Report • 27.04.2020

Local, cross-channel, pared down – retail trends

Pointers from 3 EuroShop 2020 exhibitors

Current and future retail trends – what better place to look for them than EuroShop, the World’s No. 1 Retail Trade Fair.

iXtenso was there and talked to several exhibitors about their visions and their contribution to the future of retail. Three exhibitors stand in for their industry colleagues and have their say.

A woman at an exhibition stand with small electronic price tags...
Petra Gennoni, Sales Manager, BISON Schweiz AG
Source: iXtenso/Koller

Click & Collect

Petra Gennoni, Head of Sales at BISON Schweiz AG, sees two clear trends in retail technology: improving efficiency and promoting sustainability. Gennoni maintains that retailers must have a comprehensive strategy for digitization, use artificial intelligence and Internet of Things device connectivity, and networking to remain competitive. “The question is not whether they need this – it’s when. All devices must be able to communicate with each other, even those that are typically dull and dumb from a technical perspective.”

She also sees a clear transition to an omnichannel approach and is certain the Click & Collect model will dominate our shopping behavior in the future. The customer gets product information online and compares prices. He or she requests in-store pickup via Click & Collect, then looks and tries the actual product at the store. Gennoni emphasizes that retailers must adapt to these changing customer needs.

Learn more about the Click & Collect model in our article Click & Collect: more in-store sales thanks to store pickup.

A man in a suit at an exhibition stand laughs into the camera...
Karl Forster, Head of Sales and Consulting, TIA A3 Forecast GmbH
Source: iXtenso/Koller

Brick-and mortar retail: One of many sales channels

Karl Forster, Head of Sales and Consulting at TIA A3 Forecast GmbH, puts himself in the customer’s shoes. "I don't care about the channel, I just care about buying the product," he describes his own shopping behavior. He maintains it’s important to be informed across channels and access product information, especially when it comes to brand-name products. And of course, consumer behavior changes depending on the product: “Online stores are the simpler and more practical way to buy ‘easy-to-use’ products, whereas brick-and-mortar stores have an edge with items that customers want to try on or have a closer look at or products that need more explanation.”

As a customer, he appreciates an in-store shopping experience and strongly believes that brick-and-mortar retail will survive. "Brick-and-mortar is and will increasingly be ONE of many sales channels," says Forster. "It is a window display that showcases a product and turns it into a tangible experience for the customer". Having said that, offline retail must and is going to change. Forster predicts a pared-down version of visual merchandising in stores and a decline of big department stores.

A man in a suit at an exhibition stand
Stefan Pagenkämper, CEO, PMS Perfect Media Solutions GmbH
Source: iXtenso/Koller

Learn more about showrooming in our interview Showrooming – Escaping the one-way street!

Intentional, pared down, top quality

For Stefan Pagenkämper, Managing Director of PMS Perfect Media Solutions GmbH, the next big trend is "reduction", especially in terms of digital media use. His company provides tailored digital signage and display solutions. "We will keep moving away from an avalanche of displays and glaring flashing lights", Pagenkämper explains. “Instead, we will create special highlights and eye-catchers.” The goal is to slow and pare down and achieve visual appeal and quality.

Transforming brick-and-mortar stores intentionally into showrooms where people turn to see, touch, feel, and try out items versus buying things – will it give traditional retail the edge? We can’t wait to find out. 

Author: Sonja Koller

related articles:

popular articles:

Thumbnail-Photo: Retail Asia Conference & Expo 2020 rescheduled to 11-13 November...
18.09.2020   #online trading #retail

Retail Asia Conference & Expo 2020 rescheduled to 11-13 November

New spacious exhibition location

Informa Markets, the organiser of Retail Asia Conference & Expo 2020, announced that the event will be further rescheduled from 17-19 November 2020, to 11-13 November 2020 at the Hong Kong Convention and Exhibition Centre (HKCEC), Hong Kong.The ...

Thumbnail-Photo: Disposition and shelf maintenance in times of Corona...
19.08.2020   #POS marketing #shop equipment

Disposition and shelf maintenance in times of Corona

Tools for shelf management

The CPG industry is currently experiencing turbulent times just as much as retail. Challenges such as the ban on field sales force visits or the sudden increase in demand for some articles, which leads to gaps in the shelf and loss of sales, are ...

