Company News • 13.04.2015

Paving the way for Carrefour's 2015 strategy

Comment by Gildas Aitamer, retail analyst at Planet Retail

Paving the way for Carrefours 2015 strategy
Source: Carrefour

More than a concrete set of developments, the first quarter of 2015 has been more the continuation of the basic structures laid down over past quarters and a pointer towards the key strategic directions to be expected from Carrefour in 2015.

On Carrefour’sQ1 2015 results, Gildas Aitamer, Retail Analyst at Planet Retail, commented: “We do not expect any significant sequential changes in Carrefour’s performances this quarter, with key formats in France remaining in positive territories excluding petrol, while Italy and China remain the retailer’s pain points.

“We believe Brazil will continue to drive the group’s growth, but we would be particularly cautious, given a slowing economy and intensifying competition from rivals, for example Casino’s efforts at its Extra hypermarkets. Even so, we believe the country has considerable potential for Carrefour, which it could further develop by growing its convenience presence while attracting regional store chains, either in franchise or via minor acquisitions - as of late it has done in Poland and Turkey.

“In France, the recruitment of several hypermarket owners is a sign that the Carrefour proposition is attractive to independents, a clear indication to us that the retailer is very much back in the game. This, combined with the major acquisition of the Dia store network, will help Carrefour assert its position amid a perennially difficult trading environment - should it manage to staunch the network’s collapsing sales, that is.

“While we don’t expect the effects to be fully felt this quarter, we will be paying close attention to how the cards fall following the reshuffling of the pack initiated by Carrefour’s rivals' purchasing alliances. This will likely result in a somewhat homogenous buying climate, making more efficient supply chain and tighter cost structures all the more vital to differentiate price-wise from competitors.

“Meanwhile, Carrefour is clearly seeking to step up its e-commerce proposition in a number of markets, but we believe that the priority remains its bricks and mortar operations. The retailer is likely to favour traffic-generating online strategies such as click & collect for China and Brazil later this year, following a similar roll-out in France. Domestically, Carrefour is amassing crucial online expertise by bringing in high profile hires, best illustrated this quarter by the arrival of former MD of online flash sales company Vente-Privée.”

Source: Planet Retail

related articles:

popular articles:

Thumbnail-Photo: Augmented reality in online shopping
09.06.2020   #online trading #e-commerce

Augmented reality in online shopping

Study finds that augmented reality reduces the number of returns

A recent survey found that online shoppers return 70 percent of the clothing they order, more than any other category of purchase. This has an indirect but real impact on the environment.Online shoppers tend to order multiple sizes and colors, with ...

Thumbnail-Photo: Contactless? Cross-channel? Consumer-friendly?...
11.05.2020   #mobile payment #payment systems

Contactless? Cross-channel? Consumer-friendly?

Things to look for in a payment solution

Whether it’s e-commerce, point of sale, or mobile payment: we have to pay for our purchase. But what do customers want and expect from a payment solution? How can retailers meet these expectations and are self-checkouts really a faster option ...

Thumbnail-Photo: Electronic shelf labels: photo store introduces new technology...
09.05.2020   #electronic shelf labels (ESL) #electric displays

Electronic shelf labels: photo store introduces new technology

Cooperation between Photografica and Delfi Technologies

Photografica is a professional photography store in the heart of Copenhagen. Here, personal counseling and service play a crucial role. To the benefit of both employees and customers, the store has installed electronic price tags.With a central ...

Thumbnail-Photo: Effective and Independent
12.02.2020   #epos systems #cashpoints

Effective and Independent

Present and future of self-checkout

Better use of personnel, lowering overhead costs while still providing customers with a smooth and seamless shopping experience – that’s what every retailer strives to accomplish. For Thomas Dibbern, CEO of ALMEX GmbH, there is an ...

Thumbnail-Photo: Our bot is happy to assist you
31.03.2020   #consulting #customer relationship management

Our bot is happy to assist you

Chatbots and AI virtual assistants automate customer service

Chatbots and virtual assistants – some think they are creepy, others consider them a part of daily life. Either way, they patiently answer frequently asked questions related to the opening hours of the nearest supermarket.By now, some ...

Thumbnail-Photo: Cutting through the tax jungle
25.02.2020   #online trading #e-commerce

Cutting through the tax jungle

Startup helps online retailers to be fully compliant with European VAT regulations

Anyone who sells goods online is obliged to pay value-added tax (VAT). The amount depends on the respective national regulations. But what happens if you have cross-border exports and transactions? How much VAT do sellers have to pay in this case ...

Thumbnail-Photo: Pay-As-You-Go
17.02.2020   #payment systems #Trade fair special EuroShop 2020


VR Payment and BMS Consulting bring fully automated payment to the point of
sale with payfree

For the first time ever, payfree realises the vision of cash register free checkouts without camera surveillance and expensive sensor technology on the shelvesThe payment process begins automatically upon passing the checkout areaInnovative process ...

Thumbnail-Photo: Shop NEXT 2020
31.03.2020   #online trading #brick and mortar retail

Shop NEXT 2020

Next shopping experience

Due to the retail industry in Southeast Asia is developing rapidly and the retail industry value has exceeded 100 billion dollars. Over 250 exhibitors and 10,000 visitors from 30 countries or regions are expected to participate in Shop Next ...

Thumbnail-Photo: Light up the future with Posiflex at EuroShop 2020...
11.02.2020   #kiosk terminals #Trade fair special EuroShop 2020

Light up the future with Posiflex at EuroShop 2020

Serviced IoT solutions: personalized, flexible and connected

The Posiflex Group, a synergy of world-leading POS, kiosk, and industrial computing technologies — will bring its Serviced IoT solutions to EuroShop 2020, the leading Europe trade fair for the retail industry, from February 16th – 20th ...

Thumbnail-Photo: Stay safe with VariPOS
11.05.2020   #cashpoints #terminals

Stay safe with VariPOS

How technology helps – Stay safe at the point of sale

Technologies for product identification and payment authentication are great for improving the customer experience with speed and accuracy, but these technologies are also being seen as beneficial in the wake of the Coronavirus Pandemic. ...


Adasys GmbH – a Poindus Company
Adasys GmbH – a Poindus Company
Max-Planck-Straße 10
70806 Kornwestheim
Nagarro Allgeier ES GmbH
Nagarro Allgeier ES GmbH
Westerbachstr. 32
61476 Kronberg im Taunus
Saint Gobain Sovis
Avenue de la Republique
2407 Chateau Thierry Cedex
VR Payment GmbH
VR Payment GmbH
Saonestraße 3a
60528 Frankfurt am Main
Delfi Technologies GmbH
Delfi Technologies GmbH
Landgraben 75
24232 Schönkirchen
POS TUNING Udo Voßhenrich GmbH & Co KG
POS TUNING Udo Voßhenrich GmbH & Co KG
Am Zubringer 8
32107 Bad Salzuflen
GLORY Global Solutions (Germany) GmbH
GLORY Global Solutions (Germany) GmbH
Thomas-Edison-Platz 1
63263 Neu-Isenburg
Poindus HQ - Taiwan
Poindus HQ - Taiwan
5F., No.59, Ln. 77, Xing-Ai Rd.,Neihu Dist.
Taipei City 114
05-830 Nadarzyn