Company News • 19.02.2018

The new multimedia shopping experience

Brick and mortar stores as showrooms for online retailers

Photo: Digital advertising screen on a sales shelf with paint buckets;...
Source: Permaplay Media Solutions GmbH

Anyone who wants to survive as a brick-and-mortar dealer in the future must offer their customers a special shopping experience and a functioning online store. That’s a widely known fact.

But the opposite is also true – and this is quite new: Anyone who wants to survive as an e-commerce retailer in the future needs an experience-oriented stationary POS structure – largely digitized. Companies like MyToys, Home24, Amazon or Zalando have already set up stores in shopping centers. Why is that? What has happened?

Today, more than 85 percent of total sales in the retail sector are still generated offline. The EHI Retail Institute has calculated that 57 percent of the 1,000 top-selling online shops also have brick-and-mortar stores – with a strong upward trend. These stores serve as brand-specific showrooms and “appetizer” for pleasure shopping.

“This development,” says Werner Vogt, managing director of Permaplay Media Solutions, “is only convincing and successful if the interface between analog stationary and digital online-based shopping experiences is seamless and imperceptible to the customer. And the key to this omni-channel universe of experience is digital technology.”

Supplier
Logo: Permaplay Media Solutions GmbH

Permaplay Media Solutions GmbH

Aschmattstr. 8
76532 Baden-Baden
Germany
Photo: Two men in front of a digital information screen with products;...
Source: Permaplay Media Solutions GmbH

Werner Vogt: “We believe that digital technologies do not necessarily cannibalize brick-and-mortar retailing through e-commerce; rather, they are massively contributing to the evolution and appeal of the POS.”

Photo: Digital advertising screen at a stand for childrens food; copyright:...
Source: Permaplay Media Solutions GmbH

Revitalization and recollection: The new "slow movement"

The crucial issue is: Successful are those companies that put technological achievements at the service of consumers. In a digitized world of the future, retailers become agents of human yearnings, trading places become creative habitats that offer sensual and personal experiences.

This development does not need to proceed according to the motto “faster, bigger, more digital” – on the contrary: The new “slow movement” has reached the shopping centers.

Currently, as various commercial research institutes have found out, a phase of (re‑)vitalization, optimization and recollection is dawning. Hybrid concepts based on mixed use transform shopping centers into lifestyle hubs and make it possible to integrate these places into people's everyday lives.

Permaplay supports this trend by offering interactive POS media as Android-based tablets with touch screen for playing apps, movies and HTML pages and Wi-Fi connection. These media are also suitable for presenting apps or video clips offline.

Findaria Sunardi, marketing and sales manager at Permaplay: “The great strength of interactive media lies above all in the multimedia nature of the advertising messages and their ease of operation.”

Permaplay also offers networked POS media systems to promote sales by allowing consumers to immerse themselves into the respective product and brand world. These systems consist of interactive and linear screens, where the screen contents are updated via a cloud-based system. “This POS media approach makes use of the potential of digital technologies of the future,” according to Werner Vogt.

related articles:

popular articles:

Thumbnail-Photo: New SALTO Neo Cylinder Microsite
11.09.2020   #access control #access control systems

New SALTO Neo Cylinder Microsite

Overview of main features and benefits

To enable potential users to discover more about its SALTO Neo electronic cylinder SALTO Systems, a leading manufacturer of electronic access control solutions, has launched a new microsite dedicated to the product.The compact SALTO Neo Cylinder is ...

Thumbnail-Photo: IKI selects Reflexis Systems intelligent workforce management to...
13.10.2020   #personnel management #workforce deployment

IKI selects Reflexis Systems intelligent workforce management to optimize labour efficiency

Lithuanian retailer will work with StrongPoint to deploy Reflexis solutions in 228 stores and across 5,000 employees

Reflexis Systems (now part of Zebra Technologies), the leading provider of intelligent workforce management and execution solutions for multi-site businesses in retail, food service, hospitality and banking, today announced that IKI, one of ...

Thumbnail-Photo: Chefbot delivers personalized recipe recommendations...
15.10.2020   #e-commerce #artificial intelligence

Chefbot delivers personalized recipe recommendations

AI Twitter tool that “helps cooking” based on ingredients

The Kroger Co. launched the first generation of Chefbot, its AI-powered Twitter recipe tool that helps users' pair the groceries in their fridge and reduce food waste by providing mealtime inspiration and personalized recommendations.Developed ...

