Company News • 14.01.2014
ShopperTrak integrates interior analytics within Insights Platform
New solution will enable retailers to determine reasons behind traffic and sales fluctuations and take action to drive additional revenue
ShopperTrak, the leading global provider of insights into shopper behavior and retail analytics, today introduced a new solution that integrates in-store (Interior) shopper behavior with the leading perimeter analytics through ShopperTrak Insights, delivering retailers with exceptional insight to drive revenue. This level of actionable information into sales has never before been available to retailers.
The integrated reporting platform allows customers to link store performance metrics from Interior Analytics with their three profit pillars of traffic, conversion and average transaction size (ATS) to first understand the reasons behind sales fluctuations and then take action to alter customer behavior to seize in-store opportunities, ultimately increasing sales.
“The unique advantage of the Interior Analytics integration into Insights is that it provides retailers with the “why” behind a store’s superior or inferior performance – across a number of core store-level metrics, so they can adjust their strategies accordingly and optimise sales,” said ShopperTrak Chief Product Officer Chetan Ghai. “It’s ultimately about faster, better visibility into shopper behavior to enable retailers to positively and quickly impact store performance.”
Interior Analytics integration users receive daily, in-depth updates into the key metrics of zone counting, dwell time, and abandonment, among others, to discern why a store is or is not performing well, so they can adjust strategies immediately. Only ShopperTrak provides continuous sampling rate updates to put in context all Interior Analytics data. By providing retailers with a granular window of what’s happening at the store,Interior Analytics integration into Insights delivers actionable information to impact the key performance indicator (KPI) that matters most to clients: revenue.
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