News • 22.12.2021

Hudson becomes first travel retailer to deploy Amazon One

Amazon's palm recognition service is driving contactless retailing

Palm of a hand; Source: NeONBRAND/Unsplash
Source: NeONBRAND/Unsplash

Hudson announced it is the first retailer in the travel industry to offer Amazon's palm recognition service, Amazon One. Amazon One is now available at Hudson Nonstop – powered by Just Walk Out technology – at Dallas Love Field Airport (DAL).

Hudson continues to expand its digital offerings to enhance customer service and reimagine the shopping journey. Now with the addition of Amazon One, Hudson is providing travelers with contactless ways to enter, shop, and pay – delivering greater choice and flexibility throughout their travels. 

As the first-ever Just Walk Out technology-enabled store in an airport to deploy Amazon One, Hudson Nonstop at DAL now offers travelers two different options to enter and pay – either by inserting their credit or debit card, or by hovering their palm over the Amazon One device at the store's entry gate. First-time Amazon One users can sign up at the dedicated Amazon One enrollment kiosk located outside of Hudson Nonstop to securely associate a credit or debit card with their unique palm signature before entering the store. 

Travelers can hover their palm over the Amazon One device at the entry gates to enter this Hudson Nonstop. Once travelers have completed their shopping, the card linked to their Amazon One ID will be charged for the items they selected and left the store with.

Hudson currently has two Hudson Nonstop stores powered by Amazon's Just Walk Out technology, including its most recent location at Chicago Midway International Airport (MDW).  

Source: Hudson

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