Thumbnail-Photo: SALTO Systems invests in Austrian company Gantner...
21.10.2020   #security #access control

SALTO Systems invests in Austrian company Gantner

SALTO wants to strengthen its Access Control solutions portfolio, and welcomes new shareholders.

SALTO is a leading manufacturer in electronic access control solutions. The company has trusted customers in Education (Princeton University, University of Oxford), Hospitality (Hilton, Meliá Hotels and Resorts), Healthcare (Cleveland ...

Thumbnail-Photo: Retail Asia Conference & Expo 2020 rescheduled to 11-13 November...
18.09.2020   #online trading #retail

Retail Asia Conference & Expo 2020 rescheduled to 11-13 November

New spacious exhibition location

Informa Markets, the organiser of Retail Asia Conference & Expo 2020, announced that the event will be further rescheduled from 17-19 November 2020, to 11-13 November 2020 at the Hong Kong Convention and Exhibition Centre (HKCEC), Hong Kong.The ...

Thumbnail-Photo: Shopping experience thanks to electronic shelf labels...
10.11.2020   #customer satisfaction #brick and mortar retail

Shopping experience thanks to electronic shelf labels

A unique customer experience at new danish gaming store

At the end of August 2020, Denmark's new gaming universe Games N 'Gadgets opened its doors to gamers and game-loving people in the center of Horsens city. Games N 'Gadgets offers everything within gaming, gadgets and computer ...

Thumbnail-Photo: Offline stores sales in US department stores decline by 75% in Q2 2020...
25.09.2020   #e-commerce #brick and mortar retail

Offline stores sales in US department stores decline by 75% in Q2 2020

... as e-commerce is set to grow by 20% in 2020

According to the research data analyzed and published by StockApps.com, US department stores reported a 75% drop in sales during Q2 2020. The report estimated a decline of 60% for the whole year, while predicting a 20% increase in e-commerce for the ...

Thumbnail-Photo: World’s first convenience store retrofitted with AI technology...
14.08.2020   #video surveillance #video cameras

World’s first convenience store retrofitted with AI technology

Standard Cognition to provide Circle K with autonomous checkout

Standard (“Standard Cognition”) announced that Alimentation Couche-Tard, a company that operates close to 14,500 convenience stores worldwide, including under the global brand Circle K, has selected Standard to pilot touchless, ...

Thumbnail-Photo: Zebra Technologies to acquire Reflexis Systems, Inc....
10.08.2020   #POS communications #workforce deployment

Zebra Technologies to acquire Reflexis Systems, Inc.

Acquisition helps Zebra empower every worker at the edge to execute the best next action

Zebra Technologies Corporation (NASDAQ: ZBRA), an innovator at the front line of business with solutions and partners that deliver a performance edge, today announced it intends to acquire Reflexis Systems, Inc., a ...

Thumbnail-Photo: This is how retailers get their online business holiday-ready...
02.11.2020   #digital marketing #online marketing

This is how retailers get their online business holiday-ready

Checklist for supply chain optimization, SEO, and digital marketing

One thing is clear: in this pre-holiday period, many consumers will avoid the city centers and do their Christmas shopping online. That is why the big retail chains are already vying for consumers' attention. The small stores and local retailers ...

Supplier

Delfi Technologies GmbH
Delfi Technologies GmbH
Landgraben 75
24232 Schönkirchen
Reflexis Systems GmbH
Reflexis Systems GmbH
Kokkolastr. 5-7
40882 Ratingen
Adasys GmbH – a Poindus Company
Adasys GmbH – a Poindus Company
Max-Planck-Straße 10
70806 Kornwestheim
POS TUNING Udo Voßhenrich GmbH & Co KG
POS TUNING Udo Voßhenrich GmbH & Co KG
Am Zubringer 8
32107 Bad Salzuflen
SALTO Systems GmbH
SALTO Systems GmbH
Schwelmer Str. 245
42389 Wuppertal
APG Cash Drawer
APG Cash Drawer
4 The Drove
BN9 0LA Newhaven
Axis Communications GmbH
Axis Communications GmbH
Adalperostraße 86
85737 Ismaning