werner Vogt.

related articles:

popular articles:

Thumbnail-Photo: The new connection: Mobile payment via electronic shelf labels...
03.01.2019   #mobile payment #brick and mortar retail

The new connection: Mobile payment via electronic shelf labels

Interview with Alexander Hahn from digital payment service provider Wirecard

It’s a customer’s dream: no more waiting in line at the checkout counter. At this point, consumers can already scan their purchases with their smartphones, pay and leave the store. Wirecard collaborates with SES-imagotag and makes this ...

Thumbnail-Photo: RFID tags with features for the cashierless store...
29.10.2018   #mobile payment #payment systems

RFID tags with features for the cashierless store

Customers can unlock products on their own thanks to smart tags

China and the U.S. already feature cashierless stores but things are coming along in Europe, too. Several startup companies want to eliminate long checkout lines and advertise better retail security tags. We took a closer look at these ...

Thumbnail-Photo: Absen LED free-standing centrepiece
16.10.2018   #led technology #led lighting

Absen LED free-standing centrepiece

Korean shopping mall sets new retail standard

Situated in Northwest Seoul, Starfield Goyang is the third and latest Starfield mall to open on the outskirts of the South Korean capital, and Starfield’s new shining star. As the largest indoor shopping theme park in Korea’s ...

Thumbnail-Photo: Innovative in-store solution for Dublin university...
10.10.2018   #epos systems #cashpoints, cash register, cash desk

Innovative in-store solution for Dublin university

APG Cash Drawer with Retail Solutions installs SMARTtill Cash Management
Technology

APG Cash Drawer, a fast-growing global manufacturer of cash management solutions, announced today their SMARTtill Intelligent Cash Drawer has been installed in Dublin City University’s (DCU) new Londis store as part of its goal to maximize ...

Thumbnail-Photo: ISE 2019 to showcase the finest in international AV...
29.11.2018   #event

ISE 2019 to showcase the finest in international AV

All the connections you need at the world’s largest systems integration exhibition

The 2019 edition of Integrated Systems Europe is set to be the largest in the show’s history, with more exhibitors, more floor space, more visitors and more events than ever before. ISE 2019 takes place at the RAI Amsterdam from Tuesday 5 ...

Thumbnail-Photo: Bygg-Ole in Sweden streamlines stores with electronic shelf labels...
12.10.2018   #electronic shelf labels (ESL) #electronic shelf labelling

Bygg-Ole in Sweden streamlines stores with electronic shelf labels

For more efficiency and free up time for more promotional activities

With the goal of saving time and money, the DIY retailer Bygg-Ole in Stockholm has implemented the solution Breece electronic shelf labels, which will help the DIY retailer to increase efficiency and free up time for more promotional ...

Thumbnail-Photo: Toshiba spotlights new innovations for empowering retail...
21.01.2019   #mobile payment #payment systems

Toshiba spotlights new innovations for empowering retail

Showcasing its latest solutions, services and innovative concepts at hall 9 booth B42

Visitors to EuroCIS 2019 will learn at Toshiba's booth how every retailer can design his checkout to suit his and the customers' needs. Under the motto "Empowering the Art of Retail", Toshiba will present its end-to-end IT ...

Thumbnail-Photo: Store Transformation drives Self-Service Technology...
08.01.2019   #Trade fair special EuroCIS 2019

Store Transformation drives Self-Service Technology

Self-Checkout Solutions at EuroCIS 2019

The annual “Global EPOS and Self-Checkout” report care of London-based market research and consulting firm RBR shows what is happening around the globe at self-service checkouts. According to the report, retailers worldwide ...

Thumbnail-Photo: Kaufland relies on state-of-the-art technology...
07.11.2018   #pos systems #retail

Kaufland relies on state-of-the-art technology

With an innovative POS system by AURES Technologies

Kaufland offers a completely new shopping experience with ist new store concept. The markets convince with their new, noble and highquality appearance. Modern colors combined with light wood and a new lighting concept create a pleasant atmosphere. ...

Thumbnail-Photo: Trend 2019: The digitization of the stationary retail trade...
29.11.2018   #digitization #omnichannel

Trend 2019: The digitization of the stationary retail trade

From retail to omnichannel business model

For stationary retailers, it is no longer enough to think individually about e-commerce or other digital strategies. Instead, the focus is on networking online, mobile and offline channels and implementing a multichannel strategy, the so-called ...

Supplier

Delfi Technologies GmbH
Delfi Technologies GmbH
Landgraben 75
24232 Schönkirchen
APG Cash Drawer
APG Cash Drawer
4 The Drove
BN9 0LA Newhaven
EUROEXPO Messe- und Kongress-GmbH
EUROEXPO Messe- und Kongress-GmbH
Joseph-Dollinger-Bogen 9
80807 München
Intenta GmbH
Intenta GmbH
Ahornstraße 55
09112 Chemnitz
Allgeier Enterprise Services
Allgeier Enterprise Services
Westerbachstr. 32
61476 Kronberg im Taunus
Superdata EDV-Vertrieb GmbH
Superdata EDV-Vertrieb GmbH
Ruhrstr. 90
22761 Hamburg
Elo Touch Solutions NV
Elo Touch Solutions NV
Kolonel Begaultlaan 1C11
3012 Leuven
AURES Technologies GmbH
AURES Technologies GmbH
Maisacherstr. 118
82256 Fürstenfeldbruck
Permaplay Media Solutions GmbH
Permaplay Media Solutions GmbH
Aschmattstr. 8
76532 Baden-Baden