Thumbnail-Photo: SALTO Systems invests in Austrian company Gantner...
21.10.2020   #security #access control

SALTO Systems invests in Austrian company Gantner

SALTO wants to strengthen its Access Control solutions portfolio, and welcomes new shareholders.

SALTO is a leading manufacturer in electronic access control solutions. The company has trusted customers in Education (Princeton University, University of Oxford), Hospitality (Hilton, Meliá Hotels and Resorts), Healthcare (Cleveland ...

Thumbnail-Photo: SALTO renews its commitment to quality management and environmental...
05.10.2020   #security #security technology

SALTO renews its commitment to quality management and environmental responsibility

At SALTO, just as we innovate to deliver market-leading access control solutions, we are determined to lead the way in quality management implementation and environmental efficiency savings

Achieving operational and environmental excellence takes many forms including social, environmental, and economic responsibility – particularly with regard to global sustainability and the environment we operate within. This responsibility ...

Thumbnail-Photo: World’s first convenience store retrofitted with AI technology...
14.08.2020   #video surveillance #video cameras

World’s first convenience store retrofitted with AI technology

Standard Cognition to provide Circle K with autonomous checkout

Standard (“Standard Cognition”) announced that Alimentation Couche-Tard, a company that operates close to 14,500 convenience stores worldwide, including under the global brand Circle K, has selected Standard to pilot touchless, ...

Thumbnail-Photo: Chefbot delivers personalized recipe recommendations...
15.10.2020   #e-commerce #artificial intelligence

Chefbot delivers personalized recipe recommendations

AI Twitter tool that “helps cooking” based on ingredients

The Kroger Co. launched the first generation of Chefbot, its AI-powered Twitter recipe tool that helps users' pair the groceries in their fridge and reduce food waste by providing mealtime inspiration and personalized recommendations.Developed ...

Thumbnail-Photo: Offline stores sales in US department stores decline by 75% in Q2 2020...
25.09.2020   #e-commerce #brick and mortar retail

Offline stores sales in US department stores decline by 75% in Q2 2020

... as e-commerce is set to grow by 20% in 2020

According to the research data analyzed and published by StockApps.com, US department stores reported a 75% drop in sales during Q2 2020. The report estimated a decline of 60% for the whole year, while predicting a 20% increase in e-commerce for the ...

Thumbnail-Photo: SALTO releases the SALTO Neo Cylinder
18.08.2020   #access control #access control systems

SALTO releases the SALTO Neo Cylinder

State of the art, wireless access control technology

SALTO Systems, a leading manufacturer of electronic access control solutions, has released the SALTO Neo Cylinder – a new electronic cylinder that offers more features and better functionality than any other cylinder on the market. ...

Thumbnail-Photo: Checkout-free service at Giant Eagle’s GetGo Café+Market store...
07.09.2020   #self-checkout systems #app

Checkout-free service at Giant Eagle’s GetGo Café+Market store

Retrofitting an existing store

Grabango announced the launch of commercial service with one of its retail partners, Giant Eagle, Inc, owner of GetGo Café+Market. Grabango’s checkout-free system is now available to save shoppers time by letting them skip the line. The ...

Thumbnail-Photo: Quantity discount on the WIMIsys PT51!
05.08.2020   #POS systems #displays

Quantity discount on the WIMIsys PT51!

From now until September 30th: 10% discount on the WIMIsys PT51 POS System when purchased together with a Swissbit TSE solution

Are you looking for TSE compliant POS solution for your customers in bakery, restaurant or retail shop? ...

Supplier

SALTO Systems GmbH
SALTO Systems GmbH
Schwelmer Str. 245
42389 Wuppertal
POS TUNING Udo Voßhenrich GmbH & Co KG
POS TUNING Udo Voßhenrich GmbH & Co KG
Am Zubringer 8
32107 Bad Salzuflen
Axis Communications GmbH
Axis Communications GmbH
Adalperostraße 86
85737 Ismaning
APG Cash Drawer
APG Cash Drawer
4 The Drove
BN9 0LA Newhaven
Delfi Technologies GmbH
Delfi Technologies GmbH
Landgraben 75
24232 Schönkirchen
Reflexis Systems GmbH
Reflexis Systems GmbH
Kokkolastr. 5-7
40882 Ratingen
Adasys GmbH – a Poindus Company
Adasys GmbH – a Poindus Company
Max-Planck-Straße 10
70806 Kornwestheim